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Bikes in India

By:Himanshu Saxena Chandan Kumar Singh Amritesh Singh Mahesh Dontul Sashikanth Yenika Anurag Rana Piyush Bhandari Yudhvir Singh Nirvan Rustagi Gaurav Tripathi

Contents
Introduction Hero Honda Bajaj Auto TVS Motors Honda Motors Yamaha Motors Royal Enfield
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Bikomania

Origin of Bikes

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Gottleib Daimler - First gas engine motorcycle - 1885

Origin of Bikes
The first bike ever was inspired from a horse carriage and was called Indian built by the Indian Motorcycle company in America. Birth of the motorcycle industry in India in 1955 for the Indian army. The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.


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Bikes And Its Needs

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Bikes And Its Needs

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Bikes And Its Needs

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Bikes And Its Needs

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Motorcycle Distribution Across Globe

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Distribution Across Asia

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Production : Top 10 Countries

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Sales trends in India


Second largest market in the world 5 times the size of Indian passenger car market

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Factor Influencing Indian Market


Infrastructure development, especially in rural areas Increase in disposable income Innovation- development and introduction of new products, new technology, etc. Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.) 08/08/11 14 Current low penetration rate

Major Players

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Market share

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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Hero Honda Desh ki dhadkan


Hero Honda
People
Brijmohan Munjal Chairman Pawan Munjal CEO @ MD

Products
Bikes

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Hero Honda first to introduce Bikes in India


Huge Population( 1billion in 1980s) 35% of the population were Improvised. Growth in per capita income in last decade. Growing infrastructure. THE LISCENCE RAJ customers in India for Bajaj Chetak were made to wait for 10 years 08/08/11 Ideal environment for two wheeled 19

Hero Honda
Basic Details
Head quarters in Dharuhera,Haryana Revenue $ 2.8 bln Website: www.herohonda.com. M.D. and CEO Pawan Munjal Chairperson Brijmohan Munjal

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Milestone and Activities


1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed 1984 Hero Honda Motor Ltd. Incorporated 2000 Splendor declared 'World No. 1' - largest selling single two-wheeler model. HHML is known for its innovative & Aggressive Marketing. The advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings. HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda. Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.

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Products time lines.


1985 1989 1991 1994 1997 1999 2001 2002 2003 2004 2005 2007 2008 2009 2010

CD 100 rolled out Sleek introduced Fu e l e co n o m i b i s c ke CD 100SS introduced Splendor introduced street introduced C B Z ( Po w e r & S tyl ) e CBZ introduced Passion and joy introduced Dawn and Ambition introduced CD Dawn, Splendor+, Passion plus, Karizma Ambition 135 and CBZ* Super Splendor, CD Deluxe, Glamour, Achiver. d x ke First scooter model Pleasure introduced. W i e m i o f b i s - Hunk, CD Deluxe, Passion Plus, Splendor NXG - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour - Karizma ZMR - splendor pro, Hunk.

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Bikes of Hero Honda


Sl.no 1 2 3 Brand name Splendor Splendor+ Super splendor Category 100 cc 100 cc 125 cc 100 cc 100 cc 100 cc 160 cc 160 cc 150 cc 225 cc 225 cc Price(INR) Brand 39,000 Splendor 42,350 48,600 43,600 46,500 42,000 58,300 63,000 61,800 75,700 95,000 Passion CBZ Hunk Karizma 23

5 Splendor Nxg 6 Passion Pro 7 Passion+ 8 CBZ 9 CBZ Xtreme 10 Hunk 11 Karizma 12 Karizma ZMR 08/08/11

Splendor

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Splendor Fill it shut it forget it


Launched in 1994 Variants:Go

Splendor Splendor+ Generation nayi bharosa wahi Super Splendor. Splendor NXG Splendor Pro

Made to cater for the need of the customer for fuel efficiency. Target customers

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People who go for job and want fuel efficiency Comfortable driving experience People who want less maintenance Decent looks and styling during that Point of time

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Hero Honda Passion

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Hero Honda Passion Born in a studio


Go

Launched in 2001 Operates in: 100 cc. Fuel economy( a bit more stylish than Splendor)

It got introduced as a bridge model between CBZ and Splendor . Target customers
Those who wanted a mix of Style and Fuel efficiency.

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Hero Honda CBZ

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CBZ Fully loaded


Go

Launched in 1999 Operates in: 160cc. CBZ Xtreme

Made to cater for the need of the customer for Power & Style.
An attempt to break Hero Hondas image of only fuel economic bikes.

Target customers
Young guys who want to test the rush of their adrenaline. Liked by the segment who wanted to enjoy through Biking. 08/08/11 29

Karizma Jet set go

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Karizma Jet Set Go


Go

Launched in 2003 Operates in: 225cc. Design and Style Category

Made to accelerate your heart beat, it is the racer its cool and it is always ahead. Target customers
All those who want a stylish bike more of a status symbol rather than utility The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.

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Hero Honda Hunk

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Hunk Every body follows the Hunk


Go

Launched in 2007 Operates in: 150 cc Stylish category

Made at par with CBZ but its features are loaded towards looks and style a. Target customers
Young population All those who want a stylish bike. A bike that is different from others.

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Hero Honda in news

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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Buland
Bajaj

bharat ki buland tasveer Humara.. Bajaj


Go

People
Founder Jamnalal Bajaj (1884-1942). Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of Rajaya Sabha.

Companies
Bajaj Group Bajaj Tempo. Bajaj Auto

Products
Auto rickshaw Bikes, scooters Midget(Mid sized trucks)
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Bajaj Auto
Basic Details
Head quarters in Pune Products Bikes, Auto rickshaw, scooter Revenue Rs 16,975 crs Net income Rs 3340 crs Employees 10,250 Parent Bajaj Group Website: www. bajajauto.com . Managing Director Rajeev Bajaj. Chairperson Rahul Bajaj. 08/08/11 37

Products time lines.


1971 - three-wheeler goods carrier 1972 -Bajaj Chetak Ad 1976 -Bajaj Super ve nt 1977 -Bajaj Priya of S co o te r a g e 1977 - Rear engineAutorickshaw DT SI 1981 -Bajaj M-50 1991 -Kawasaki Bajaj 4S Champion 1993 -Bajaj Stride 1994 -Bajaj Classic 1995 -Bajaj Super Excel B i l u n ch e d ke a 1997 -Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 -Kawasaki Bajaj Caliber;Bajaj Legend, India's first four-stroke scooter,Bajaj Spirit 2000 -Bajaj Saffire 2001 -Eliminator,Bajaj Pulsar 2003 -Caliber115,Bajaj Wind125,Bajaj PulsarBajaj Endura FX 2004 -Bajaj CT 100, New Bajaj Chetak 4-stroke withWonder Gear,Bajaj Discover DTS-i i B ke a g e 2005 -Bajaj Wave,Bajaj Avenger,Bajaj Discover 2006 -Bajaj Platina 2007 -Bajaj Pulsar-200(Oil Cooled),Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi (Fuel Injection),XCD 125 DTS-Si 2008 -Bajaj Discover135 DTS-i - sport (Upgrade of existing 135cc model) 2009 -Bajaj Pulsar 135(December 9)(January)Bajaj XCD135cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV,Bajaj Pulsar 220 DTS-I,Bajaj Discover 100 DTS-Si,Kawasaki Ninja 250R

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Bikes of Bajaj
Sl.no 1 2 3 4 5 6 7 8 9 10 Brand name Pulsar Pulsar Pulsar Pulsar Avenger Discover Discover Discover Platina Platina Category 135 150 180 220 220 100 125 150 100 125 Price(IN The Brands R) 53,000 Pulsar 57,300 66,000 82,500 77,010 Avenger 40,000 45,500 50,000 32,100 35,377

Discover

Platina
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The DTSI technology


Digital twin spark Ignition
DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.

The major benefits of this technology were : a) The fuel efficiency got drastically improved b) The power weight ratio improved
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1 3 5 cc

1 8 0 cc

Pulsar

1 5 0 cc

2 2 0 cc

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Pulsar Definitely Male


Go

Launched in 2001 Operates in: 135 cc,150 cc,180 cc,220 cc. Pulsar is leader in 150 cc category with 43% market share.

Made to cater for the need of the customer for power.


Its a boy Digital biking Inspiring confidence Distinctly ahead Fastest Indian Pulsar stunt mania promotion

Target customers
Youth who want to show stunts The campaigns discussed above are trying to create a want among youth to flaunt.
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Discover
1 0 0 cc 1 2 5 cc

1 5 0 cc

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Discover 100 km/litres bike


Go

Launched in 2004 Operates in: 125cc,150 cc. Claims to give a mileage of 101 km/hour.

Made to cater for the need of the customer for mileage.


Bajaj Discover par 1 litre -100 km.

Target customers
People who go for job and want fuel efficiency People who want to travel and explore

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Platina

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Platina Jhalak Dikhlaja


Go

Launched in 2006 Operates in: 100 cc,125 cc.

Made to cater to the masses who were using bicycles to switch over to Bikes.
Jhalak Dikhlaja campaign to influence the masses. Lower prices below 32000.

Target customers
Lower middle class preferring mileage. Was hit in Villages and rural regions

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Avenger

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Avenger Feels Like God


Go

Launched in 2007 Operates in: 220 cc. Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.

Made to cater for the need of the customer for long distance driving & looking grand.
I forgive them all .it feels like God.

Target customers
Bike lovers ,long distance users. People with nicely built personality.

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Bajaj in news
The 'bigger and sportier' brands, Discover and Pulsar now account for ~66% of Bajaj Auto's two-wheeler volumes, with Pulsar recording average volumes of 75,000 per month and Discover averaging 135,000 units per month. The company plans to launch Boxer 150cc in the domestic market in August 2011, targeting the rural market. The product is likely to be priced at ~INR40,000. The success of Boxer 150cc would be critical for Bajaj Auto to penetrate rural markets and could be a key growth driver. Bajaj Auto is reportedly working on a plan to launch a new 250cc variant of their Pulsar 08/08/11 49 brand later this year.

Bajaj in news

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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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TVS

Group

Base in Chennai and Madurai . The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India. TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar. Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style

Notable companies in the group are :-

TVS Motors ZF Electronics TVS (India) Sundram Fasteners TVS Infotech (TVSi).

S u n d a ra m F in a n ce W h e e ls In d ia A x le s In d ia B ra k e In d ia

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TVS Motors
TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the world's top ten. It employ over 40,000 people with an estimated 15 million customers. Its revenue is Rs. 1392.96 crore. It manufactures motorcycles, scooters, mopeds and auto rickshaws. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan. Launch of 7 products on the same day seen as a first in automotive history. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.

Key People :-

v Venu Srinivasan, Chairman v K N Radhakrishnan, President & CEO v


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Products TVS
Name Star sport Centra Star city Jive Victor Flame Fiero ApacheRTR 180 cc 100 cc 100 cc 100 cc 110 cc 125 cc 125 cc 150 cc 180 cc Price(INR) 38,590 41,187 47,555 50,800 47,990 57,200 48,000 87,900

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APACHE

TVS

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Its now or

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APACHE (Racing DNA unleashed)


Launched in 2006 Variants

Go

Apache 150,Apache RTR 160&180 cc

Design and styling.


Bike is primarily designed with a racing approach , muscular design theme, Due to the elongated tank design and the lower height, the centre of gravity is closer to the ground.

The target customers are again the young people 08/08/11 Bike of the year award 2007 58

RTR Technology

Racing Throttle Response : When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle Overtaking After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing. Coming out of a corner While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power. Driving pleasure Throttle response plays a major role in driving pleasure, as this 08/08/11 gives the driver more control over the vehicle's acceleration.59

TVS Star City

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Dumdar Shandar Superstar

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TVS Star city (Dumdar Shandar Super star)

Go

Launched in: 2004 Variants: New 110cc Variant replaces old 100cc variant. Brand Elements
Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl.

Facts :
First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India.

Promotion:
Economy Class bike ,It embodies the ease and style of an executive segment motorbike and targets young working professionals.

Tagline: Dumdar Shandar Superstar. Brand Ambassador :


achievement a symbol of

08/08/11 MS Dhoni, image of being strong, reliable and

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TVS VICTOR

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hour

More smiles per


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TVS VICTOR

Launched in: 2001 Variants


Victor GX, Victor GLX , Victor Edge.

USP :
CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.

colours :
Blue , Red , Black , Silver

Competitors :
Splendor , Passion , Discover

Price : Rs.48,600 Target Audience:


Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.

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Tagline: More smiles per hour Brand Ambassador : Was endorsed by Sachin Tendulkar.

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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Honda Motorcycles and Scooters India Ltd.

Honda
Founder - Soichiro Honda Headquarter Tokyo, Japan In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948. Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.
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HMSI
Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan. Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited. Headquarters of the company are located in Gurgaon in Haryana.
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Product Line
S. No. Model 1 2 3 4 CB Twister CBF Stunner CB Shine CB Unicorn Description 110 cc 125 cc 125 cc 150 cc Price(INR) Rs. 48,863 Rs. 59,214 Rs. 57,143 Rs. 67,787

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CB Unicorn Be a wing rider !


T V C : U n i rn co E n g i e D i l ce m e n t: n sp a 1 5 0 cc Pri : R s. 6 7 , 7 8 7 ce

E xce l e n t Po w e r l G re a t S tyl n g i G o o d M i e a g e l I d i s fi m o n o sh o ck a b so rb e rs b i n a rst ke

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CB Twister Wake up to a dream


T V C : Tw i r ste E n g i e D i l ce m e n t: n sp a 1 1 0 cc Pri : R s. 4 8 , 8 6 3 ce

E xce l e n t M i e a g e l l S tyl sh i A ffo rd a b l e

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CBF Stunner Absolute sensation


TV C : E n g i e D i l ce m e n t: n sp a 1 2 5 cc Pri : 5 9 , 2 1 4 ce

E xce l e n t g ra p h i l cs S p o rty Lo o ks W i e r Tu b e l ss tyre s d e Po w e rfu lye t e co n o m i le n g i e ca n


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CB Shine Winners choice


TV C : Shi e n E n g i e D i l ce m e n t: n sp a 1 2 5 cc Pri : R s. 5 7 , 1 4 3 ce B a l n ce o f p i a cku p a n d m i e a g e l O p ti a x e n g i e m n Li h tw e i h t g g a d va n ce d d i m o n d fra m e fo r exce l e n t a l ri e co m fo rt & sta b i i d l ty Pu n ctu re re si n t tu ff u p sta tu b e s
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HMSI in News
HMSI has a market share of about 13-14 per cent in the countrys two-wheeler market. HMSI is set to cross two million twowheeler sales this year, up from 1.6 million it logged last year in India. HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a new plant in Karnataka, up from 2.8 million production capacity across two manufacturing bases in the country. 73 08/08/11

Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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YAMAHAYes
Yamaha
Firstly established in the world in 1960 Entered India in 1982 First model was (RD 350) Launched another spectacular model RX 100 in 1985 Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India. Firstly manufactured 2-stroke motorcycles.

Vision Statement
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".

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INDIA YAMAHA MOTOR


Yamaha made its initial foray into India in 1982. Entered into a 50:50 joint-venture with the Escorts Group in 1996. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a jointinvestor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". With a strong workforce of more than 2,000 08/08/11 employees, IYM is highly customer-driven 76

PRODUCT LINEUP
Name cc
100 350 153 153 153 149.8 1679 1670 998 998 149.8 153 153 153 123 110

Price(INR)
35,000 60,000 72,000 65,000 67,000 1,08,800 20,00,000 10,60,000 1250000 10,00,000 1,08,800 53,000 52,000 49,000 47,000 41,000

Yamaha RX100 Yamaha RD Yamaha Fazer Yamaha FZ Yamaha FZS Yamaha-R15 Vmax Mt-01 YZF-R1 FZ-1 YZF-R15 SZ-R SZ SZ-x YBR 125 YBR 110

FZ series Sports bike

SZ series

YBR series

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YAMAHA RX100

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RX 100
Launched in 1985 The RX100 was everything for every one
Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.

Attracted young people because of its unique features. Its production was stopped in the year 1996 due to 08/08/11

A racy, noisy smelly 2-stroke for the power hungry. A reliable ride for the family man. A style statement (back then) for the youth. A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.

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YAMAHA RD350

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Yamaha RD350
For the few who dared to Dream and be different

First indian bike with twin exhaust The RD 350 was the very first super performance offering to the Indian Consumers and in competition with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.
Big bike for Bike lovers like the Bullet. Did not make a great impact because of high price and low mileage.-lethal bike-RDRapid Death. Indian market was considered underdeveloped to accept the technology (32 BHP). Still available in the second hand market 08/08/11 82 with prices going up to Rs. 70,000.

YAMAHA R15

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YAMAHA YZF R15 (RACING INSTINCT Go)


Launched in 2008 Sports bike Striking features
Delta Box Frame. Linked Mono cross Suspension. Liquid cool engine Very powerful for 150 cc engine.

Target customers
Again the young people is being targeted. But since cost is on higher side high end customer segment is being targeted.
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YAMAHA FZ (Lord Of the Streets)

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YAMAHA FZ
Launched in 2008
Variants
FZ 16 FZ-S

(Lord of the streets)


Go

Stylish sports bike with eye catching features.


Trendy aerodynamic windshield for a smoother ride. Mono cross suspension adopted. Stunning ,new meter control with carbon patterns.

Launched in competition against Hero86 08/08/11

YAMAHA FAZER 150 cc

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YAMAHA FAZER (TOURING SPIRIT)


Launched in 2009

Go

It came from the global Fazer series known for its sports touring and looks.

New Features
Coordinated aerodynamic cowling. Indias first 140/60-17 radial tyre. Has triple macho design concept.

A stylish touring bike


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Sports Bikes Yamaha

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Whats new

July 01, Yamaha continues to witness a high growth trajecto 2011 June Yamaha upbeat about the Indian market registers d 01, 2011 May Yamaha all set to kick-start the R15 One Make Rac 31, 2011 May Yamaha unveils its FZ series in a whole new look. 12, 2011 May Yamaha continues to follow a high growth trail, reco 01, 2011
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Royal Enfield
Built like a gun goes like a bullet

Royal Enfield motorcycles were made in England and sold in India from 1949. A suitable motorcycle for Army and Police for patrolling countrys border. In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble. In 1994, Eicher Group bought into Enfield India. In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.
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Eicher Group

The Eicher Group is one of India's leading automotive groups .


Tractors Commercial Vehicles Automotive Gears Exports, Garments Management Consultancy Motorcycles

Go

Eicher Motors Ltd.


Eicher motors-Commercial vehicles Royal Enfeild Motor cycles Eicher Engineering- Gears

Its headquarters is Pithampur,Madhya Pradesh,India.


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Royal Enfield bikes


Sl.no 1 2 3 4 5 6
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Brand name Bullet Bullet Electra Thunder bird Classic Classic Classic Chrome

Category Price(INR) Brand 350 cc 350 cc 350 cc 350 cc 500 cc 500 cc 68,090 82,500 89,483 93,200 1,24,354 1,23,743 94 Thunder bird Classic Bullet

Bullet Electra

Royal Enfield Bikes


Go

Classic Chrome

Thunder Bird

Bullet 350

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Salient features of Royal Enfield


Bikes are promoted as lifestyle bikes not for ordinary. Connects to Pleasure of biking philosophy. Do not concentrate on volume game. The equation
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Customer of Royal Enfield


Bike lovers. Muscle men. Those who want to be different from others.
The company organizes annual events and rides such as the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.

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LML
Lohia Machinery Ltd
Incepted in 1978 Majorly played in scooter sector after collabrating with Piaggio of Italy. Vespa,Freedom.

LML freedom launched in 2002


First bike to demonstrate that bikes can be with colors other than black & red.
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LML

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Conclusion
Bike market in India is still concentrated on the smaller fuel efficient bikes. Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing. Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working). Still rural market needs to be immersed and activated.

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Customer Segmentation
Category CC Average of Price(INR) 100 41,288 110 46,888 125 49,753 150 &160c c 65,286 180 220 350 500 1,000 1,680
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Brands in category 10 3 8 14 2 4 4 2 2 2

Market segment Utility bikes Stylish Utility bikes Low end sports bike Pleasure biking(R.E) High end sports bike Yamaha 101

76,950 82,553 81,296 1,24,049 11,25,000 15,30,000

Thanks for your time and Consideration

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