Professional Documents
Culture Documents
music
retail
films
Friday Marketing is a company focused on providing Complete Marketing Communication Solutions to the entertainment and leisure business.
Leisure business
Is that of Brand Management i.e. building brands of Films,artiste,retail Stores,albums,Malls etc. through the application of Principles of Marketing.
1. 2. 3. 4. 5. 6.
Brand Marketing Account Planning Market Research Media Planning Direct Marketing Corporate communication
Generation of Idea
Marketing
Film Censor
Marketing
Film Release
Mastermind approach blending several tools to deliver a consistent image to the audience
Advertising Public relations Media Planning/Buying
2 3 1
Film
AUDIENCE
Better efficiencies and effectivity Single point control will result in a cohesive and planned approach as against one man managing all approach Control,consistency and better coordination with other team members Result in cost savings without compromising on the quality or deliverables,by eliminating wishful spending
Need and strategy driven rather than individual driven - objective Film will be treated like a BRAND rather than a product
All rights reserved
Marketing is doing things differently and not necessarily doing different things
Thank you