Professional Documents
Culture Documents
By:Himanshu Saxena Chandan Kumar Singh Amritesh Singh Mahesh Dontul Sashikanth Yenika Anurag Rana Piyush Bhandari Yudhvir Singh Nirvan Rustagi Gaurav Tripathi
Contents
Introduction Hero Honda Bajaj Auto TVS Motors Honda Motors Yamaha Motors Royal Enfield
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Bikomania
Origin of Bikes
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Origin of Bikes
The first bike ever was inspired from a horse carriage and was called Indian built by the Indian Motorcycle company in America. Birth of the motorcycle industry in India in 1955 for the Indian army. The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.
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Major Players
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Market share
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Products
Bikes
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Hero Honda
Basic Details
Head quarters in Dharuhera,Haryana Revenue $ 2.8 bln Website: www.herohonda.com. M.D. and CEO Pawan Munjal Chairperson Brijmohan Munjal
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1985 1989 1991 1994 1997 1999 2001 2002 2003 2004 2005 2007 2008 2009 2010
CD 100 rolled out Sleek introduced Fu e l e co n o m i b i s c ke CD 100SS introduced Splendor introduced street introduced C B Z ( Po w e r & S tyl ) e CBZ introduced Passion and joy introduced Dawn and Ambition introduced CD Dawn, Splendor+, Passion plus, Karizma Ambition 135 and CBZ* Super Splendor, CD Deluxe, Glamour, Achiver. d x ke First scooter model Pleasure introduced. W i e m i o f b i s - Hunk, CD Deluxe, Passion Plus, Splendor NXG - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour - Karizma ZMR - splendor pro, Hunk.
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5 Splendor Nxg 6 Passion Pro 7 Passion+ 8 CBZ 9 CBZ Xtreme 10 Hunk 11 Karizma 12 Karizma ZMR 08/08/11
Splendor
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Splendor Splendor+ Generation nayi bharosa wahi Super Splendor. Splendor NXG Splendor Pro
Made to cater for the need of the customer for fuel efficiency. Target customers
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People who go for job and want fuel efficiency Comfortable driving experience People who want less maintenance Decent looks and styling during that Point of time
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Launched in 2001 Operates in: 100 cc. Fuel economy( a bit more stylish than Splendor)
It got introduced as a bridge model between CBZ and Splendor . Target customers
Those who wanted a mix of Style and Fuel efficiency.
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Made to cater for the need of the customer for Power & Style.
An attempt to break Hero Hondas image of only fuel economic bikes.
Target customers
Young guys who want to test the rush of their adrenaline. Liked by the segment who wanted to enjoy through Biking. 08/08/11 29
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Made to accelerate your heart beat, it is the racer its cool and it is always ahead. Target customers
All those who want a stylish bike more of a status symbol rather than utility The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.
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Made at par with CBZ but its features are loaded towards looks and style a. Target customers
Young population All those who want a stylish bike. A bike that is different from others.
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Buland
Bajaj
People
Founder Jamnalal Bajaj (1884-1942). Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of Rajaya Sabha.
Companies
Bajaj Group Bajaj Tempo. Bajaj Auto
Products
Auto rickshaw Bikes, scooters Midget(Mid sized trucks)
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Bajaj Auto
Basic Details
Head quarters in Pune Products Bikes, Auto rickshaw, scooter Revenue Rs 16,975 crs Net income Rs 3340 crs Employees 10,250 Parent Bajaj Group Website: www. bajajauto.com . Managing Director Rajeev Bajaj. Chairperson Rahul Bajaj. 08/08/11 37
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Bikes of Bajaj
Sl.no 1 2 3 4 5 6 7 8 9 10 Brand name Pulsar Pulsar Pulsar Pulsar Avenger Discover Discover Discover Platina Platina Category 135 150 180 220 220 100 125 150 100 125 Price(IN The Brands R) 53,000 Pulsar 57,300 66,000 82,500 77,010 Avenger 40,000 45,500 50,000 32,100 35,377
Discover
Platina
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The major benefits of this technology were : a) The fuel efficiency got drastically improved b) The power weight ratio improved
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1 3 5 cc
1 8 0 cc
Pulsar
1 5 0 cc
2 2 0 cc
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Launched in 2001 Operates in: 135 cc,150 cc,180 cc,220 cc. Pulsar is leader in 150 cc category with 43% market share.
Target customers
Youth who want to show stunts The campaigns discussed above are trying to create a want among youth to flaunt.
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Discover
1 0 0 cc 1 2 5 cc
1 5 0 cc
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Launched in 2004 Operates in: 125cc,150 cc. Claims to give a mileage of 101 km/hour.
Target customers
People who go for job and want fuel efficiency People who want to travel and explore
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Platina
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Made to cater to the masses who were using bicycles to switch over to Bikes.
Jhalak Dikhlaja campaign to influence the masses. Lower prices below 32000.
Target customers
Lower middle class preferring mileage. Was hit in Villages and rural regions
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Avenger
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Launched in 2007 Operates in: 220 cc. Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.
Made to cater for the need of the customer for long distance driving & looking grand.
I forgive them all .it feels like God.
Target customers
Bike lovers ,long distance users. People with nicely built personality.
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Bajaj in news
The 'bigger and sportier' brands, Discover and Pulsar now account for ~66% of Bajaj Auto's two-wheeler volumes, with Pulsar recording average volumes of 75,000 per month and Discover averaging 135,000 units per month. The company plans to launch Boxer 150cc in the domestic market in August 2011, targeting the rural market. The product is likely to be priced at ~INR40,000. The success of Boxer 150cc would be critical for Bajaj Auto to penetrate rural markets and could be a key growth driver. Bajaj Auto is reportedly working on a plan to launch a new 250cc variant of their Pulsar 08/08/11 49 brand later this year.
Bajaj in news
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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TVS
Group
Base in Chennai and Madurai . The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India. TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar. Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style
TVS Motors ZF Electronics TVS (India) Sundram Fasteners TVS Infotech (TVSi).
S u n d a ra m F in a n ce W h e e ls In d ia A x le s In d ia B ra k e In d ia
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TVS Motors
TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the world's top ten. It employ over 40,000 people with an estimated 15 million customers. Its revenue is Rs. 1392.96 crore. It manufactures motorcycles, scooters, mopeds and auto rickshaws. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan. Launch of 7 products on the same day seen as a first in automotive history. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.
Key People :-
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Products TVS
Name Star sport Centra Star city Jive Victor Flame Fiero ApacheRTR 180 cc 100 cc 100 cc 100 cc 110 cc 125 cc 125 cc 150 cc 180 cc Price(INR) 38,590 41,187 47,555 50,800 47,990 57,200 48,000 87,900
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APACHE
TVS
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Its now or
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Go
The target customers are again the young people 08/08/11 Bike of the year award 2007 58
RTR Technology
Racing Throttle Response : When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle Overtaking After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing. Coming out of a corner While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power. Driving pleasure Throttle response plays a major role in driving pleasure, as this 08/08/11 gives the driver more control over the vehicle's acceleration.59
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Launched in: 2004 Variants: New 110cc Variant replaces old 100cc variant. Brand Elements
Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl.
Facts :
First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India.
Promotion:
Economy Class bike ,It embodies the ease and style of an executive segment motorbike and targets young working professionals.
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TVS VICTOR
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TVS VICTOR
USP :
CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.
colours :
Blue , Red , Black , Silver
Competitors :
Splendor , Passion , Discover
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Tagline: More smiles per hour Brand Ambassador : Was endorsed by Sachin Tendulkar.
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Honda
Founder - Soichiro Honda Headquarter Tokyo, Japan In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948. Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.
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HMSI
Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan. Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited. Headquarters of the company are located in Gurgaon in Haryana.
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Product Line
S. No. Model 1 2 3 4 CB Twister CBF Stunner CB Shine CB Unicorn Description 110 cc 125 cc 125 cc 150 cc Price(INR) Rs. 48,863 Rs. 59,214 Rs. 57,143 Rs. 67,787
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HMSI in News
HMSI has a market share of about 13-14 per cent in the countrys two-wheeler market. HMSI is set to cross two million twowheeler sales this year, up from 1.6 million it logged last year in India. HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a new plant in Karnataka, up from 2.8 million production capacity across two manufacturing bases in the country. 73 08/08/11
Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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YAMAHAYes
Yamaha
Firstly established in the world in 1960 Entered India in 1982 First model was (RD 350) Launched another spectacular model RX 100 in 1985 Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India. Firstly manufactured 2-stroke motorcycles.
Vision Statement
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
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PRODUCT LINEUP
Name cc
100 350 153 153 153 149.8 1679 1670 998 998 149.8 153 153 153 123 110
Price(INR)
35,000 60,000 72,000 65,000 67,000 1,08,800 20,00,000 10,60,000 1250000 10,00,000 1,08,800 53,000 52,000 49,000 47,000 41,000
Yamaha RX100 Yamaha RD Yamaha Fazer Yamaha FZ Yamaha FZS Yamaha-R15 Vmax Mt-01 YZF-R1 FZ-1 YZF-R15 SZ-R SZ SZ-x YBR 125 YBR 110
SZ series
YBR series
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YAMAHA RX100
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RX 100
Launched in 1985 The RX100 was everything for every one
Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.
Attracted young people because of its unique features. Its production was stopped in the year 1996 due to 08/08/11
A racy, noisy smelly 2-stroke for the power hungry. A reliable ride for the family man. A style statement (back then) for the youth. A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.
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YAMAHA RD350
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Yamaha RD350
For the few who dared to Dream and be different
First indian bike with twin exhaust The RD 350 was the very first super performance offering to the Indian Consumers and in competition with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.
Big bike for Bike lovers like the Bullet. Did not make a great impact because of high price and low mileage.-lethal bike-RDRapid Death. Indian market was considered underdeveloped to accept the technology (32 BHP). Still available in the second hand market 08/08/11 82 with prices going up to Rs. 70,000.
YAMAHA R15
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Target customers
Again the young people is being targeted. But since cost is on higher side high end customer segment is being targeted.
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YAMAHA FZ
Launched in 2008
Variants
FZ 16 FZ-S
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Go
It came from the global Fazer series known for its sports touring and looks.
New Features
Coordinated aerodynamic cowling. Indias first 140/60-17 radial tyre. Has triple macho design concept.
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Whats new
July 01, Yamaha continues to witness a high growth trajecto 2011 June Yamaha upbeat about the Indian market registers d 01, 2011 May Yamaha all set to kick-start the R15 One Make Rac 31, 2011 May Yamaha unveils its FZ series in a whole new look. 12, 2011 May Yamaha continues to follow a high growth trail, reco 01, 2011
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Contents
Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Royal Enfield
Built like a gun goes like a bullet
Royal Enfield motorcycles were made in England and sold in India from 1949. A suitable motorcycle for Army and Police for patrolling countrys border. In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble. In 1994, Eicher Group bought into Enfield India. In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.
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Eicher Group
Go
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Brand name Bullet Bullet Electra Thunder bird Classic Classic Classic Chrome
Category Price(INR) Brand 350 cc 350 cc 350 cc 350 cc 500 cc 500 cc 68,090 82,500 89,483 93,200 1,24,354 1,23,743 94 Thunder bird Classic Bullet
Bullet Electra
Classic Chrome
Thunder Bird
Bullet 350
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LML
Lohia Machinery Ltd
Incepted in 1978 Majorly played in scooter sector after collabrating with Piaggio of Italy. Vespa,Freedom.
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LML
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Conclusion
Bike market in India is still concentrated on the smaller fuel efficient bikes. Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing. Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working). Still rural market needs to be immersed and activated.
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Customer Segmentation
Category CC Average of Price(INR) 100 41,288 110 46,888 125 49,753 150 &160c c 65,286 180 220 350 500 1,000 1,680
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Brands in category 10 3 8 14 2 4 4 2 2 2
Market segment Utility bikes Stylish Utility bikes Low end sports bike Pleasure biking(R.E) High end sports bike Yamaha 101
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