(4141414)

AMRITPAL
PARITOSH
RAHUL
SANDEEP
SHAILENDER
VARUN
 Mega cabs is the part of group Mega.
 Unlike its competitors Meru cabs which is
owned by venture capitalists.
 Started its operations in 2001 in India and
ventured into Chd in 2006.
 Almost 55 cars are on road every time
 22% commission is given to the drivers which
excludes their base salary only if they
complete their target.
SERVICES OFFERED BY
MEGA CABS

 24x7 Available
 Air-conditioned luxury cars
 Equipped with state-of-the-art GPS-based
communication technology
MARKETING MIX
 There are 7 P’s of Marketing Mix which are as
follows:-
• Product 
• Price
• Place
• Promotion

• People
• Process
• Physical evidence.
PRODUCT
 Mega Cabs is the first company to introduce
computerised communication & dispatch
systems with GPS (Global Positioning System)
based online tracking for licensed Radio
Taxis in India.
 Mostly cabs are Sedan car’s like Indigo, Ikon
etc
PRICE
 Radio taxis fare according to government has
been fixed to Rs 15 to Rs 20
 No hidden costs or overcharging.
 Charged only from your pick up point to your
drop point
 A Night Surcharge of 25% is levied between
2300 hrs to 0500 hrs.
PLACE
PEOPLE
  Recruiting the right staff and training them
appropriately
 It is necessary because
 Consumers make judgments and deliver perceptions of
the service based on the employees they interact
with.
 Experienced Driver
PROCESS
 The systems used to assist the organisation in
delivering the service
 Customer calling at care no. and Cab reaching in
no time at desire customer’s place.
 Reaching at customer’s destination point in
respect to customers desired time safely.
PHYSICAL EVIDENCE
 Where is the service being delivered?
 Consumers will make perceptions based on
their sight of the service
 Condition of the Taxi
 Receipt
 Segmentation
 Un-defined

Targeting
 Mass

Positioning
 Just a call away
 Trust , Reliability
 Customer Receives
Customer SMS of Driver’s Reaches
Customer
Customer receives SMS Name, Phone the
Waits Uses the
Calls regarding
number ,Cab Cab destinati
booking ID
Number, on
Line of Interaction
Cab
Payment
reaches
madetothe
the driver
customer

Line of Visibility
Call
received
by
customer
care
Internal Interaction
Customer care
contacts the nearest
Driver through
GPRS
GAP
 Arrival of Cab was
late
Cu Dri  Rash Driving

sto ver Took lot of time to


reach destination
me /C 
then expected
Way of speaking
r ab  Meter not working
properly
 Cleanliness of Cab
GAP
 Delay in informing
the Cab driver
 Customer care no.
Cust not working
Cust ome Driv
ome r er/ Cab is not
r Car Cab available or it will
e
take time to reach
GAP
 Website not
responding or
under construction
 Delay in fetching
Dr
Cu Op
On iv of data from
sto er
lin er
m
e
at
/c
website
er or
ab
 Strengths Weakness Opportunity
24*7 Promotions Large market
Gps Area uncovered Tie-ups with
Training by IDTR Technical fault corporate

Threats
Competitors
Price of diesel
SWOT
COMPETITORS

Tricity-cabs Tuk-tuk

Auto-Richshaw Others local cabs

FOCUS STRATEGIES
BREADTH OF SERVICE OFFERINGS

Narrow Wide

Unfocused
Service (Everything
Many Focused for everyone)
NUMBER
OF MARKETS
SERVED
Fully Focused
Market
(Service and
Focused
Few market focused)

4141414
DRIVER’S ATTITUDE ?

Polite and
Arrogant 14 courteous
% 26%

Well
Decent
behaved
enough 36%
24%
PRICING

Very
Can’t
expensiv
afford
e 26%
10%

Affordabl Expensiv
e 28% e 36%
PROFESSIONAL AND TIMELY
SERVICE

Excellent
poor 10% 24%

Average
Good 36%
30%
DRIVER SERVICE
1.Routes well known
2.Drive safely
3.Dressed neatly
4.All the 3 above
5.Poor

Drive
Drive
Poor safely 22
safely 22%%
12%

All Routes
All the
the Routes
well
3 well
3 above
above known
known
36%
36% 16%
16%

Dressed
Dressed
neatly
neatly 12%
12%
CAB EXPERIENCE
1.Clean n fresh air
2.Comfortable
3.Both 1 and 2
4. Bad

Clean
Bad 18 and fresh
% air 26%

Both 1& comfort

2- 36%% able 20%%
OVERALL HOW YOU WILL RATE
4141414 SERVICE
1.Excellent
2.Good
3.Average
4.poor

poor Excelle
nt 16%
8%
Avera Good
ge 34% 42%
RECOMMENDATION
 Loyalty program should be run
 Payment should be made by credit cards
 Dress code

FUTURE PROSPECTS
 Venturing in various cities and international
expansion in Sri Lanka
 Y OU
A NK
TH