Company Profile

 PMCL, or Mobilink GSM, is the market leader in

providing state-of-the-art communications solutions
to more than 350,000 people in Pakistan. It can
proudly boast of being the first cellular service
provider in Pakistan to operate on a 100% digital
GSM technology.
 Mobilink offers tariff plans that are exclusively
designed to cater to the communication needs of a
diverse group of people, taking into account
occasional users to businessmen. To achieve this
objective, it offers both post paid (Mobilink Star) and
the prepaid (JAZZ) solutions to the customers.
 Company Profile (cont...)
 In addition to providing advanced voice communication
services, Mobilink also offers cost efficient data services to
its customers. Keeping in mind the customers’ convenience,
Mobilink also deals in mobile handsets, sold either
independently or bundled in All-in-One Packs. (coming soon
Blisterpack™).
 Mobilink GSM has the most efficient distribution channels
that facilitate the sales of their products and services in more
than 30 cities and towns across the country. These include:
 An in-house Sales Team. In their call center there are 12
leaders and many employees working 4 different shifts.
 Mobilink GSM Centers (Pakistan’s first franchised
network in telecom.) There are 3 main branches and 16
franchises in Karachi.
 Connect Point-Of-Sales Express Shops (POS)
 Company Profile (cont...)
 What makes Mobilink GSM the preferred choice
of its customers is that we provide state-of-the-
art value Added Services that no other cellular
operator offers. A few of these include Short
Message Service (SMS), Mobilink GSM-The
News Infoservices, Mobilink GSM G-Mail,
Mobilink GSM G-Mail, Mobilink GSM Fax & Data
Services, International Roaming, Secure
Communication and Innovative tariff structures
 Mission Statement
1. To provide a mobile phone connection for
the common man.

2. To be a superior communications service

company in Pakistan which provides the
best value to its customers, employees,
business partners and shareholders
 Mobile Networks
 During the last five years, Mobilink has set up one of the
largest cellular networks in the country. Currently, we are
covering more than 55 cities and towns. This has involved an
investment in the company of more than US$ 150 million. We
have 3 Switches and more than 141 cell sites across the
country and plan to add about the same number of cell sites
in the next two years.

Switches Siemens
Radio Base Stations Motorola
Billing System Kingston
Intelligence Networks Siemens
Microwave Equipment DMC
Operating Frequency 900Mhz
SMSC CMG
Market share of Cellular Operators in Pakistan
 Growth
Year No. of Subscribers
1995-1996 16,385
1996-1997 52,600
1997-1998 82,912
1998-1999 87,556
1999-2000 114,272
2000-2001 309,272
2001-2002 570,888
 Company Software

 Fix plus
 Jupiter 2.2
 ICRM (internet customer relation
manager)
 Team point
 Employee Structure
 The employee structure is:
 Associates
 Asst.managers
 System managers
 Senior executives
 Regional heads
 Department heads
 Note: there are level 1’s and level 2’s in regards to the
positions above.
 Employee Facts
 They have over 1000 employees in Karachi. They have
recently gone through the restructuring management and they
have fired many people in various departments because they
were overstaffed.
 They conduct on-the-job training.
 First they look at your resume, then after analyzing your
credentials you have an interview, then you are put on a short-
list. All hiring of new employees must be authorized by the
Main Office in Islamabad
 Employees can get:
 Bonuses
 Connections
 High pay
 commission
 increments
 promotions
 Automation
 Overall the level of automation is 85%.
 Most of the departments integrate a partially
automated system to do their work. For
example in the billing dept., customer's details
such as the customer's balance, etc. are kept on
Jupiter 2.2. Then the employee writes a check
and mails it to the person.
 The level of automation is comparable to other
countries, however;
 Pk is a developing country and they face some
problems.
 Office
 Employees are satisfied with their office equipment and
the ambiance of the workplace.
 They have state-of-the-art equipment in their offices
including:
 Fully-equipped P4 computers with the latest software.
 Later model Xerox scanners, printers, Photostat machines, and
fax machines.
 Business phones on a closed network.
 The employees sit in cubicles that are modern, and fully
furnished
 Large meeting room with multimedia equipment and other
facilities
 A break room for the employees
 A visitor’s lounge
 A reception desk
 And much more
 Marketing
 Most of the advertising work of Mobilink is outsourced to
a company called Manhattan Pvt. Limited. Also, their
main marketing department center is in Lahore.
 Because Mobilink wants to contribute to society they do
help sponsor various fundraisers, concerts, and more.
 Mobilink has TV coverage, press ads, and media ads to
spread the word about Mobilink GSM.
 Currently, Mobilink is dealing with Askharli Bank and
they have a deal where they provide leasing for the
customers.
 Awards And Achievements
 ISO 9002 Quality Management System Certification for Billing and
Engineering Departments.
 Implementation of a full Intelligent Network (IN) platform from
Siemens for the Prepaid platform.
 Biggest Call Center in Pakistan, which is there to assist the
customers 24 hours.
 Only cellular service in Pakistan to provide coverage on the M2
motorway.
 Bilateral roaming agreements signed with 50 countries around the
world to have true roaming service operational in over 80
operators of the world.
 MOBILINK GSM's Short Message Service Center allows Vehicle
Tracking and Fleet Management services that are being provided
by Tracker (Pvt.) Ltd., under the brand name of C-Track, a company
licensed by Pakistan Telecom Authority (PTA). Tracker currently
operates from Karachi but can provide these facilities at all those
locations where GSM coverage is available.
 Future Plans
 With increasing usage of the Internet and the convergence
between data and cellular technologies, Mobilink's focus is on
the integration of Internet with its cellular offering. With this
objective in mind, it plans to invest heavily in Value Added
Services, which will result in increasing the efficiency and
effectiveness of cellular communications for their customers.

 These include:

 High Memory Capacity SIMs (Intel PXA800F Cellular Processor)

 Mobile commerce & Mobile Banking with a number of Banks
 Personalized services like Wake-up and Reminder calls.
 Bill presentment on the web site.
 On-line bill payment facility for customers.
 Wireless Application Protocol (WAP) services for customers to
access Internet applications on WAP enabled Mobilink handsets .

Presented by: R. Vora, Voracious Productions