m Motivation is the activation of goal-

oriented behavior.
m Motivation is a desire to achieve goal,
combined with the energy to work
towards that goal.
m Motivation is the set of reasons that
determines one to engage in a particular
task.
m`
 




m attribute their educational results to internal

factors that they can control,

m believe they can be effective agents in

reaching desired goals ,

m are interested in mastering a topic, rather than

just rote-learning to achieve good grades.
m@
 



m Mome of the Common extrinsic motivation
are rewards like money , grades ,
competition, crowd cheering and trophies
m 6esco began in 1919 with one man,
Jack Cohen, a market stallholder
selling groceries in London.
m 6esco is the biggest private sector
employer in the UK.
m 6esco is the UK·s Biggest food retailer
offering a variety of services for food and
non-food Products.
{

 
 `t employs over 440,000 people around
the world and have over 2,000 stores in
UK.
 6he case study looks at how 6esco
motivates its employees by increasing
their knowledge, skills and job
satisfaction.


 
 6o support its growth, 6esco needs
staff that are motivated, flexible and
well-trained and who recognize
customer needs.
 Pay is considered a primary motivator.
 Worker were paid ´piece rateµ.
 Many non-financial factors can and do
motivate employees to improve their
output.
m6 MCO has practice four motivational
theories they are :-
G 6aylor·s Motivational 6heory
G 6he Mayo 6heory
G Maslow's 6heory
G Herzberg 6heory
 Workers were paid ¶piece rate·.
 Workers do not naturally enjoy work and so
need close supervision and control
 6aylor·s approach has close links with the
concept of an autocratic management style
 6aylor·s methods were widely adopted as
businesses saw the benefits of increased
productivity levels and lower unit costs.
m `nternal or external factors may motivate a
person to change or develop their actions.
m He suggested that boredom and
repetitiveness of tasks led to reduced
motivation.
ffects
m motivation through its many training and
development opportunities
m 360 degree feedback which result ensures
that the employee is committed to the values
of the company.
 ÔÔÔ
Ô
 
 

  



 


 Largest supermarket
chain in UK.
 Mtrong brand name and
financial power.
 Mtrong commitment
to corporate social
responsibility.
 Mtrong bonds with
supplier, improving
supply chain to reduce
the cost.
 Better usage of
technology in marketing
and distribution.
 ntering number of
different markets so not
able to focus on single
market for specialization
 Lack of experience in
phone and insurance
markets
 High transport costs
 Massive amount of fuel is
used in transporting
vehicles which causes
pollution
 More dependency on UK
market
 Mtrategic alliance
with other
companies
 Opening of new
stores
 Joint ventures
 Online arena for
selling and marketing
of products and
services
 6ough competition from
giants Wal-Mart and
Carrefour
 6akeover of Asda by Wal-
Mart
 Fluctuation in taxes may
impact the 6esco
financials.
 `nnovation by other super
markets
 Government regulation and
policies
 Rising raw material cost
m arly motivation theory such as that of
6aylor suggested that pay motivated
workers to improve production.
m However business now need employees
to have greater motivation and have
stake in the company for which they
work, as shown by Mayo
 6esco provides opportunities for its managers and staff
to take a share and a greater interest in their own
employment.
 Mince every employee is an individual, with different
needs and aspirations, the process of reviews and personal
development plans allows recognition of their abilities and
achievement, as well as potential development. 6his
benefits the individual by providing career progression.
 mployees are more motivated if they feel content in
their work
 Case Mtudy dition 15 6he 6imes Newspaper
Limited and ©MBA Publishing Ltd 2010 at
http://www.thetimes100.co.uk/case-study--
motivation-in-action--96-384-
3.php#ixzz14camWeP3
 6esco (2009), ¶Corporate Responsibility Report·,
6esco. Available at
http://www.investis.com/plc/cr09/crr09.pdf
 Pictures from www.images.com.
 6heories of Motivation
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