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FAVOURITE OF
MARKETERS IN 2010
YOUNG FOREVER!
The youth factor was found to be the common
thread running across all other nine following
trends.
Indian population under 25 years of age is 51%
and under 35 is about 66%.
By 2020, India will have the youngest income
earners of the world. –UIDAI
Consumer is becoming younger.
EXAMPLES
Just Can’t Wait! Dumping The Executives!
• Sonata , the mass watch B.B shunned the imagery
brand from Titan
of being favorite of only
industries went in for a
revamp, late 2010 . The the senior executives,
changes have been done to with
appeal to the youth. a multi media campaign:
• The new tagline , “Wait not just for the office guys
Mat Kar” stems from the .
fact that the youth is an “We are the blackberry
impatient lot and can’t wait boys” went the add
for opportunities to arrive.
featuring few suit clad
men, soon to be joined in
by a bunch of youngsters.
WANT IT & WANT IT NOW!
Patience is no more a virtue.
The key differentiator of the website Facebook
is its instant connectivity.
Marketers have a challenge to cater to the
unlimited wishes and meet their sky-rocketing
expectations at the earliest.
IPL, T20 success: Increasing Appetite For
Instant Results
Smartphone: Ultimate Instant Gratification Tool
EXAMPLES
Soft Release! Endless Goodbye!