Websites:

7
Potential
Advantages for
Floral Finds
Kristy McCluskey
Business Writing &
Presentation
December 21, 2009
Request

 Manager requested that the publicity

committee submit a recommendation
regarding the development of a website
for Floral Finds
Process

 Four weeks
 Sources:
 1. Local businesses & out-of-state flower
shops
 2. Surveys of customers and designers &
their reactions to the idea
 3. Readings: Customers.com & The
Entrepreneurial Venture
1. Local Businesses &
Flower Shops with
Websites
 Asked about effects on business:
 Did employees like it?
 Did customers like it?
 Do people utilize the site?
 Improvements since website– more
customers, more revenue, etc.?
 Positive or negative addition to company?
2. Floral Finds
Designers
 Asked: “What are your feelings on
expanding the business to include a
website?” Not interested; 5

Somewhat interested with many hesitations;

Interested10
with no hesitations; 20

Interested with some hesitations; 65

2. Floral Finds
Customers
 Asked: “Would you be interested in a
Floral Finds website?”

Not interested; 5 Interested to place all orders; 10

Interested to place some orders; 25

Interested to view designs for inspiration; 60

3. Readings

 “Internet marketing success depends

on:
 1. Identifying the customer
 2. Addressing their specific needs in an
informative & friendly manner
 3. Making it easy for them to do business
with you” (Phin)

 “Today’s customers value their time

above all” (Phin)
3. Readings

 A website should:
 1. Give customers the same level of service
available from a salesperson
 2. Personalize interactions with customers
to establish loyalty

 Considerations:
 1. The ability to provide assistance to online
customers
 2. If the company be at a disadvantage if it
did not establish a website before
competitors took the initiative (Salhman)
Description of
FloralFinds.com
 Photographs of designers’
arrangements
 Sections
 Customizable customer accounts
 Frequently asked questions
Cost of
FloralFinds.com
 Based on:
 New site; nothing to build off of
 Need ~100 pages
 Flash
 Online forms
 Photo gallery
 Calendar
 Domain name
 Hosting
 Site manager

 Initial cost: $3,500

 Annual: $1,760
Administration of
FloralFinds.com
 Updates, uploads & technical problems:
 Site manager

 Photographs of arrangements
 Designers

 Questions:
 General Inquiries: Manager
 Design-specific Inquiries: Designers
 24 hour response policy
Benefits of
FloralFinds.com
 1. Floral Finds will increase its revenue
 2. Designers will be encouraged to
create unique designs
 3. Floral Finds will increase its
customer base
Conclusions and
Recommendations
 Develop website!