Presented by:

Pervez Tamboli (55)

Rashid Sardar (42)
Wahid Khan ( 21)
Business
Sohini Surani (52)
Pankaj Singh (51)
Intelligence
(BI)
Business Intelligence Definition
BI is neither a product
nor a system.

It is an architecture and
a collection of
integrated operational
as well as decision-support
applications and databases
that provide the business
community
easy access to business data.
 BI Industry Scenario…
 Today's exciting BI market is ripe with
opportunities to hit your strategic business
targets.
 According to Gartner survey of 1,400 CIOs,
business intelligence was ranked the top
technology priority surpassing security.
 The BI and analytics market is currently valued at
$8.5 Billion and is expected to grow to $13
Billion over the next five years
 BI Popularized…
In 1989
Howard Dresner
a Research Fellow
at Gartner Group
popularized "BI"
as an umbrella term
to describe a set of concepts
and methods to improve
business decision-making
by using fact-based
support systems
Why BI solutions ?
More data and data sources…
 Key Stages of BI

Data Sourcing
Data Analysis
Situation Awareness
Risk Analysis
Decision Support
 BI applications and technologies
can help companies analyze:
changing trends in market share

changes in customer behavior

and spending patterns

customers' preferences

company capabilities

market conditions
 Significance of BI…
To know about Customers
Having access to timely and accurate information
is an important resource for a company,
which can expedite decision-making
and improve customers' experience.

In the competitive customer-service sector,

companies need to have accurate, up-to-date information
on customer preferences,
so that the company can quickly adapt to their changing demands.

BI enables companies to gather information

on the trends in the marketplace and
come up with innovative products or services
in anticipation of customer's changing demands.
 Significance of BI…
To know about Competitors…Market…
BI applications can also help managers
to be better informed about actions that a company's
competitors are taking.

BI systems can also be designed to provide managers

with information on the state of economic trends
or marketplace factors, or to provide managers
with in depth knowledge about the internal
operations of a business.
 Significance of BI…
For avoiding Guesswork…
BI can be used to help analysts and managers
determine which adjustments are most likely
to respond to changing trends.

BI systems can help companies develop a more

consistent, data-based decision making process
for business decisions, which can produce better
results than making business decisions by
"guesswork."
 Significance of BI…
For sharing of information…
BI can help companies share selected strategic information
with business partners.

Some businesses use BI systems

to share information with their suppliers like…..

inventory levels
performance metrics
other supply chain data
 Significance of BI…
For improving performance…
BI applications can enhance communication among
departments, coordinate activities, and enable
companies to respond more quickly to changes
(e.g., in financial conditions, customer
preferences, supply chain operations, etc.).

When a BI system is well-designed and properly

integrated into a company's processes and
decision-making process, it may be able to
improve a company's performance.
 BI Tools

Business Activity Monitoring

Business Performance
Management

Business Planning

SCM – Supply Chain

Management
 Other BI applications are used
to analyze or manage the
"human" side of businesses,

Customer Relationship
Management (CRM)

Marketing Tools

Human Resources
applications.
 Designing and implementing a
Business Intelligence Program
Factors need to be considered
Goal Alignment queries
Baseline queries
Cost and risk queries
Customer and Stakeholder queries
Methodology-related queries
Results-related queries
Thank You!