Name of Institution

Business Plan
LocalSports.co.in
by
Karthick Paulraj, Megha Pant, Ankit Agarwal, Amit Kumar Singh

ABS
 Executive Summary Name of Institution

• The future is Internet and the world is a Global

village.

• LocalSports.com will be a dedicated website

for other than TV sports.

• One of the highest followed events.

• Dedicated to believe that every person has a

sportsmen within him. We’ll bring it out.
 Business Concept & Strategy Name of Institution

- The concept is based on growing awareness

among parents about sports and activities.

- Gap in market.
- First mover Advantage
- Think global, act local
 Name of Institution

 Product of the company

- Upload Videos, Photographs, News etc.

 Company goal is to find out hidden talent

among the masses.

 Business model is similar to Social

Networking websites.
 The Idea Name of Institution

 The idea came as a package full of shock.

 I was practicing my 100m. Needed guidance.
 No information available on the Web.
 How to find ways to know how to move
forward, a difficult task with almost no
information.
 6 years pass by and nothing changed.
 Name of Institution

Management team

• This include:

– CEO (Megha )
– Marketing Executives (Ankit)
– Financial Executives( Karthick)
– Legal Advisor - Hire
– Sportsperson manager- (Amit)
– Other Executives
 The Company Name of Institution

Advisory Board
• MS Dhoni, PT Usha,

• Shalendra Nath Dubey, Wushu Fedration chief

• Mr. Ranjeet Singh, Hospitality and Service

Industry
 The Market Name of Institution

The “market” is the place where you plan to sell your

products

• Target Market: All the RWA’s of Delhi and NCR

• The future is PAN India.

Size of our team is 12 people which will grow to more

than 400 in 3 years.
 The Market Name of Institution

The area in which the company is venturing

is a new area.

No competition at the level.

Demand analysis through consumer survey of

RWA’s
 Market Name of Institution

Customer Segment

• First phase- Upper Middle class, Middle class

• Second phase- Schools, Colleges

• Third Phase- Govt schools

• Fourth Phase- Rural India

Demographic profile:
– 10-25
– Male
– Delhi, NCR
– Service or self owned
– Upto PG
 Market Name of Institution

Barriers to Entry

There is no entry barrier as such. Acceptance of consumers that is children

and there parents is necessary.

There is no high costing as the setup requires very minimum tools to

operate.

No production cost as such as we are not producing something.

Event management cost to be distributed among the RWA’s.

Marketing cost is minimal for now but would increase as the company
expands.
 Market Name of Institution

Competitive Analysis
• The local clubs and activity area are the only threats as of
now.

• The company will try to link itself with the clubs and activity
centers of these areas.

• Indirect competition is from all sports which people watch

with keen interest. There thought process has to change and
should concentrate on children sports if they want to see them
there.

• Our service is at a very initial level and biggies are at the

corporate or institutional level.

• Price war is not possible due to different level of working.

 Financial Statement Name of Institution

Transaction In Out

Incoming Loan 15,00,000

Sales (which were paid for in cash) 15,55,000

Materials (8,49,000)

Labor (1,05,000)

Purchased Capital (15000)

Loan Repayment (25,000)

taxes (20,000)
TOTAL Cash Flow for the Period 20,41,000

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 Financial Statement Name of Institution

Revenues
Net Sales 15,55,000
Rent revenue 0
Interest revenue 0
Total revenue 15,55,000
Expenses (usually sorted by amount)
Cost of goods sold 8,49,000
Selling expenses 1,25,000
Administrative expenses 12,500
Interest expense 25,000
Total expense 10,11,500
Income before taxes 5,43,500
Income taxes 20,000
Net income 5,23,500 14
 Balance sheet Name of Institution

Liabilities Assets
Loan @10% 20,67,000 Furniture (20000-3900) 16,100
Capital 54,87,000 Display, banners, etc. 4, 500
Add Profit 3,08,500 Cash 20,41,000
Less Interest 25,000 57,70,500 Other current assets (WC) 46,000
License 4,00,000
Subscription 2,00,000 Inventory
51,75,900

78,37,500 78,37,500

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 Name of Institution

THANK YOU

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