MARUTI SUZUKI INDIA LTD.

MARUTI SUZUKI INDIA LTD.

QUALITATIVE ASSESSMENT

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MARUTI SUZUKI INDIA LTD.

GROUP MEMBERS
• Dipesh Solanki
• Gurpreet Singh Chhabra
• Karna Mehta
• Muzammil Poonawala
• Ronak Salecha
• Vishal Changela

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 MARUTI SUZUKI INDIA LTD.

ASSESSMENT MODEL
Investor Perspective
Customer Perspective

Social Perspective

Planning & Globalization

Customer-
Social & Investor
Technology & Process
Inte

Innovation
rna

n ing
ear wth
l

L ro
& G
Human Capital Alliance & Networks

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CUSTOMER PERSPECTIVE

• Company Initiatives for Customers

– Auto Card - Loyalty card program

– Extended warranty program

– Security System – I-Cats

– Pre-owned cars initiative – over 240 outlets in 150

cities
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CUSTOMER PERSPECTIVE

– Market Leader for the last 5 yrs.

– 1st in J.D.Power’s Customer Satisfaction Survey ’01

– Products regarded as “Value for Money” *

– Trustworthy*

* (As per Primary Research)

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INVESTOR PERSPECTIVE
– Stable Performer (As per Primary Research)

– Good returns to investors – EPS of Rs 51.40

– Reports (Annual & Quarterly) give detailed

information
– Excellent Pick

– Follows High Standards of Corporate Governance

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SOCIAL PERSPECTIVE
– Adoption of State run ITI’s

– Schools for Education Development

– Environmental Efforts

– Rural Development

Maruti Suzuki ranked as the “Most Trusted” Company

under Passenger Cars

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MARUTI SUZUKI INDIA LTD.

TECHNOLOGY & PROCESS

– Company is
• ISO Certified (ISO 9001- 2000)
• TS 16949 - 2002

– Warehouse Management System

– E-Nagare
– IT services enabled
• Lean Manufacturing
• Flexibility in Manufacturing
• Customer Delight
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INNOVATION
– E-Sourcing

– Digital Mock Up & Ergonomics Simulation

– True Value Mart

– Maruti Driving School

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PLANNING &
GLOBALIZATION
Greater role of Indian managers in steering the company

India as the R&D hub for future – US $1.8 Bn

Additional Investments

5th World strategic model from India

1/3 global Suzuki sales from India (Maruti) by 2009

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 MARUTI SUZUKI INDIA LTD.

HUMAN CAPITAL
Right recruitment 7.9
Job Description 7.6
Policy Manual 7.9
Equal employment opportunity 8
Cultivating Expectations 7.9
Mutual Relationships & caring 7.5
Access to the workplace 7.3
Recognition for good work done 7.2
Quality of Leadership 7.8
Participatory Management/Ideas & Suggestions 7.9
Professional Development 7.5
Performance Appraisal 7.4
Training and Development 7.8
Faster career development 7.9
Salary/Remuneration 7.5
Compensation Policy 7.6
Retention rate 7.9
Incentives and Social Security Measures 7.9
   
TOTAL SCORE 138.5
RANK 2

Source :- Naukrihub.com COUNT ON US

MARUTI SUZUKI INDIA LTD.

ALLIANCES & NETWORKS

• Maruti-SBI alliance – Strategy to expand the market

• Maruti Finance – Alliance with Finance Companies

• Cooperative Value Engineering

• Suppliers – ISO Certified

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THANK YOU

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