Lean And

Agile
Gordon Guthrie
hypernumbers
 What?
 Lean startups are a
fusion of:
 Customer
Development
 Lean Production
Cust Dev
 Customer
Dev
‘search for a ‘execution of the
scalable, business model that
repeatable business has been discovered’
Custome
model ’
Custome Custome Company
r r r Buildin
Discove Validat Creatio g
ry ion n

‘Pivot’
 A
Methodology
what price?
what channel?
what problem? we need in order
which to to sell
features? already repeatably
which know
partners?
what margin?
Four Steps To The
Epiphany
•Learnable
methodology
•Buy the book on
Amazon
•
Lean
Prod
Toyota Production
System 

 bring problems to
the attention of
management as
quickly as possible
 Key
Concepts
• Elimination Of Waste
• Kanban
• Andon
• Production Levelling
• 5 Why’s

 Lean
Startups
 Internet
Startups
‘search for a ‘execution of the
scalable, business model that
repeatable business has been discovered’
model’
Continuous
Customer Custome Company
Discovery r Buildin
And Creatio g
Validation n
Coyote Time
Ideas
Learn Build

Data Code

Measure
 Emerging
Business Stack
 Fitting It
Together
Methodology First Working
Stephen Blank/Eric RiesPrototype
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
(MVP)

Objectives Product/Market Fit Learn To Scale Scale

Sean Ellis

Metrics
Dave McClure <- Metrics For Pirates
– AARRR ->
Tasks, Tools And Analytics, Surveys, Heat Maps, Live Chat,
Techniques Usability and dozens of other tools and
Dave McClure techniques

Seed Angel VC
2-4 staff 4-10 staff 10+ staff
 Key Terms
• MVP
 Minimum Viable Product
• Pivot
 a change of business model
without a crisis
• Launch
 when you have a quantum of
utility – you are better that
other options by enough that
 Emerging
Technical Stack
 Technique
• Agile/Scrum/XP etc
 lets only build the right
product
• Continuous deployment
 lets cut the cost of IT
Coyote Time
Ideas
Learn Build
Fast as...

Data Code

Measure
 Trad
Agile/XP/Scrum
Hippo

The World
Our Corp
Owner
User

Dev
Dev
Dev
 Lean Startup
User
User
User Cust Cust

Hypo

The World
Opinions

Our Corp
Dev
Facts

Dev
Dev
 Auld Skool
Dev Unit Tests Integration Testing UAT Production

Usability Testing

Performance Testing
 Continuous
Integation
Dev Unit Tests System Testing UAT Production

Performance TestingUsability Testing

Continuous
Integration
 Continuous
Deployment
Rollbac
k

Dev Production
Release

Automation
‘the potter’s wheel’
Unit Tests
full-cycle devs
(meat-to-metal and back)
System Tests
impedance problems
Performance Testing
no sys admin’s

Usabi lity Testi ng

fin
 Bibliography
 Four Steps To The Epiphany Cust Dev
Stephen Blank


 The Machine That Changed The World

Lean Prod
J P Womack and D Roos


 Innovator’s Dilemma
C M Christensen


 Blue Ocean Strategy

R Mauborgne and W Chan Kim


 Competitive Strategy
Michael Porter


 Invisible Engines
David S Evans, Andrei Hagiu and Richard Schmalensee


 Mythical Man Month

Fred Brookes Jr
