Art Of Persuasion

Persuasion is process which enables you to reinforce other’s

attitude, opinion and behaviors
PERSUASION

Persuasion is a skill
that’s essential for success in all relationships,

personal and business alike

Influencing Skills

2300 years ago the Greek philosopher

defined it as:
“Ability to convince others to adopt your ideas, a
good influencer is the one who use logical examples
fluently and confidently”
Managing yourself
Persuasive styles
Skilled persuader focus on four areas:

Credibility
Common grounds
Supporting information
Deep understanding of emotions
 “To be persuasive, we must be
believable.
To be believable, we must be
credible
To be credible, we must be truthful”
Feeling of Importance

If our ancestors had not had a

urge for feeling of
importance….. Our
civilization would have been
impossible….. Without it we
should have been just about
.…like animals
The difference between animal and man
is…..?
Our civilization, our thought, our social
relations…….. That’s y we are social animals
 
“When dealing with people, let us remember that we are not
dealing with creaturesof logic…….. Butcreaturesof
emotions, bristling with prejudices and motivated by pride
and vanity”
 ORDER YOUR THOGHTS LOGICALLY BEFORE YOU
PRESENT YOUR IDEAS

 STUDY THE TECHNIQUES OF PUBLIC SPEAKER

 IMPROVE CREDIBILITY BY BEING WELL

INFORMED
 >Effectiveinfluence stemsfrom two way dialogue
 < notice other people’sbody languagewhen you suggestan
idea
 < be flexiblein your approach and consider theconcernsof
others
 < understand how influencehelpsyou create agreement with
others.
 <review and update your goals regularly.
 <win the respect and trustof your seniors
Secret of dealing with people

There is only way under heaven to get anybody to

do anything. And that is by making the other person
do what they want to do it.
 Effective influencer looks and sound
confident, well-rehearsed and polished.
Be alert to the feelings of others and
adopt what people Say accordingly.
 Dr Sigmund Freud said:
Everything you and I do springs from two
motives the sex urge and to be great
Dr Dewey said:
Deepest urge of human nature is the
desire of feeling importance
Lincoln said:
Everybody likes a complement
 :William James said
“The deepest principle in human nature is
the craving to be appreciated”
People in the world Best
There have been two ppl in histroy who were paid
1million $ per anum were
A( William Chrvsler
B) Charles Schwab

Schwab said:
I consider my ability to arouse enthusiasm among the
men…. I greatest asset I possess and the way to develop
the best that is in a man by appreciation and
encouragement”
Schawab said

“There is nothing else that so kills the ambitions of

the man as criticism from his superiors. I never
criticize anyone . I believe in giving a man incentive to
work so I am anxious to praise but loath to find fault.
If I like anything, I am hearty in my approbation and
lavish in my praise”
Thank You