|



|
 



 












 

 


 

 
 
  




! 

 "



# "
 "




"


 





  



 
  






$



á

 
a Mobilink Telecom Co., Ltd. develops and manufactures
cellular phone components and accessories in South Korea.
Its products include earphone, microphone cable,
Bluetooth headset, sliding hinge, and folder hinges. The
company also provides research and development services
for cellular phone manufacturers. In addition, it
manufactures Internet protocol television with technical
license from Park DCS, Inc. The company, formerly known
as Samil Infomine, Inc., was founded in 1988 and is
headquartered in Seongnam-City, SOUTH KOREA
%
 " 



 "

  
 



&
 
 
  "

"




%|
 ' 

(  
!&
"" 
)*

!  

|+!"


,
!&| )&


!  

* &|+!"


, 



- 



  


' 




  

a Ôirst Quarter 2010 results are in and I thought it would
be interesting to compare the results from the two
telecom giants   and   
. It would be
very interesting to see how the competition shapes up
during the rest of 2010.
a | 
 
a Mobilink subscriber base increased by 11.8%, closing at
31.6 million at the end of Q1 2010.
a Telenor had 778k net subscriber growth with total at
23.3 million at the end of Q1 2010.
a Ú

a Mobilink EBITDA reached PKR 9 billion, representing an
increase of 20% over the same period last year and reflecting an
EBITDA margin of 38.9% versus 35.8% in Q1 2009. Mobilink
closed the first quarter of 2010 with revenues of PKR 23.1 billion
showing a year over year increase of 10.5%.
a Telenor had higher revenues and reported improved EBITDA
margin (28%) and slight increase in ARPU (1%).
a  

a Mobilink has announced plans to invest over $250 million in the
country in 2010 which brings its total investment in Pakistan to
over $3.5 billion.
a Telenor report mentioned that DzCapital expenditures continued
to be aligned with current development in subscription base and
traffic volumes.dz









%








 



  




"



.

     





&(
    

/0



%


"

  

&

%"










 
"

   

 "
  &
Cellular Service Provider Market share
a MOBILINK 37%
a U ÔONE 21
a TELENOR 20
a WARID 17
a ZONG 3
a SERVICES:
a Strength Of Mobilink
Ȉ Only cellular service in Pakistan to provide coverage on the M2
motorway.
Ȉ Pioneer in GSM service in Pakistan.
Ȉ Number of customers is more as compare to any other mobile service
provider in Pakistan.
Ȉ Highest market share not only in terms of number of subscribers but
also in terms of revenue.
Ȉ Mobilink has signed bilateral roaming agreements with 50 operators
around the world to have true roaming service operational in over 42
countries of the world.
Ȉ In order to facilitate its international Roaming subscribers traveling to
USA and Canada, Mobilink is offering Motorola Timeport Triband (TT)
handsets on rental basis. These sets are available at all Mobilink's
Customer Service centers.
a Mobilink's short message service center allows Vehicle
Tracking and Ôleet (VTÔ) Management services.
Ȉ Large number of corporate customers.
Ȉ Economy of scale.
Ȉ Mobilink and Muslim Commercial Bank have made a
combined effort in order to maximize the ease and the
satisfaction of their respective customers by offering
them all banking services from their very own mobile
handset.
a Opportunities Of Mobilink
Ȉ Before start of new companies can target as many
new customers as they can.
Ȉ Can lower prices to make business difficult for new
companies.
Ȉ Mobilink is completing field-testing and certification
of its General Packet Radio Service (GPRS) products;
targeted to a market that delivers Internet Protocol
packet services to over 650 million GSM subscribers.
a *ou have to pay Refundable Security Deposit / Credit
Limit only.

*ou will pay a sum total of Rs.20,000 including deposit

already made to acquire your Mobilink connection.
Therefore, if your existing Security Deposit amounts to
Rs.5,000, an additional Rs.15,000 will have to be paid.
This will also set your Credit Limit for your usage while
you are traveling. Since bill payment while roaming in
another country will not be possible, we suggest
making a deposit that matches your expected usage.
a Gate way
a Linked with Pakistan telecom authority, controls all
international calls (ingoing, outgoing)
a Basic function of gateway is to provide security to the
calls
a Pakistan government tax
a *
# "


 
 "



   " !

  




 
a Gateway charges
Rs. 12/min
a Pakistan government taxes
4.68/min
a 18% OÔ total production
a i.e Rs. 4.32

a ELECTRICIT*
a GENERATOR
a LABOR
a ÔUEL
a MAINTANANCE
á  
Direct material 16.68
Direct labor 2.4
ÔOH (18% of total production) 4.32
Total cost 23.4
a Total cost +profit = selling price
( 2.5% of total cost price = profit)

a (2.5% x 23.4) = Rs. 0.58 /call

a 23.4+0.58=24
a Rate per call=RS.24
a They should low the call rates to gain maximum
customers.
a They should make new advertisements so that people
could at track to them.
a They should provide good services to their customers.
a And packages should be very good.