Amul

THE TASTE OF INDIA

Members
 Srinivas Mittapelli 29

 Nitesh Patil 38

 Rakesh Iyer 16
Introduction
 About Formation of Amul

 Key People in Amul

Products
 Bread Spreads
Amul Butter, Amul Lite, Delicious Table Margarine (Or Butter substitute)

 Milk Drinks
Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul
Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk,
Amul Kool Flavoured Tetra Pack, Amul Masti Spiced Buttermilk, Amul Lasee,
Amul Kool Thandai

 Powder Milk
Amul Spray Infant milk Food, Amul Instant Full Cream Milk Powder, Sagar
Skimmed Milk Powder, Sagar tea Coffee whitener
 Fresh Milk
Amul Fresh Milk, Amul Gold Milk, Amul Taaza Double toned Milk, Amul lite
slim and trimmed milk, Amul Fresh Cream, Amul Shakti Toned Milk, Amul
Calci+, Amul butter Milk

 Cheese
Amul Pasteurised Processed Cheese, Amul cheese Spread, Amul Emmental
Cheese, Amul Pizza Mozzarella Cheese, Gouda Cheese

 For Cooking
Amul Sagar Pure Ghee, Cooking Butter, Amul Malai Paneer, Utterly Delicious
Pizza, Mithai Mate, Masti Dahi, Pro – Biotic Dahi,

 Desserts
Amul Ice Creams, Amul Shrikhand, Amul Mithaee Gulab Jamuns, Gulab
Chocolates, Amul Basundi, Amul Yogi Yoghurt
 
 Health Drink
Nutramul, Amul Shakti Health Food Drink
Market Segmentation
 What is Market Segmentation?
Segmentation Of Milk Drinks
 Young

 Children

 Urban Family

 Interest
Target Market
 What is targeting?
Targeting Of Milk Drinks
Define The
Segments

List the
Define the
benefits of the
product Targets

Target
audience
description
 Amul has targeted their milk products to
various segments of the market.
 Products Like Nutramul Energy Drink, Amul
Kool chocolate milk, Amul Kool flavoured
Bottled Milk are targeted for the Kids aged 4-
16 specially school going.
 Products such as Amul Kool Milk shake, Amul
Kool, Amul Kool Café, Kool Koko, Nutramul
Energy Drink, are mainly targeted for the
College going young people.
 Where as products such as Amul Masti Spiced
Buttermilk, Amul Lasee, Amul Kool Thandai
are targeted in specific season.
Market Positioning
 What is Market positioning?
Market Positioning Of Amul Milk
Products
 Amul Milk has positioned it self as a helthy
substitute for the Soft Drink (Carbonated
Drinks).
 Ready to serve Milk Products (Amul Kool)
 Position in the beverages market with the

introduction of milk shake.

 Brings goodness of Coca (Chocolate and

Coffee) all the year around.

 Different packaging is meant to attract

generation Y.
Value

The Taste Of India

 Amul Kool Chocolate
Milk
Nutramul Energy Drink
Amul Kool Millk
Kids Shaake

Women Amul Calci +

Youth Amul Shredded Pizza Cheese * Amul Emmental Ch

Health Conscious Nutramul

Amul Shakti
Thank You
Thank You