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PRODUCT DESIGN

• Design means the features or shapes, configuration,


pattern or ornament, applied to any article by the help of
industrial process.
• Design means the determination of shape, standard and
pattern of the product.
• Product design is the mother of all operations processes
in an organization
• The process for manufacture, the planning of
production, the process and the quality checks all
depend upon the nature of the product.
• Design gives the Blue print.
• The product designer made a design of the product by the
help of paper and pencil and then the activity starts.
PRODUCT DESIGN
• Product designs are creative in nature.
• The design of the product reflects the image of the
company.
• Design is the conversion of knowledge and
requirement into a form, convenient and suitable
for use.
• Product Design deals with its Form and Function.
• Form implies the shape and appearance of the
product
• Function is related to the working of the product.
Product Design As a Strategic activity

Customer Service
 

Product Associated Services

Production

Product Design (Including designing associated services)

Feedback Organizational Strategy


REQUIREMENT/ ATTRIBUTES FOR A GOOD
DESIGN
 FUNCTION (meet customer requirement, customer expect gas lighter to be
convenient)
 RELIABILITY ( The reliability of the product , trouble free, reliability
depend upon the performance of the product)
 MAINTAINABILITY (Repair and maintenance are carried out without
trouble)
 PRODUCIBILITY ( Product can be made easily at reasonable cost)
 SIMPLIFICATION ( Easy to produce , lesser cost, more reliable an din a
simple form)
 QUALITY ( Good product design ensure that the final product quality is up
to the mark)
 MINIMUM COST ( while designing the product the factor of cost is
minimized)
 SAFTEY ( factor of risk must be considered, effective and safe technology)
REQUIREMENT/ ATTRIBUTES FOR A GOOD
DESIGN
 PERFORMANCE (How well the product functions)
 AESTHETIC (Attractiveness of the product)
 DURABILITY (How long the product lasts in use)
 SERVICEABILITY ( How easy is the product to maintain, and its services)
 USER-FRIENDLY ( easy to use and operate and is it ergonomically all right)
 CUSTOMISABILITY ( How easy the product can be modified, change can
be made acc. To the customer, additional features can be made to meet future
requirement)
 ENVIRONMENT-FRIENDLINESS ( How safe is the product for the
environment, disposal of the product)
Factors to be Considered at Product Design
Stage
 Marketing Aspect
 Product Characteristics
(a) Functional Aspect
(b) Operational Aspect
(c) Durability and Dependability
(d) Aesthetic Aspect
 Economical Aspect
(a) Profit Consideration
(b) Standardization, Simplification and Specialization
(c) Break- Even Analysis
 Profitability and Competitiveness
 Production aspect
Factors to be Considered at Product Design
Stage
 Marketing Aspect ( customer need, want, demand, competition,Strategy Making demand can
be created by new product usage – TATA’S NANO
 Product Characteristics
(a) Functional Aspect ( Function of the product can be properly defined (example soap,Washing machine)
(b) Operational Aspect ( Easy to handle & Operate or how to operate the computer, operator is there)
(c) Durability and Reliability
(d) Aesthetic Aspect ( Physical appearance of the product, eye catching, important part of the marketing aspect and to
attract the consumers)
 Economical Aspect (
(a) Profit Consideration
(b) Standardization, Simplification and Specialization
(c) Break- Even Analysis
 Profitability and Competitiveness
 Production aspect

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