Innovation

Training – Sample Material

© 2010 EMM Group

Business Problem We Are Trying To Solve

How to get genuine game-changing innovation instead of

incremental renovation

What are the barriers to genuine innovation?

Self-perception (e.g. we are a ________company),
We have always done it this way,
Risk-averse culture,
Process is the solution,
Silos-based approach and
Asking customers what they want.

© 2010 EMM Group

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Principles of Break-Through Innovation

Innovation - Creative solutions to customer problems and

concerns.
Problem-solution mindset.
Process that does not stifle creativity.

Principles of innovation:
Find customer problems and concerns rather than claimed benefits.
Start at the front-line of your organization.
Stay true to the customer’s language.
Data-fueled creativity.
Solutions not products.

© 2010 EMM Group

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Innovation Ideas Turns Insights into Unique and

Relevant Products/Services that Drive Growth

An innovation idea is an actionable

concept for a customer solution:
• described in terms of features,
benefits and experiences
• that meet customer’s needs
• described in a way that helps
technicians and design experts to act

© 2010 EMM Group

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IBM

AS/400

AS/400

© 2010 EMM Group

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IBM
IBM AS/400
AS/400

Helps You Spend More Time Managing & Growing Your

Business, Not Managing Your Infrastructure

For small & intermediate-sized companies
Family of easy-to-use, reliable, upgradable computers designed
with all-in-one platform, proven solutions, built-in security

Choose from 1000s of applications that have already been

written
Comes with database built-in
99.9% uptime

© 2010 EMM Group

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IBM
IBM AS/400
AS/400

One of IBM's Greatest Success Stories

AS/400 became one of world's most popular business computing
systems
Widely installed in large enterprises at department level, in small
corporations,
in government agencies & in almost every industry segment

© 2010 EMM Group

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IBM
IBM Reward
Reward

“The concept of quality at IBM

Rochester is linked directly to the
customer. Detailed features are
crafted by analyzing the needs and
expectations of existing and potential
owners of the computer hardware and
software.”

© 2010 EMM Group

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Traditional Product Development

Product Features

Market?

© 2010 EMM Group

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Customer-centric Innovation

Customer Segment’s
needs/pain points

Product Features

© 2010 EMM Group

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Coca-Cola
Coca-Cola fridge
fridge pack:
pack: Packaging
Packaging Innovation
Innovation Idea
Idea
• Frequent users of sodas at-home
Who

• Advanced analytics reveal high cause-and-

What effect on consumption behavior of
convenient dispensing in-fridge systems

• Fast-paced lifestyle consumers seek product at ideal

Why temperature for “grab and go” refreshment

• Problem! Current dispensers not convenient

So What
• New solution: 2X12 package is convenient to keep
in the fridge without taking up too much space, and
meets consumers needs.
© 2010 EMM Group
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Dove:
Dove: Communications
Communications Innovation
Innovation Idea
Idea

Who • Women who seek more beautiful

skin, hair and all-round cleansing

What • Use multiple skin care products / solutions for

many different grooming occasions and tasks

• Classic hierarchy of needs analysis reveals

Why aspiration of Self-Respect + Inner Harmony –
marriage of inner and outer beauty

• Problem! Competitors portray an outer beauty that

may be unattainable / not balanced against inner
So What harmony needs.

• New solution: Dove “real beauty” campaign.

© 2010 EMM Group
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Swiss
Swiss Bank:
Bank: Consumer
Consumer Experience
Experience Design
Design Idea
Idea

Who • Swiss consumers who are users or

potential users of consumer credit

What • Bank offices were very private, discreet and

unobtrusive and offers their were under-utilized

Why • Needs analysis indicated “quick and flexible” were key

features, so long as “trusted and accessible” also in place.

• Problem! Opportunity to redesign consumer

experience
So What
• Solution! Walk-in bank front offices, convenient hours,
easy credit checks, flexible products and loans, total “quick
and flexible” make-over with sharp rise in market share.
© 2010 EMM Group
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