Strategic Analysis

Tasks of Strategy

1. Strategic Analysis ◄
2. Strategy Formulation
3. Strategic Dialog
4. Strategy Implementation
5. Strategy Evaluation
Strategic Analysis in the Three
Schools
Deliberate Emergent Adaptive

We do analysis We do analysis We do analysis

to position to review our to see what
ourselves for the patterns and opportunities are
future. learn from our available.
experience.
Analytical Tools in the Three
Schools
Deliberate Emergent Adaptive

SWOT analysis Reflection of Environmental

learnings Scanning
Strategic Planning
Listening to Creating a
Environmental many sources responsive,
adaptive culture
Scanning

Scenario Planning
SWOT Analysis

 Strengths – internal strengths on which to

capitalize
 Weaknesses – Internal weaknesses that
hinder sustainability or growth
 Opportunities – external opportunities on
which to capitalize
 Threats – external threats to position or
value in the marketplace
Strategic Planning

1. Identify mission and purpose

2. Identify goals
3. Identify objectives—specific, measurable
4. Implement objectives to meet goals
5. Evaluate process.
Environmental Scanning

 Acquisition of status & trends in many areas

 Acquisition of information from many sources
 Lessons randomness of incoming information
 Provides early warning signs
 Best when done continuously
 The point: to understand and monitor current
and future trends
Scenario Planning

 Addresses the weakness of strategic

planning to see multiple futures
 Scenario planning identifies multiple
possibilities
 Think the unthinkable
 Discuss each scenario and plan accordingly
Deliberate School: Advantages and
Disadvantages of their Tools
 Advantage
 Can get a quick overview

 Disadvantages
 Often will produce no new thinking
 Often becomes wishful thinking instead of
strategic thinking
 Analysis is not synthesis
Emergent School: Reflections on
Learnings
 What strategies emerged? Which were planned?
 What did we experience?
 What have been the patterns of our experience in
the marketplace?
 What have been the patterns of our interactions?
 What did we learn?
 What were the consequences of our decisions
(positive, negative, planned, unplanned)?
 What did we do that we shouldn’t have?
 Did we miss any opportunities? Why?
Adaptive School: How to Create an
Adaptive Culture
 Give your staff autonomy; Allow them to
make decisions
 Trust your staff
 Continually remind them of the mission of
responsiveness and adaptability
 Structure them accordingly; allow them to
structure themselves
 Protect them and remove obstacles
Conclusions

 Any of the approaches can be done well, or

done poorly
 Any thoughtful approach can help the
organization become sustainable
 The most useful approach depends on
 the organization’s mission
 The marketplace
 the personality of the management
 the strengths and weaknesses of the staff