BY Sneha Patkar (066) Priyanka Deshpande Manjushree Kamble (100) Monika Shegokar (012) Poonam Shinde (034)

Strategy
A strategy is a long term plan of action designed to achieve a particular goal.

Str t ic t is i r c ss t t v l t s c tr ls t si ss t i stri s i w ic t c is tit rs s ts ls str t i s t i v lv ; ss ss s its c t ll xisti t ti l c tit rs; t r ss ss s c str t ll r q rt rl T t r i w it s i l t w t r it s s cc r sr l c t w str t t t circ st c s, w t c l , wc tit rs, w c c ic vir t., r w s ci l, fi ci l, r litic l vir t.

Pr f ss r Henry Mintzberg, ( r i tr l, r , 9 9) is i t r ti ll S t r w c ic t r si ss t. H is c rr tl t Cl r Pr f ss r f t St i s t t s lt s f c lt f t f cGill iv rsit i tr l, q c, C ,w r s t c i si c 9 8. r is st rs r i t the IT Sl school of ement Ph. . fr in 9 5 nd 9 8 res ectivel .His nder r duate degree in usiness is from cGill Universit .

Contri utions of mitz erg to strategic management

The Five Ps
Plan

The Five Ps
Plan Ploy

The Five Ps
Plan Ploy

Pattern

The Five Ps
Plan Ploy

Pattern Position

The Five Ps
Plan Ploy

Perspective Position

Pattern

Strategy as plan - a direction, guide, course of action - intention rather than actual;  Strategy as ploy - a maneuver intended to outwit a competitor;  Strategy as pattern - a consistent pattern of past ehavior - realized rather than intended; Strategy as position How companies relate to their  competition and mar ets  Strategy as perspective - Changing culture to achieve success 

Plan It is a set of consciousl intended course of action, a guideline (or set of guidelines) to deal with a situation. this definition strategies have two essential characteristics: ) They are made in advance of the actions to which they apply ) They are developed consciously and purposefully

- Strategy is a plan, a "how," a means of getting from here to there. - For many of us a "strategy" is a plan - a consciously intended course of action, general or specific. It is associated with deli erate leadership and is

created ahead of events, thought out y someone, often documented - a product/outcome that helps to target action

Ploy Ploy is an action calculated to frustrate the competitor and gain the indirect advantages. This may defer, confuse or prompt a competitor to take action or not to take action. Example : ac onald's Healthy living Campaign

Pattern Strategy is a pattern in a stream of actions ; for example, a company that regularly markets very expensive products is using a "high end" strategy. A pattern makes a strategy consistent in ehavior, whether or not intended

Position Strategy is a position - specifically a means of locating an organisation in an "environment Strategy is position; that is, it reflects decisions to offer particular products or services in particular markets. Eg.

c onalds wants to e loved due to their slogan: Im lovin it

Honda adopted a new slogan to present itself to the customers : ou meet the nicest people on a Honda.

Perception Understand strategy Collective minds Judging opportunities

THAN

OU!!!

Any Questions??