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 Industry description and outlook

î Events have become a regular feature in urban
India.
î Industry in India is today worth thousands of
crores,
î With over 200 companies offering their
services in various spheres.
î Generated plenty of employment
î isadvantages- for a long time, there was no
formalised training/education available for
budding event managers.
î To cater to the needs of this industry, the
National Institute of Event Management
(NIEM) was set up in April 2000.
î Very first of its kind in India as well as in Asia.
î Today, the leading provider of
education/training in this particular domain
î Early 90s had seen events spends touch a
mere 20 crores
î But now more than 200 companies have
forayed into event management, as reported
in a FICCI survey of 2007.
î Annual industry spends have increased to over
1800 crores, resulting in an annual growth
rate of 200%.
 Target Market Information:
î As our company is going to start in Punjab
only, so we will be targeting all the new
coming and existing companies there.
î Punjab is one of the fastest growing state of
our country and many new companies from
the field of automobile, textiles are either
coming or already entered in Punjab.
î We are also going to help the corporations to
outsource training programs and for that we have
made links with many training companies in Punjab.
î Some of them are:
î Violet InfoTech ʹ for Human Relation practices
î BTES- for software testing, JAVA, PHP technologies
î Mind roots ʹ for technical and non-technical skills
î Quick win ʹ for PMP (Project Management
Professionals)
 Relevant Legislations in India
î ë
 
 
   First
and foremost to follow.
Separate permissions for separate venues even
if the event are of similar nature.
Approvals regarding Placing Loudspeakers,
Amplifiers in public places; Installing of
Amusement evices; singing; structure
raising, traffic diversions, etc.
 Relevant Legislations in India
î 6    
î ë ë
  
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î There is no shortage of competition,
fragmentation, and clutter in the marketplace
today. That's why it's better to outsmart the
competition than outspend them. But making
that happen requires knowledge, insight, and
creativity. We deliver all three.
 

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They are a multi-tasking agency which operates across a wide range of industry.
They give clients unparalleled access to a wealth of public relations,
communications, marketing, branding, and advertising expertise.

 
Î
å Creative esigners å Visualizer å Copywriter å Media Planners å Client Servicing
å Accounts å Fabricators .


Adverts, Pamphlets & Posters etc.
 ÊÊ
Ê
 Ê
Ê! Ê

î 
  
Ê  


å Creative Conceptualization
å Technical Consulting
å Logistics Management
å Experienced Resource Pool
å Event Production & irection
å Integrated Communication / Event Strategy
å Concept evelopment / Event Styling & Theming
å Logistical Planning / Production /Stage Management
å Artiste Management
å Multimedia Production
å Budgeting
å Entertainment
å Sports
å Weddings
å International
å International / Indian Artistes Concerts
å Hindi Film (Bollywood) Star Nites
å Film Awards
å High Profile Events & Parties
M
 


 








 



 






   

  
     
  
     
       
    

CPR FOCOUS ON COSTOMER

RETENTION AN SERVING
QUALITY SERVICES TO
CUSTOMERS
 Overall Marketing Strategy
Advertising CRP
î Generating awareness through Charity events.
î Increasing visibility through Website.
î Newspapers, Magazines, Radio.
Positioning

î CRP provides service to Corporate sector.

î Competitive edge ʹ Specialized and strategic
relationship.
 MARKETING MIX

î Pricing- The pricing scheme will be based on a per

project estimate to each customer.

î istribution- CRP's services will be performed

throughout the Punjab regional area, determined
by the needs of the customer.
 CONT..
î Advertising and Promotion- Several forms of
advertising and promotion will be used including
a website, initially organizing charity events and
participation at various tradeshows.
î Customer Service- The company goes about the
day-to-day operations with the belief that 100%
customer satisfaction is required in order to make
the business a success. All levels of the
organization have been taught this and practice
it.
 Overall Sales Strategy
î CRP will be using sales strategy of personnel
selling.
î Website will not only be used to communicate
but for specialized information also.
î Trade shows and other commercial shows.
î eveloping the relationships and good
network.
î For prospective customers higher level of
services will be guaranteed.
î Sales on the basis of personnel skills
î The first month will be spent setting up the
office
î According to our estimations the third month
should see the start of sales activity