Plan your trips with us!

Company’s mission
The mission of Godspeed travel agency is to
create and promote travel to and within
Himachal Pradesh, to develop programs to
encourage and support the growth of the state’s
tourism industry, to manage a system of
welcome centers that provides visitors with a
positive impression of the state and to
encourage the tourists to extend their stay, all of
which contributes to the state’s economic
growth.
 Tour packages we offer
• Enchanting Himachal
Delhi - Chandigarh - Dharamshala - Dalhousie - Manali - Shimla

• Kangra Valley Magic

Delhi - Palampur - Khajjiar / Dalhousie - Dharamshala - Chandigarh

• Himachal Fantasy
Delhi - Chandigarh - Dharamshala - Dalhousie - Manali – Shimla

• Himachal Ecstasy
Delhi - Shimla - Manali – Chandigarh

• Himalayan Wonder  
Delhi -Dharamshala- Dalhousie- Delhi

• Himachal Complete
Delhi - Nalagarh - Shimla - Kullu - Manali - Dharamshala - Paragpur -
Chandigarh
What makes us different??
Cultural tour
This tour offers you a chance to exchange the cultural
values and to see a village life very closely. The stay
will be in e village with the tribal people. Most of the
villages are located in jungles and tourists will be
trekking from one village to anther.
Visits to ancient monasteries and temples and a walk
through lesser known jungle trails will be a part of this
trip.
 Adventurous tour by theme
Trekking & Mountaineering
• MANALI - HAMTA PASS Moderate level of trekking route which provides
scenic views of himalayas. Trekking to pass is snow trail which is very exciting
and scenic
• KINNER KAILASH CIRCUIT : A challenging trekking route in tribal
himachal pradesh. Home of Ibex and Snow leopards, this is lesser known
region bordering Tibet and Spiti. Some trekking experience is required.
• SEVEN SISTERS (4500m) - Making one BC and attempting summits. These
peaks are best climbing opportunity for beginners . Provides scenic views of
Pir Panjal range and Kully Valley in Himachal Pradesh.

White Water Rafting

The best site for rafting are the rivers Chandrabhaga (Chenab) in Lahaul, the Satluj
near Shimla, the Ravi near Chamba and the Beas near Kullu. Gobind Sagar
near Bilaspur, the Chamera Lake near Dalhousie and at the Manali-Kullu
National Highway are some of the other hot spots for white river rafting in
Himachal Pradesh.
 competitions

Summer Winter
• Rafting • Skiing
• Cycling • Ice sculpturing
• Rock climbing • Ice skating
• Mount biking
• ParaSailing
• ParaGliding

*Summer camps for school kids

Safari tour and rail tour

Jeep safari
• MANALI-LEH-MANALI - Manali to Leh jeep safari can be combined with
Nubra Valley visit. You can come back via LAHAUL SPITI

• MANALI-LEH-SRINAGAR- This is TRANS-HIMALAYAN ROUTE and can be

combined with Pangong, Tso Morari Lakes / Nubra valley visit.

Toy train
• These trains, operating on narrow-gauge tracks - hence the name toy trains - laid
during the British days, link stations in the plains to hill stations and offer a laid
back experience, where passengers can take in the diverse mountain scenery at
leisure. Kalka-Shimla: 107 tunnels, arched bridges and picturesque stations en
routes are the features of the 96-km journey linking the one-time summer capital
of India to the plains of Punjab.
National parks and sanctuaries
The Wildlife Sanctuaries provide a very good opportunity to the visitor to enjoy and experience the
wilderness of the state.

SIMBALBARA SANCTUARY: This sanctuary is located in Paonta Valley of Sirmour

District. This area bears beautiful dense Sal forests with grassy glades. This is probably
the most picturesque area of Shiwaliks. There is a perennial stream in the area.

CHAIL SANCTUARY: Chail is a hill station visited by many tourists.The Deodar and Oak
forests with grasslands around the township are the abode of wildlife. One can see
Sambar, Goral and Cheer Pheasants at Blossom and Jhaja.Visitors are welcome to the
Cheer pheasant breeding centre at both these places. Barking deer and Kalijin in the
forests are sure to meet and greet the visitors at dusk and dawn.

MAHARANA PRATAP SAGAR: This lake sanctuary is a big attraction for migratory ducks
from Siberian region during winter. One can see thousands of ducks in the swamp area
between Shahnahar barrage and Pongdam and the surrounding shallow waters of the

lake.
 Special tours during festival seasons
JANUARY-Lohri or Maghi are the main festivals. It traditionally celebrates the last sowing of the Rabi
crops. Community bonfires, folk songs and dancing, mark the festival.

FEBRUARY- Winter Carnival is held in this month. Gochi in the Bhaga Valley is an unusual festival where
the villagers celebrate the birth of male children. Baba Barbhag Singh Mela is held in Una to honour the
sage who was renowned for his magical powers.

MARCH- Holi Festival is a riot of colours and celebration of spring, along with it comes laughter and
vitality. There are exuberant celebrations at Palampur (Kangra) and Sujanpur (Hamirpur).

APRIL- Held on the first Baisakh - the 13th April - Baisakhi is one of Himachal's very important festival.
Rooted in the rural agrarian tradition, it bids final farewell to winter. Numerous village fairs complete
with wrestling, dancing and archery are also held on this day.

JUNE: Shimla's Summer Festival - a memorable event. Shimla also hosts the Red Cross Fair, sport
tournaments, flower shows, a photographs and posters exhibition and a fashion show based on folk
costumes. The Kangra Festival is also held in June at Kangra, At Solan, on the third Sunday of the
month, the Solan Fair honours the goddess Shoolini, the presiding deity of the region.

OCTOBER: Kullu Dussehra - They pay homage to Lord Raghunath while music and colour fill the 'Silver
Valley'. Numerous stalls offer a variety of local wares. This is also the time when the International Folk
Festival is celebrated.
 What is common to all

• Duration – 3 nights and 4 days (can be extended)

• Comfortable accommodation
• Certified Mountain Guide
• Porters and Kitchen staff
• Basic Medical support - First Aid facility
• Simple Vegetarian Food and mineral water
• All travel in AC vehicle- Volvo
• Online booking
• * luxury accomodation
 Pricing
• Tour packages range from Rs 5000-25,000
• Product bundle pricing- offering sleeping bags, motor bikes,
binoculars, Nanny
• Discounts- seasonal discounts: Aug-sept
• Segmented pricing- customer segmented pricing
students below 20 yrs- 15% discount
senior citizens above 70 and above-30% discount
Targets : segmenting marketing- different products to
more than one segment
• YOUTH: targeting high school students and college students
• ADMINISTRATION: JUIT,PEC, PU, HPU
• WORKING CLASS: who want a break from their busy schedule
• FOREIGN TOURISTS: form all over the world
• ADVENTUROUS TOURISTS: who love to explore nature
• ATHELETES: professionals who participate in cycling competition from all over
the world
• FAMILIES: who plan their trips during vacations
• HONEYMOON COUPLE: best place to spend holidays for them is HP

• Special attention to international students such as Bhutanese – ancient monasteries

and temples of Himachal Pradesh (promoting and blending cultures around the
world)
 MARKETING STRATEGIES
• Concepts:
» Welcome (Swagat)
» Information (Suchana)
» Faciliation (Suvidha)
» Safety (Suraksha)
» Cooperation (Sahyog)

• Objectives:
» Develop activity-based tourism to increase the duration of
tourists’ visits.
» Develop adventure tourism by providing facilities and
safety standards at internationally required levels
» Devote special attention to the promotion of religious
tourism.
 ENDORSEMENT
BRAND EMBASSADOR:
AKSHAY KUMAR
 Marketing Research
• Important Areas of Action:
• Breaking the seasonality factor
• Dispersal of tourism to lesser known areas of the
state- includes promoting tourism in rural and tribal
areas , and developig National Parks and wildlife
sanctuaries
• Do not Wait for Tourist , Get Him
 Reason of visit in Himachal
Reason Indian Foreign Total(%)
(%) (%)
Climate 23.42 17.91 22.85
Peaceful Atmosphere 15.19 19.40 15.63
Natural Beauty 40.33 48.26 41.15
Less expensive 0.58 2.49 0.77
Publicity 1.67 1.49 1.65
Other 18.81 10.45 17.95
 Purpose of Visit by Tourists
Purpose of Visit Indian(%) Foreign(%) Total(%)
Business/Official 15.13 4.98 14.08
Pleasure Trip 55.81 68.16 57.09
Sports 3.91 7.46 4.28
Social/ Religious 5.41 4.98 5.36
Functions
Pilgrimage 11.22 8.45 10.93
Health 1.90 1.49 1.86
Other 6.62 4.48 6.40
• Basis of the Strategies:
• Differentiation- different from other organizations
» Attention to all the AGE groups.
» Discovering the true Himachal.
» Exploring the unexplored.
» Safety.
» Adventure sports.
» Special discounts.
• Focus
» Focus on those foreign countries , where H.P is most popular
already say US , UK. France , Germany which have a high per
capita income. Tourist will have a higher spending propensity.
» In Domestic sector, the focus on generating more tourist hitherto
low contributin central and eastern zones of India. North already
contributes 73% of tourists and will continue to patronise , for
reasons of proximity and familiarity
• Security:
• tourist dreads insecurity. We will remove this
insecurity by launching door to door packages that
take care of complete logistics.
Standards:
• Maintenance of high standard in providing
» Transportation
» Lodging
» Food
» Guides
» Other facilities
 Location
• Chandigarh (Head Office)
• Shimla
• Delhi
• Kolkata
• Mumbai
• Bangalore
• Advertising:
• Online Advertising
• Search engine Marketing
• Direct Mail
• Offline Marketing:
» Stalls during fests and other events in Educational
Institues.
» Pampltes
» Newspapers and Magazines
• Sponsorships – By KAHTARON KA KHILADI
• Special offers for employees of Organizations like Infosys ,
HDFC bank
 Marketing strategies for
competitive advantage
Market challenger
Godspeed travel agency can give a high
competition to the existing business. With
recession affecting the market, it is highly
price-sensitive we offering low prices
would increase our market growth.
Flank attack:
Segmental: our company would be focusing on the
uncovered market needs and rural areas.
Geographical area: targeting areas where the opponent is
underperforming.
 Strength
•new innovative service – catering to people from all
walks of life
•location of your business – favorite tourism destination
•quality processes and procedures – personal
assistance
 weakness
• since we are undergrads we lack marketing expertise.
• no brand value
 opportunities
Developing a market to contribute
to states economic growth and the
local people of Himachal and to
give them employment.
To move into new market segments
that offer improved profits
To enter into international market
 Threat

competitors have superior access to channels of

distribution- Himachal tourism and other well
known travel agency
 Tour ends..
But with us sweet
memories always
remain