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± Amul is a US $ 500 million turnover institution
- network of over 10,600 Village Co-operative
Societies and 5,00,000 plus members
± The product range includes milk, butter,
cheese, chocolates, ice creams and pizzas
± First food company in Asia and one of the 100
companies in the world to receive the HACCP
Certification
 
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± mogistics in collection of #
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of milk
per day from about 10,600 separate Village
Cooperative Societies who have approximately
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- Storing the milk
- Processing the milk
- Distributing the milk
 
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± Supplier logistics
- Weighing the milk
- Determination of fat content
- Calculation of the purchase price
- Strong challenge from large organized dairies due
to globalization
- Considerable time (One Week) to test the milk and
work out the purchase price through pass book
system resulted in delayed payments to farmers
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± Company zeroed in on 0
 as means to keep
pace with dynamically changing business
environment
± %
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was hired to guide
them in its implementation
± The implementation project was named as
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± Automatic Milk Collection System units (AMCS) at
village societies were installed in the first phase to
automate milk producers logistics
- AMCUS facilitated the capture of member information, milk fat
contents, volume collected and amount payable to each members
± On an average, around thousand farmers come to
sell milk at their local co-operative milk collection
centre
± The process is as simple as a farmer dropping his
card into a box
- the identification number is transmitted to a personal
computer attached to the machine and the process begins
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± All zonal offices, regional offices and member͛s
dairies connected through VSATs for seamless
exchange of information
± The customized ERP- EIAS has been implemented
across the organization integrating various
operational departments
± In addition to EIAS, Amul is also using Geographic
Information Systems (GIS) for business planning
and optimization of collection processes
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± Indian Institute of Management ʹ Ahmedabad
supplemented Amul͛s IT strategy by providing
an application software ʹ '
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to facilitate data analysis
and decision support in improving milk
collection
- enhanced the PC at the AMCS into a DISK that
offers an extensive knowledge and service delivery
mechanism through a Dairy Portal
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± DISK would contain an extensive database on the
history of cattle owned by the farmers, medical
history of the cattle, reproductive cycle and
history of diseases
± Access to information related to milk production
- best practices in breeding and rearing cattle
± As a large amount of detailed history on milk
production is available in the database, the
system can be used to forecast milk collection
and monitor the produce from individual sellers

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± Radical changes in business processes
- eliminating middlemen and bringing producers closer
to customers
± Improved delivery mechanisms and transparency
of business operations
± Huge reduction in processing time for payments
to farmers from a week to couple of minutes
- Processing of 10 Million payments daily, amounting to
transactions worth USD 3.78 million in cash

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± Controlling movement of 5000 trucks to 200 dairy
processing plants twice a day in an optimum
manner
± Practicing JIT supply chain management with six
sigma accuracy
± Online order placements of Amul͛s products on
the web
- Distributors can place their orders on the website
www.amulb2b.com especially meant for accepting
orders from stockists and promoting Amul͛s products
via e-commerce.

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± The decision making process has rapidly
improved since real time data is available on
the click of a button

± Easy monitoring of crucial management

practices like demand versus supply with the
help of ERP
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± Chitale Dairy caters to 70% of Pune͛s dairy
needs and has been an early adopter of IT in
its sector
- The dairy started its operations near Bhilwadi
district, in Sangli in the late 1940s
± In the 1980s, Chitale Dairy felt the need for
automation of accounts
- Due to considerable growth in its business
processes and business, it came to realise that IT
had to be more in line with its business objectives
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± Existing hardware and systems could not keep
pace with the rapid growth, and added as a
hindrance to Chitale Dairy͛s IT roadmap

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± Chitale Dairy Virtualised 8 of their physical
servers on 2 of Dell͛s M1000E blade͛s and used
Dell͛s Equalmogic series for their storage needs
 (7%)
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- Chitale Dairy consolidated 8 blades to 2 blades; and
consumed Dell͛s Equalmogic series to facilitate storage
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- Increased performance and reliability enables better
management of resources, and also brings in unseen
levels of energy efficiency.
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- Chitale implemented Dell͛s Equalmogic and M1000E
blades at a disaster recovery site for constant
availability
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± With the aid of virtualisation, the
consolidation of servers took place and then
was felt the need for storage virtualisation
± Consolidation of servers and storage
virtualisation was key as it uses all the
available resources and thus, the addition of
resources becomes very easy
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± The whole economy is driven by ROI

± IT systems act as enablers for this, as they

improve efficiency, cut down pilferages and
work nonstop
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± Began in 2007
- a low-frequency (mF) 134.2 kHz RFID tag from Bartronics was punched into
an ear of each of 6,000 cows or buffaloes
± Orange tag is a simple numbering of the buffalo for keeping
track of the number of buffaloes
- the number is electronically associated with the electronic ID stored in the
computer
± Blue tag is the metallic cover that ensures that there is no
damage to the smart card inside
± At the time of allocating the electronic ID, a link is created with
the physical ID
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The card stores a host of information on the buffalo mainly on three counts
± :+< Unique feeding system that ensures that buffalo can never eat
more than a certain programmed portion of daily ration at one time
- total ration is fed over 24 hours in small amounts from half a kg to two kg
± ,+< Every milking time the transponders in the strap (blue tag) is
identified
- on the milking point controller (MPC), a warning lamp lights up at the appointed symbol
if the buffalo is not milked or if the milk is not directed to the tank
- if the buffalo has not produced as much as expected, the warning lights will glow
± (+< Information on the genetic stock of the animal and all aspects
related to animal rearing related to pregnancies, vaccinations, any
diseases
- 15 to 20% improvement in total milk yield
- At the Chitale dairy farm, the yield is 2500 litres in 300 days as against the national
average of 800-1000 litres