BE PAKISTANI WEAR PAKISTANI

INTRODUCTION
 BE PAKISTANI WEAR PAKISTANI

MARKET PLAN

 SITUATION ANALYSIS
 MARKET SUMMARY
 TARGET MARKET
 BE PAKISTANI WEAR PAKISTANI

MARKET DEMOGRAPHIC

 GEOGRAPHIC FACTORS
 DEMOGRAPHIC FACTORS
 BEHAVIOR FACTORS
 BE PAKISTANI WEAR PAKISTANI

SWOT ANALYSIS

 Working in a very competitive business

 environment locally as well as internationally

 We have to face the changing business

environment

 Cope to do our business smoothly and in an

effective and efficient manner
 BE PAKISTANI WEAR PAKISTANI

STRENTHS
 Easy availability of raw material i.e
crushed leather etc
 Skillful and technically sound labour and
managers
 Low cost of production
 Strong background of manufacturing
 BE PAKISTANI WEAR PAKISTANI

WEAKNESSES

 Older techniques of manufacturing

 Lack of modern and advance technology
 Improper training system
 Improper trading policies and
governmental facilities towards export
 BE PAKISTANI WEAR PAKISTANI

OPPORTUNITIES

 Vast and expanded market locally as well

as internationally
 Acceptance of domestic culture as well as
love for culture products
 Capacity of innovation and change
 BE PAKISTANI WEAR PAKISTANI

THREATS
 Political instability
 Current unstable peace conditions
 High cost and shortage of electricity
 Competitors (Bata,Service)
 Inflation and recession
 Rapid change in trends and tastes
 Weather
 Shortage of raw material
 BE PAKISTANI WEAR PAKISTANI

MARKET ACTIVITY

 Our local distribution and promotion channels

 Peshawar (PIARA SHOES)

 Charsadda (HAJI GHAFOOR SHOES)
 Lahore (PRESTIGE SHOES)
 Multan (THE COMFORT ZONE)
 Karachi (THE LEATHER COLLECTION)
 Quetta (WATTAN SHOES)
 Haiderabad (VARIETY MART)
 Gilgit (SOUTH ZONE SHOES)
 Islamabad (CAPITAL SHOES)
BE PAKISTANI WEAR PAKISTANI

INTERNATIONAL MARKETS AND

DISTRIBUTERS

 AL RIZWAN SHOES (Saudi arabia)

 AL INTIQAL SHOES (Riadh , Saudi
arabia)
 THE LEGENDS SHOES AND
GARMENTS (Dubai ,UAE)
 BE PAKISTANI WEAR PAKISTANI

OUR SELLING POLICY

 Selection of well known distributors,

shopkeeper and retailers
 Deliver our products on cash
 Export our products through sea
shipments ,which will reduce our
distribution costs
 BE PAKISTANI WEAR PAKISTANI

MARKETING STRATEGIES

 MISSION STATEMENT
 PROVIDE A GOOD QUALITY
 PENETRATE INTO LOCAL AND
INTERNATIONAL MARKET
 MAINTAIN OUR MARKET SHARES
 BUILT A GOOD RELATIONSHIP WITH
CUSTOMERS
 BE PAKISTANI WEAR PAKISTANI

STRATEGIC ALLIANCES

 HUSH PUPPIES
 BE PAKISTANI WEAR PAKISTANI

CORE STRATEGIES

 BUILDING A STRONG RELATIONSHIP

WITH OUR SUPPLIERS PARTNERS,
STRATREGIC ALLIES, DISTRIBUTORS
 BE PAKISTANI WEAR PAKISTANI

MARKETING MIX

PRICE
PRODUCT
PROMOTION
PLACE
BE PAKISTANI WEAR PAKISTANI

Product Specifications & prices

S no Quality Quantity Amount Pkr
1 Variety 100 pairs
a. Baby shoes 100 pairs 19800
2 Export quality 100 pairs
a Ladies shoes 100 pairs 82000
b Gents shoes 100 pairs 99500
c Sports shoes 100 pairs 120000
d Gents slippers 100 pairs 65500
e Ladies slippers 100 pairs 78200
 BE PAKISTANI WEAR PAKISTANI

COMPITITORS

 SERVICE
 BATA
 ADDIDAS
 ARMANI ETC….
 BE PAKISTANI WEAR PAKISTANI

CONCLUSION

 The goal of this plan to understand the

strategies, tactics and programs that
should be implemented over the product.
From this plan we should easily launch our
product locally as well as internationally.