Web 2.

0 & Search Engines

Search Engine Strategies 2008
<div id="hcard-Ambles-Kwok" class="vcard"> <span class="fn">Ambles Kwok</span>

Ambles Kwok Inc

<span class="title">Sr. Engineering Manager</span>

Senior Engineering Manager

Yahoo! Canada <div class="org">Yahoo! Canada</div></div>

YAHOO! CONFIDENTIAL

What I am (and am not) about to tell you?

SEO: The Goal Web 2.0 & Semantic Web SEO + Semantic Web = SEO 2.0 Yahoo! Semantic Web Strategy in Search

Optimize your AJAX/Flash/UGC pages Cover details all Microformats Comparing eRDF, RDF, and RDFa Create your first SearchMonkey

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SEO: The Basics

Picture by Flickr user lynac Picture by Flickr user mari781008

SEO
Drive Traffic Lots of Traffic How?
Be found Drive Click Thru

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Web 2.0 (definition by tag cloud)

Tag Cloud by Markus Angermeier

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Semantic Web (definition by example)

<b> vs. <em>

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Content vs. Contextual Data Paris Hilton Hilton (in) Paris

<div id="hcard-Paris-Hilton" class="vcard"> <span class="fn">Paris Hilton</span> </div>

<div id="" class=hcard"> <div class="org">Hilton</div> <div class="adr> <span class="locality">Paris</span> </div> </div>

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Semantic Web Before you know it!

rel=nofollow
<a href=http://myblog.com/ rel=nofollow>myblog</a>

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Live Semantic Web Example: SES 2008 on Upcoming

hCard

hReview
<div class="hreview"> <span class="reviewer vcard">Reviewer: <span class="fn url> <a href=http://upcoming.yahoo.com/user/159507/>Ambles</a> </span> <abbr class="dtreviewed" title="20080623T2300-0400>June 13, 2008</abbr></span> <div class="description>Looking forward!</div> </div>

rel-tag
<a href="http://upcoming.yahoo.com/tag/seo/" rel="tag">seo</a> <a href="http://upcoming.yahoo.com/tag/sem/" rel="tag">sem</a> <a href="http://upcoming.yahoo.com/tag/online/" rel="tag">online</a> -8YAHOO! CONFIDENTIAL

Yahoos SearchMonkey

Web 2.0 + Yahoo! = SearchMonkey + POSH = SEO 2.0 Supported HTML Annotations: microformats, eRDF, & RDFa Supported Microformats: hCard, hEvent, hReview, hAtom, XFN 1.1 Leverage semantic web to enable blended search
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SearchMonkey Live Example

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SearchMonkey Example

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A Few SearchMonkey Examples

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Semantics Web & SEO?

What does it mean to me?

How does Semantics Web affect my Search Engine Strategy?

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Imagine
You perform a search for a persons name and see their family tree, business acquaintances, friends and significant others, along with the ability to download their vCard (possibly to your handheld) You search for a keyword such as Ford mustang and receive a list of sites, photos, and documents that people have decided to relate to the word Ford mustang through tagging on their website. You search for a product and receive a list of reviews related to that product which people all over the net have posted on their website. You search for a specific date and receive a list of categorized events occurring on that date that people have posted on their website.
Source: http://blog.usweb.com/archives/how-microformats-affect-search-engine-optimization-seo/
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Semantic Web Search & Conclusion

Context is King! Keywords, URL, & links are SEO 1.0 Structured pages are SEO 2.0 Semantic Web is NOW! Adopt it NOW! Semantic Web + Search Engine Think outside the browser Define your own heatmap

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Appendix: Resources
Contact: ambles@yahoo-inc.com Semweb/SW: http://www.w3.org/2001/sw/ SearchMonkey: http://developer.yahoo.com/searchmonkey/ Microformats: http://microformats.org/

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Facts

Yahoo SearchMonkey supports microformats, eRDF, and RDFa Microsoft Outlook supports hCalendar Google Maps supports hCard Alexa (AWSP) supports hCard Search
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Web 2.0 Definition

Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet a more mature, distinctive medium characterized by user participation, openness, and network effects.
Source: OReilly Radar Web 2.0 Principles and Best Practices
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Web 2.0 (definition by tag cloud)

Tag Cloud by Markus Angermeier

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Mircoformats (f)

A schema to provide contextualization New buzzword after XML

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