Fly ash bricks

business plan

by
Rupesh kancharlawar
AUR,JAIPUR
MISSION:
To provide and promote business and
services that strengthen the brick
manufacturing sector for the ultimate benefit
of its customers and society."
VISION:
To be in the forefront of creating awareness
about environment, & to be the largest player
in the field of fly-ash brick production.
ra Pradesh
Anantapur
(INDIA) PLANT LOCATION
‡ Andh
 OVERVIEW
Generally bricks creates environmental pollution.
‡ The bricks which currently most us aware is
made up of the soil of specific quality, but due to
which earth erosion takes place and we waste
natural resources.
‡ Approximately 10,000 hectares of top soil is
being lost every year for brick manufacturing and
road construction.
‡ If we continue in this format, very soon, we will
not have sufficient soil to produce our minimum
required food.
This job is too laborious and involves cost.
‡ Natural seasons affect the quality and cost.
‡ Demand consumption and increasing cost We
come up with FLY ASH BRICKS.
‡ This bricks help to reduce the pollution.
‡ The main raw material is fly ash which is
available in abundant quantity and free of
cost at the thermal power station.
‡ Disposal of fly ash is headache.
‡ It is highly polluting material
SCOPE OF PROJECT
‡ Nearly 73% of India¶s total installed power
generation capacity is thermal, of which
coal-based generation is 90% ± the remaining
comprising diesel, wind, gas, and steam.
‡ The 85 utility thermal power stations,
besides the several captive power plants, use
bituminous and sub- bituminous coal and
produce large quantities of fly ash.
‡ High ash content (30%±50%) contributes to
these
large volumes of fly ash.
PROBLEMS OF FLY ASH
‡ It is a very difficult material to handle in
dry state because it is very fine and
readily airborne even in mild wind.
‡ It disturbs the ecology of the region,
being a source of
soil air and water pollution.
‡ Long inhalation of fly ash causes silicosis,
fibrosis of
lungs, bronchitis, pneumonitis etc.
. Flying fine particles of ash create great
nuisance for people living near power
stations, corrode structural surfaces, and
affect horticulture.
‡ Eventual settlement of fly ash particles
over many hectares of land in the vicinity of
power station brings about perceptible
degeneration in soil characteristics.
NEED FORUTILIZING/ DISPOSING
FLY ASH
‡ With the rapid rise in thermal
generation, environmental pollution as a
result of massive fly ash generation, poses
a new problem.
‡ Fly ash is reported to cause ailments like
allergic
bronchitis, silicosis, and asthma.
CURRENT FLYASH
DISPOSAL
PRACTICES
ANDEFFECTS
‡ At thermal power plants,
fly ash is currently
collected / disposed off by
using wet or dry systems. In
cases, where fly ash
collection systems are not
very efficient, a portion of it
PRODUCTDESCRIPT
ION:
FLY ASH BLOCKS
Features:
‡ Size of blocks is
290x185x125mm
‡ Faster construction
‡ Less mortar
consumption
‡ Most suitable for
ASHCOLLECTION
Ash can be collected in
following categories:
‡DRYFLYASH:
Dry ash is collected
from different rows of
electrostatic
precipitators. It is
available in two
different grades of
fineness in silos for use
PRODUCTION PLAN
‡ First year operation-30% of Capacity
(27,00,000 units)
‡ Production in batches
± One batch of 1000 bricks.
± Total 2700 batches yearly.
‡ Second year operation- 50% of capacity
RESOURCESMANPOWER
‡ Managerial
8
‡ Skilled
32
‡ Unskilled
12
RAW MATERIAL
(Tone per 1000 bricks)
‡ Fly ash
2.5
‡ Sand
0.4
‡ Lime
0.35
‡ Chemical accelerator
0.01
NUFACTURING PROCESS
‡ The process involves wet mixing of fly ash,
sand, lime
and an accelerating agent.
‡ The mixture is shaped into the standard size of
bricks in a
hydraulic press to pressures varying between 100
to 200
kg/cm², as against below 50 kg/cm2 for
conventional
bricks.

‡ The moulded bricks are dried in two stages,

i.e.,
atmospheric drying for a period of 24 hrs.,
followed by
curing with steam in a steam chamber.

‡ Depending upon the temperature of steam

available the
curing time is scheduled as 6 hrs. between 95 to
105oc
TECHNOLOGY
‡ Technology for the project may be
obtained from either the Central Fuel
Research Institute, APSEB's Consulting Cell
Or from the equipment suppliers.
‡ Technology agreements would
preferably be entered into that guarantee
the performance of the equipment, with
equipment suppliers.
DEMANDANDSUPPLY
‡ Currently the demand for bricks is very
high than
the supply.
‡ D & S gap is 250 billion bricks per annum
‡ Raw material used for regular red bricks
is
limited.
‡ Strategic step:
+ Introducing Fly Ash Bricks to reduce
demand
and supply gap.
+ Subsidies and orders from govt
COMPETITIVESTRATEGIES
‡ Colouring the bricks red
‡ Uniform in size, shape
‡ High strength
‡ Light in weight
‡ Good resistance to salinity and termite
‡ Water absorption is less
PROMOTIONAL STRATEGIES
- Discounts on large buying
- Aggressive Selling
- Trade promotion

- Publicity
- Large volume of institutional sales
EXISTING MARKET SCENARIO
‡ Market is dominated by red bricks.
‡ Current estimates show the gap between
demand and supply of bricks to be of the
order of 250 billion bricks per annum.
‡ It is new product to the market.
‡ This project helps to reduce
environment pollution.
EXISTING MARKET SCENARIO
‡ Use of this bricks results in savings in
construction
cost by 25%.
‡ These bricks are already getting popular
with reputed
Govt. agencies and builders.
‡ This unit too requires a No Objection
certificate from
the AP Pollution Control Board
SALES TARGET
‡ We are going to sale 27,00,000 units of
bricks first
year.
‡ In second year the sales target will be
45,00,000 units
of bricks
EXISTING USERS
‡ Gujarat Electricity Board
‡ Ahmedabad Urban Development
Authority
‡ Ahmedabad Municipal Corporation etc
STP STRATEGY
‡ Segmentation
± Based on the geographic
‡ As our plant will be located in AP area,
firstly going to
capture this area.
± Based on the Demographic
‡ Name of Company:
± µFastec Industrial¶
‡ Product Brand Name:
± Flytec Bricks
STP STRATEGY
‡ Targeting
± Builders
± Consultants
± Architects
± Govt.

‡ Positioning
± Positioned as Environmental Clearance
Sources of funds
USES OF FUND (INVESTMENT)
INCOME STATEMENT
Gross (363377 1121038
Profit/Loss

Less- Tax @ - 336311.4

30%

Net Profit Nil 784726.6

Working note:
Salary to manager -20,000
Wages to skilled worker -10,000
Wages to unskilled worker-6,000
FINANCIAL RATIOS
‡ ROI 7.8% ( for 2nd year)
‡ Profit Margin
Nil (1st year), 12.45%(2nd year)
For 2nd year
Total sales (2 year)=6300000

Total variable cost=2588962

Total fixed cost=2590000
‡ BEP (in sales value)=4397283.5
‡ MOS=1902716.4
CONCLUSION
‡ FASTEC with its dedicated
efforts is trying to emerge as an
organization, which can empower
its fellowmen to eliminate
environmental pollutants.
FASTEC in the long run will try its
best to generate an environment-
a pollution free environment.