PRESENTATION ON

PRESENTED BY-
Ashish Gupta
BBA-IV

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 COMPANY PROFILE

The Coca-Cola Company was originally

established as the J. S. Pemberton Medicine
Company, a co-partnership between Dr. John
Stith Pemberton and Ed Holland.

Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on
May 8, 1886

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 COMPANY PROFILE

 The Coca-Cola Company is the world's largest beverage company, largest

manufacturer, distributor and marketer of non-alcoholic beverage
concentrates and syrups in the world.

 The Coca-Cola formula and brand was bought in 1889 by Asa Candler who
incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-
Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200
countries or territories and serves 1.5 billion servings each day.

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 COMPANY PROFILE

Interbrand’s Global Brand

Scorecard for 2003 ranked
Coca-Cola the #1 Brand in
the World and estimated its
brand value at $70.45
billion

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 Mission, Vision & Values

mission, vision and values outline who we are, what we seek to achieve, and
how we want to achieve it. They provide a clear direction for our Company
and help ensure that we are all working toward the same goals.

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 Mission

 To refresh the world...

 To inspire moments of optimism and happiness...

 To create value and make a difference.

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 VISION

 People: Be a great place to work where people are inspired to be the best they
can be.

 Portfolio: Bring to the world a portfolio of quality beverage brands that

anticipate and satisfy people's desires and needs.

 Partners: Nurture a winning network of customers and suppliers, together we

create mutual, enduring value.

 Planet: Be a responsible citizen that makes a difference by helping build and

support sustainable communities.

 Profit: Maximize long-term return to shareowners while being mindful of our

overall responsibilities.

 Productivity: Be a highly effective, lean and fast-moving organization 7

 PRODUCTS

The Coca-Cola Company offers over 3000 beverages in over 200 countries

 Energy Drinks
 Juices/ Juice Drinks
 Soft Drinks
 Sports Drinks
 Tea & Coffee
 Water

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 PRODUCTS IN INDIA BY
COCA-COLA
 Coca-Cola
 Thums-up
 Fanta
 Limca
 Sprite
 Maaza
 Kinley
 Georgia
 Minute Maid

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 COCA-COLA
FAST COMPETETOR

 PEPSI
 NESTLE
 DABUR
 DANONE
 KRAFT FOODS

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 MARKETING STRATEGIES

 Marketing strategy a part of the marketing management process: The marketing management uses
marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing,
advertising, branding, packaging.

 Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating fountain sales.
Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have
the consumer see and drink their product at such chains as McDonalds, Burger King, and Domino’s Pizza.

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 SWOT ANALYSIS
STRENGTHS
 World’s leading brand
 Large scale operations
 Robust revenue growth in three segments

WEAKNESSES
 Negative publicity
 Sluggish performance in North America
 Decline in cash from operating activities

OPPORTUNITIES
 Acquisitions intense competition
 Growing bottled water markets
 Growing Hispanic population in US

THREATS
 Intense competition
 Dependence on bottling partners
 Sluggish growth of carbonated beverages

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ANY QUESTIONS

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