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Founded in 1920 by Arthur Perdue and Pearl Perdue Started by selling eggs and later diversified itself into selling layer and broiler chickens By 2003 its annual sales reached $2.7 billion CEO is Jim Perdue

Unpredictable demand
Emergence of a new attractive product(90s Furby craze) Fickle attitude of consumers( tastes change overnight especially with toys, consumer electronics and apparel)

Longer travel distance leads to elongated supply chains Proper logistics management is required for the fresh delivery of the turkeys

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Supply Chain Management by Kinaxis Manugistics Forecasting Software by Manugistics Global Positioning System E-mails, Telephones and Video conferencing

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Management of network of interconnected business involved in ultimate provision of product and service packages required by end customer Link between companies business processes and its suppliers, customers and business partners Goal of SCM: To create a fast efficient and low cost network of business relationships To get a companies products from concept to market

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Perdue Farms used Kinaxis supply chain tools Problems solved by using Kinaxis RapidResponse
Outsourcing Short product life cycle Fickle demand Mass customization

Provides
Planning Monitor Performance Respond to disruptions

Strengths of RapidResponse:
Visibility Speed Collaboration

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Used for Resource Planning and Supply chain Management Unpredictable demand forecasting Used extensively during holiday season to meet demands

Uses statistical modeling to create the baseline demand forecast Provides ease of incorporating promotional and external event impacts into the final forecast and new product modeling capabilities thereby forecasting the future customer demand

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All Perdue Farm delivery trucks are equipped with GPS QUALCOMMs OmniTRACS mobile communications system Allows dispatchers to keep tab on delivery trucks On event of a truck breakdown a replacement is immediately sent

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Instant access to drivers and on-the-road equipments Reduces office staffing needs and time saving Communication with driver is at fingers touch Advance warning if the delivery gets delayed

Need for early sourcing decisions which leads to high demand uncertainty Vast gap between retailers system and POS(Point of Sale) data Window to respond to fluctuations is low

Many people receive gift cards for the holidays to be redeemed later Only 20% of all gift cards redeemed within the week after Christmas Months of January and February see significant sales due to 80% of people redeeming their gift cards Huge financial girth with multi billion dollar gains each year

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Supply chain is analogous to a virtual team A virtual team also known as a geographically dispersed team (GDT) is a group of individuals who work across time, space, and organizational boundaries The given media of communication(E-mails, Telephones and Video Conferencing) aid in efficiently managing such kind of teams

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www.perdue.com/ www.kinaxis.com/ www.kinaxis.com/downloads/pdf/RapidResponse-Brochure.pdf http://en.wikipedia.org/wiki/Perdue_Farms http://it.toolbox.com/wiki/index.php/Manugistics www.m2mpremier.com/UploadFiles/QualcommCSPerdue.pdf http://latam.qualcomm.com/products_services/consumer_electronic s/security/products/omnitracs.html