LAUNCHING OF A NEW PRODUCT

A Presentation by : MMS- 1ST YEAR STUDENTS

      

Parvati Sharma Amruta Samel Preeti Singh Deepika Shetty Vikas Shembade Vaibhav Tarde Piyush Pandey

Guided By: Ms.Vaishali

WATER WORLD
third of our planet is covered by water. 97.5% of the water is saltwater. The majority of freshwater is beyond our reach, locked into polar snow and ice.  Chemical Formula for Water is H2O.
Two

WATER TO DRINK
of the human body is made up of water. At just 2% dehydration your performance decreases by around 20%. We should drink at least 1 litres of water a day.
66%

INTRODUCTION TO OUR PRODUCT

Why Water?
 Water

is very essential part of our life and it is required everyday for our survival. It is rightly said as Water is Life. make the use of water in our daily chores like drinking, washing, cleaning and other purposes and also for industrial use etc. availability of drinking water is very scarce in nature. product is

 We

 The Our

NEER PURIFIED DRINKING WATER

IDEA GENERATION


Considering industrial areas like MIDC and surrounding as the territory where the need for purified water was the highest felt need by many people. Workers, labours(which include people below poverty line) as well as travelers or train commuters felt that there is no facility available for pure drinking water in the nearby areas or highways.

The Cost of Drinking Water available in the Industrial Areas / Business Parks or Zones is very costlier which many employees do not prefer.
 

Packaged drinking water which comes in Hard Plastic Bottles has a big problem of disposing. Areas nearby MIDC where people below poverty line live are filled with dumps and garbage of this hard plastic bottles which is a concern to the environment.

IDEA GENERATIONu GENERATIONu



Though means are available for better transportation on highways and channels of distribution are available as Thane Belapur is a Industrial Zone and is ever progressing on a very fast pace, basic means of life SAFE DRINKING WATER still remains a dream for Common Man and there was a need felt for a separate pipeline for this.

IDEA SCREENING


The idea is to make available Safe, Purified Drinking Water to the Common Man. We will be producing and supplying Purified Drinking Water in Plastic Pouches instead of Hard Plastic as they are easy to carry, use and disposable.We will also be helping environment in this way. The target market for the product is Common Man. So we have decided to keep the production and manufacturing cost at the minimal level so that the Final Product Cost Less and is economical and affordable by each and every person irrespective whether he is rich or poor. Available Transportation means will be used efficiently to supply and distribute the product.This means a wide network can be covered for distribution and supply of the product. We will not be focusing on the Separate Water Pipeline demand as it involves huge investments, higher mananufacuring and production cost which will only add to the final products price which is not our idea and aim.

CONCEPT DEVELOPMENT
Market SurveyGood Quality Neer Purified Water Bisleri Aquafina RO Purified Water Oxyrich

Expensive Aquaguard Filtered Water Apurva Packaged Drinking Water Ganga Mineral Water BMC Water Boiled Water Tap Water

Economical

Average Quality

CONCEPT TESTING
AREAS: MIDC Turbhe MIDC Taloja MIDC Ambernath MIDC Thane MIDC Rabale MIDC Andheri etc.
80%

of Site Workers and Labours have agreed to our concept.

MARKETING STRATEGY DEVELOPMENT

Target

market Workers, Labours. Product positioning-RO and Ozonised drinking water. Price distributionPRICE (IN RS) 2 4 6 8 QUANTITY 250 ml 500 ml 750 ml 1 litre

BUSINESS ANALYSIS
ESTIMATING TOTAL SALES This concept can help to move us to the next development stage. With new information it will undergo revision and expansion. High rate of repeat purchasing means Customer are satisfied and sales are likely to stay high even after all first time purchases take place. ESTIMATING COST AND PROFITS Cost are estimated by research and development/finance department. Change in Technology/ Process also decides about the cost of the product.

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT
react to different size, weight and are hygienic conscious. So considering all the facts, our product has gone through RO process.  It also bears the ISO certificate which certifies that NEER is purified and safe to consume.
Consumer

These pouches contains water treated through various treatment stages that comprises of sand filter, carbon filter, reverse osmosis and ozonation. INGREDIENTS-Treated water Net content and M.R.P are as follows :PRICE (RS) 2 4 6 8 QUANTITY 250ml 500ml 750ml 1Litre

Processed and Packed byD.A.V Production and distributors Delight street ,plot no-16 MIDC Area,Ghansoli.

TARGET CUSTOMERS
 Workers, Labourers

Commuters Office Goers Students People on Poverty or below Poverty Line

Train

COMMERCIALIZATION
(TIMING) -PARALLEL ENTRYMarket entry time is critical. so we have decided to select parallel entry . Parallel entry means to enter into the market with competitors entry so that more attention can be paid by market. To keep more stocks to distributors.
Where When

(geographic strategy) : MIDC stalls, pan beedi shops, dhabas, stations, trains etc. whom ( target-market prospects) : Workers, labours, below poverty line. market strategy) : Banners in tapris, posters in train, railway platform, bus-stop, local newspaper, festivals, school and college exhibitions.

To

How(introductory

FACTORS INFLUENCING THE ADOPTION PROCESS

Factors areCustomers readiness to try new products. Effect of personal influence. Differing rates of adoption of prices. Change in Government Policies.

TREATMENT OF NEER WATER THROUGH REVERSE OSMOSIS(RO) PROCESS

Reverse osmosis(RO) is a filtration method that removes many types of large molecules and ions from solutions by applying pressure to the solution.

PRICING STRATEGY
For 250 ml pouch Ratio : Fixed Cost:Variable Cost - 3:2 Production cost - 50paise To distributors Rs. 1.50 To customers Rs. 2.00 Profit earned- Re.1.00 Total sales-1,20,000 pouches(estimated per month) Total litres-30,000 litres

For 500 ml pouch Total sales-40,000 pouches(estimated per month) Total litres-20,000 litres For 750 ml pouch Total sales-30,000 pouches(estimated per month) Total litres-22,500 litres For 1000 ml pouch Total sales- 10,000pouches(estimated per month) Total litres-10,000 litres

CONCLUSION
Neer is safe, purest form of Water which can be purchased without any second thoughts and can be bought by Schools, Colleges, Office goers and Poor People as its for one and all.  Its easy and convenient to carry.  Its affordable by all sections of society.  An Individual can purchase the pouch according to his need in the range of 250 ml 1 ltr.  Its environmentally friendly as compared to hard plastic bottles.


THANK YOU!!!