Professional Documents
Culture Documents
|
PROBABILITY SAMPLING &
NON--PROBABILITY
NON
SAMPLING
Darwin Cunanan
Ma. Clara Cruz
|
þ Measuring a small portion of something
and then making a general statement
about the whole thing.
|
|
|
!
£different characteristics)
- The universe or population to be studied
maybe too large or unlimited that it is almost
impossible to reach all of them. Sampling
makes possible this kind of study because in
sampling only a small portion of the population
maybe involved in the study, enabling the
researcher to reach all through this small portion
of the population.
|
|
" |
#
- Research without sampling may be too
costly. Sampling reduces the study
population to a reasonable size that
expenses are greatly reduced.
$ |
..
|
- Research without sampling might be
too time consuming.
|
|
% |
###
- If it takes too long a time to cover the
whole study population, there maybe
inaccuracy. The research must be
finished within a reasonable period of
time so that the data are still true, valid
and reasonable.
|
|
þ *
"#
è. ### ² bias is absent from the sample
£ex. A company is thinking of lowering its price for its
soap bar product. After making a survey in the sales
of their product in a known mall in Makati they
concluded that they will not cut down the price of the
soap bar since there was an increased in sales
compared to last year. Bias is present in this study
since the company based its decision for the sales of a
known mall which have consumers who can afford
high price products. They did not consider the sales of
their products in other area wherein they have middle
class or low class consumers.)
'| ((| )
2.
#
² sample represents the population
£ex. Customers who visited a particular dress shop
are requested to log in their phone numbers so
that they will receive information for discounts
and new arrivals. Management wish to study
customers satisfaction for that shop. By means
of interviewing thru phone they get comments
and reactions of their client. Samples used are
not an exact representative of the population
since it is limited only to those customers who
log in their phone numbers and they did not
consider customers without phone numbers
indicated.
|' || |
è. What is the target population?
- Target population is the aggregation of elements £members
of the population) from which the sample is actually selected.
2. What are the parameters of interest?
- Parameters are summary description of a given variable in a
population.
D. What is the sampling frame?
- Sampling frame is the list of elements from which the sample
is actually drawn. Complete and correct list of population
members only.
4. What is the appropriate sampling method?
- Probability or Non-
Non-Probability sampling method
|' || |
]. What size sample is needed?
There are no fixed rules in determining the size of a sample
needed. There are guidelines that should be observed in
determining the size of a sample.
þ When the population is more or less homogeneous and
only the typical, normal, or average is desired to be
known, a smaller sample is enough. However, if
differences are desired to be known, a larger sample is
needed.
þ When the population is more or less heterogeneous and
only the typical, normal or average is desired to be
known a larger sample is needed. However, if only their
differences are desired to be known, a smaller sample is
sufficient.
|' || |
þ The size of a sample varies inversely as the size of the
population. A larger proportion is required of a smaller
population and a smaller proportion may do for a bigger
population.
þ For a greater accuracy and reliability of results, a greater
sample is desirable.
þ In biological and chemical experiments, the use of few
persons is more desirable to determine the reactions of
humans.
þ When subjects are likely to be destroyed during
experiment, it is more feasible to use non-
non-humans.
|' || |
axample:
A Company would like to make a study in the quality of digital
cameras it manufactured.
è. Target population ² consumers of digital cameras
2. Parameters of interest ² quality of digital cameras £scale of è to
] , ] being the most satisfactory)
D. Sampling frame ² database of stores in which digital cameras
are sold, usually customers gives information about them for
warranty purposes
4. Sampling method ² Probability sampling £Stratified sampling).
]. Size of sample ² it is more on heterogeneous population,
average responses would like to know by the manufacturer, so
large proportion will be needed from the population.
|' |+(,''
|- (. |
è. Determine the size of the target population.
2. Decide on the margin of error. As much as possible
the margin of error should not be higher than ] .
Probably D is an ideal one.
D. Use the formula n = N
è + Ne2 £pagoso , et al. p.46)
n = sample size
N = the size of the population
e = the margin of error
4. Compute the sample proportion by dividing the result
in number D by the population.
|' |+(,''
|- (. |
è. Population is ],D46
2. Margin of error is D
D. Using the formula
n = ___],D46_
è+ ]D46£.0D)2
n = 920
4. Sample proportion £ ) = 920 / ]D46
= è
'
|
þ Starting at that point, take every Kth name on the list until
desired sample size is reached
þ If the end of the list is reached before the desired sample is
reached, go back to the top of the list.
|1|' '+|
þ Advantage : afficiency
axamples:
þ the female moviegoers sitting in the first row of a
movie theatre
þ the first è00 customers to enter a department
store
þ the first three callers in a radio contest
þ use of volunteers
0,/(|* |
2. JUDGaMaNT SAMPLING
þ sample is taken based on certain judgements
about the overall population.