• Design means the features or shapes, configuration,
pattern or ornament, applied to any article by the help of industrial process. • Design means the determination of shape, standard and pattern of the product. • Product design is the mother of all operations processes in an organization • The process for manufacture, the planning of production, the process and the quality checks all depend upon the nature of the product. • Design gives the Blue print. • The product designer made a design of the product by the help of paper and pencil and then the activity starts. PRODUCT DESIGN • Product designs are creative in nature. • The design of the product reflects the image of the company. • Design is the conversion of knowledge and requirement into a form, convenient and suitable for use. • Product Design deals with its Form and Function. • Form implies the shape and appearance of the product • Function is related to the working of the product. Product Design As a Strategic activity
REQUIREMENT/ ATTRIBUTES FOR A GOOD DESIGN FUNCTION (meet customer requirement, customer expect gas lighter to be convenient) RELIABILITY ( The reliability of the product , trouble free, reliability depend upon the performance of the product) MAINTAINABILITY (Repair and maintenance are carried out without trouble) PRODUCIBILITY ( Product can be made easily at reasonable cost) SIMPLIFICATION ( Easy to produce , lesser cost, more reliable an din a simple form) QUALITY ( Good product design ensure that the final product quality is up to the mark) MINIMUM COST ( while designing the product the factor of cost is minimized) SAFTEY ( factor of risk must be considered, effective and safe technology) REQUIREMENT/ ATTRIBUTES FOR A GOOD DESIGN PERFORMANCE (How well the product functions) AESTHETIC (Attractiveness of the product) DURABILITY (How long the product lasts in use) SERVICEABILITY ( How easy is the product to maintain, and its services) USER-FRIENDLY ( easy to use and operate and is it ergonomically all right) CUSTOMISABILITY ( How easy the product can be modified, change can be made acc. To the customer, additional features can be made to meet future requirement) ENVIRONMENT-FRIENDLINESS ( How safe is the product for the environment, disposal of the product) Factors to be Considered at Product Design Stage Marketing Aspect Product Characteristics (a) Functional Aspect (b) Operational Aspect (c) Durability and Dependability (d) Aesthetic Aspect Economical Aspect (a) Profit Consideration (b) Standardization, Simplification and Specialization (c) Break- Even Analysis Profitability and Competitiveness Production aspect Factors to be Considered at Product Design Stage Marketing Aspect ( customer need, want, demand, competition,Strategy Making demand can be created by new product usage – TATA’S NANO Product Characteristics (a) Functional Aspect ( Function of the product can be properly defined (example soap,Washing machine) (b) Operational Aspect ( Easy to handle & Operate or how to operate the computer, operator is there) (c) Durability and Reliability (d) Aesthetic Aspect ( Physical appearance of the product, eye catching, important part of the marketing aspect and to attract the consumers) Economical Aspect ( (a) Profit Consideration (b) Standardization, Simplification and Specialization (c) Break- Even Analysis Profitability and Competitiveness Production aspect