New Delhi Television Limited

NDTVs tryst with television began way back in 1988, when it produced a news and current affairs show The World This Week for the Government-owned broadcaster Doordarshan. The show proved to be immensely popular, and NDTV established its image as a credible private news producer. It moved on to become the sole news content provider and producer for Indias first 24-hour news channel, Star News. The companys biggest milestone was established in 2003, when it launched two 24-hour news channels NDTV 24x7 in English and NDTV India in Hindi followed by a 24-hour business news channel NDTV Profit in 2005, which became a leading business news channel in a short period of time.

NDTV was the brainchild of its Chairman, Prannoy Roy, and Managing Director, Radhika Roy. Prannoy Roy brought a country to the edge of its seat with his innate knack of translating the complicated facts of election politics and budget number crunching into straight-to-the-point analysis. Several years and thousands of anchoring hours on, he has questioned and examined salient facts about how the news affects his viewers lives. Radhika Roy, as a print journalist in the mid 1980s, was quick to see the endless possibilities of televised news. With a rare combination of business acumen, editorial expertise and programming excellence, she has charted the Companys growth. Along with Prannoy and Radhika, KVL Narayan Rao has also played a vital role in the transition and growth of NDTV from a production house to a broadcaster. In his current role as CEO of the NDTV Group, he ensures that the business aspirations of NDTV of becoming a global Indian media brand are met. Under their leadership, NDTV has been home to the country's finest broadcast talent. Some of the best recognised faces on the network are Barkha Dutt, Vikram Chandra, Sonia Varma Singh, Sreenivasan Jain, Pankaj Pachauril and Sonali Chander. Together with a 550 strong team of reporters and producers around the country, they have been instrumental in building the companys brand and credibility. Vikram Chandra has successfully gone on to lead NDTV beyond news, in the arenas of entertainment, lifestyle, convergence and outsourcing.

Corporate Profile
NDTV is among India's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24/7, NDTV India and NDTV Profit form the core of the company. y Popular talk shows include 'Big Fight', 'India 60 Minutes', 'Walk The Talk', 'We The People'. It launched the 'United for Justice' campaign seeking support from the citizens to demand justice in three high-profile unsolved murder cases Jessica Lal, Priyadarshini Mattoo, Nitish Katara leading to the conviction of the accused. Its campaigns like the '7 Wonders of India' and 'Toyota Telethon' have garnered public support and are a commendable attempt at preserving the environment and India's natural heritage.Its coverage of starvationdeaths, malnutrition and other human rights violations has forced the government into action.
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y With its foray into infotainment channels like NDTV Imagine and NDTV Goodtimes, the company has become a full fledged media player and has seen a transformation from the days when it used to produce a solitary but pioneering show 'The World This Week'. NDTV has set-up NDTV Worldwide (Media Consulting), NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software & Technology). y On 20 November 2009, it was announced that Scripps Networks Interactive had bought a 69 per cent stake in NDTV Group's lifestyle content's subsidiary - NDTV Lifestyle.The transaction, to be completed by the end of the first quarter of 2010, is worth at $55 million. NDTV, will retain a 31 per cent stake.

NDTV 24x7 : This flagship channel from the NDTV

news network is Indias most watched English News channel. Winner of numerous awards, including the Asian Television Award for Best News Channel, NDTV 24X7 is home to the finest journalists and TV production team across the country. We the People and BIG FIGHT are some of the most popular shows. NDTV India : This 24-hour Hindi news channel stands strong as one of Indias leading credible news channel preferred by an audience which seeks quality programming and pure news, rather than sensational infotainment. NDTV Indias credo is best captured in its tagline Khabar Wahi Jo Sach Dikhaye Khabardar and Muqabla are some of the most popular shows.

y NDTV Profit : NDTV Profit is a 24-hour business

news channel that has established benchmarks for simple, clear and transparent reporting in the world of business. Besides vast coverage of the daily stock market action, it is well watched for its breaking news and incisive reporting on economic and corporate developments . Profit at Night and The Car and Bike Show are some of the most popular shows. y NDTV Good Times : The nations very first lifestyle channel, targeting young and contemporary India is a runaway hit and a market leader. Individualistic shows with quirky and incisive takes by colorful personalities, who act as their hosts, target an audience with an unabashed penchant for good living. From health to new age holistic mantras, from fashion to food, from travel to luxury must-haves, the channel appeals to the global Indian with his heart on his sleeve, his feet in the here-and-now, and his hand quick to reach into his pocket for the finest life has to offer.

Imagine : NDTV Imagine is the first venture of NDTV in the dynamic and exciting business of entertainment. The channel was launched on 21st January, 2008 and promises to entertain and delight audiences with a whole new world of Hindi entertainment. Sameer Nair, who is today recognized as one of Indias most creative and successful media personalities, spearheads NDTV Imagine . Karan Johar, one of the most successful film directors in the country, is a creative consultant and brand ambassador of this initiative. NDTV Lumire : Drawing its name from the Lumire brothers, who brought and conveyed the art of cinema from France to India in 1896, the channel will tend to the longneglected needs of discerning movie enthusiasts. It will source the finest films from world cinema and premier them in Indian theatres . NDTV Lumiere is a partnership between NDTV Imagine, Manmohan Shetty founder of Adlabs and Sunil Doshi, film activist, festival jurist and critically acclaimed filmmaker .
NDTV

NDTV Imagine Showbiz: NDTV Imagine Showbiz is a 24-

hour Bollywood Business & Entertainment channel. The Channel was launched on August 15th, 2008. Imagine Showbiz is driven by the guiding philosophy of Celebrating Bollywood. Channels programming showcases updates and coverage of the latest happenings and presents complete features and presentations on the people, the products and the business of Bollywood.
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NDTV Hindu: Indias two most credible media houses

NDTV Ltd. & The Hindu came together to launch Chennais first & only city-specific English News & Entertainment channel NDTV HINDU. This channel of Nonstop programmes for Nonstop Chennai, covers breaking news & current affairs as well as user-friendly information on the hottest eateries, latest gizmos in town & best shopping and hangout destinations in the city. Every programme reveals a new facet of Chennai & around, offering news that is authentic, credible & entertaining with a young & enthusiastic team of anchors & reporters.

Departments
 Editorial Department consist of 3 Section  A] Reporters Section: This section breaks down into 4 parts  I] General Desk: These desks consist of general reporters who

suppose to cover every stories happening around their respective cities whether it is related to politics, community stories, social issues, etc.  2] Entertainment Desk: This desk is completely different from other desk as the reporters of this section are supposed to follow each and every entertainment stories.  3] Sports Desk: Reporters here in this section are only supposed to follow sports news, until and unless there is no sports event happening around the city.  4] Trainees and Interns Desk: In this section you have trainees and interns.

 B]

Edit Base: This is the life of each and every media house. Because here at the edit base you have raw footages been edited and given another life to those footages which can be used to telecast on the news channels. Edit base breaks up into 2 parts:  1] Final Cut Pro (FCP): This is the software which normally used in every media house to edit raw footages.  2] Stand Alone Section: This section is basically for reporters , because when professional editors are busy, here in this section reporters can come and just cut those parts which they want to be edited and then the editors would come and edit it.  C] Graphics Department: In this department you have all the graphic designers with great artistic skills. Mostly, you can see graphics department in magazine house.

Technical Department consists of:  1] Production Control Department: Production in any form is goal-

oriented so that maximum product output is achieved with minimum workflow errors - human, mechanical or managerial. That's the importance of a production control department. To maintain a pre-determined production standard. Thus, the structure of a production control department should be one that maintains strict oversight of all details of production from quality control and quality assurance to final wrap. The final wrap of a sequenced phase of production should be observed by the production control department as a mechanism that is linked to the first steps of production. This is particularly important in terms of how production is scheduled. Production control is responsible to insure that production functions flawlessly and in as timely a manner as possible. Correlating production scheduling with production operations reveals a successful production control.

 2] Master Control Room (MCR): This section is the most

important part of the electronic media house, because you have each and every studio and outdoor broadcasting vans are connected. Here, in this room you have all the recordings happening with the help of cameras which is used to shoot a particular show or any other event and also OB vans are connected to these rooms with the help of satellite. In this room you should have highly qualified engineers to operate these machines.

VT library

MCR

Working place

NDTV office in India bulls bld

4] Ingest Room: Ingest is a term used in broadcast that refers to the process of transferring content to a digital editing or storage system. In consumer speak, it means recording video material on to a hard disk recorder. The whole process includes digitizing the signal, compressing the digital data stream to reduce the amount of data stored and finally, storing the data as a file on a hard disk. In this room tapes are ingested, like a tape consists of many footages and a reporter requires a particular footage then the reporter gives the in-counter and out-counter number of the footage to the engineer and then it is been ingested.  ] Camera Department: In, this department you have camera persons and all the equipments which is necessary for the shoot like highly-equipped cameras, tripod stands, Mini-DVS, etc.
 

5] Up-link Room: After, ingesting tapes, then the reporters need to up-link those footages to their head office and then it is been telecasted on television. 6] VT library: Video tape library here you can find each and every tapes and footages the reporter requires.

Interview
 Q] Are you been paid extra for the over time?  A} Look theres nothing called overtime in this media world, you are not

working in any sales company or bank. Myself being a reporter need to be always present at those places where I we could find a hard and breaking news which could boost up our news channel whether I need to wait there for the whole day or night. I am an entertainment reporter but just For an example, I would like to explain you that while 26/11 whole of the Indian media was present at Taj and were reporting continuously for all 3 days, but the only difference was the reporters were given break while this period of time and they were replaced by other reporters. So, theres nothing called overtime.

Q] Problems they face while working? A] From past 7 to 8yrs I am working in this organization, so I

have never faced any problems while working. My were seniors were quite co-operative here in the beginning of my career so they always helped me in difficult times and were always free to answer my queries, not only mines but others to who started their career with me. And each and every facilities were provided here in the office and all the latest technology were available in the office. Q] Are you happy with the salary you receive here? A] Yes, obviously that is why I am still working in this organization and would love to continue working till the time I am satisfied with the salary and the facilities I receive here.

Q] Are you happy with facilities provided to you, like

promotion, etc? A] Look, I just said you in the last question that we are completely upgraded with all the latest technology so this is one of the main and notable points which makes us happy. And when it comes to talks like Promotion, it completely depends on the performance of an individual, how he works, and the quality in the employees work and how it benefits the organization. And leaving these facilities we are also happy with the other facilities like the canteen were you find a good and healthy food , Pick and drop services are also been provided by the organization and etc so I am happy with the facilities that I receive here.

 O] How do you people get motivated here?  A] The salary we receive here (laughs.), as I said that our seniors are

very co-operative so they always appreciate our work or whenever there is some mistake they dont pounce on us, they help us out with this we feel motivated and keeps our interest always on in our work. And also the working condition here in the office is always very healthy so we never feel pressurized but always feel motivated.  Q] Best thing about the organization?  A] There is nothing left to say for me about the organization, I would just love to that its FUN working here.  Q] Where do you see yourself after 5yrs?  A] Everything depends on the performance of mine so I wont comment on this question. But, obviously I would work hard to see myself as the head of the Mumbai bureau.

NDTV's infotainment channel NDTV imagine had been criticised by children's rights groups accusing it of "exploitation of infants" in its Reality Show "Pati, Patni aur Woh"(Husband, Wife and the other one), a program inspired by The Baby Borrowers of BBC. National Commission for Protection of Child Rights(NCPCR) and the Women and Child Development ministry (WCD) has asked NDTV Imagine to stop the telecast of this reality show.

Notable personalities
Dr. Prannoy Roy

Executive Chairperson NDTV Group

Vikram Chandra

Chief Executive Officer NDTV Convergence & NDTV Networks

Barkha Dutt

TV journalist and columnist and Group Editor

 Vinod Dua

Anchor, political commentator, election analyst, producer and director.



Sreenivasan Jain Anchor, Managing Editor

 Latest Awards  NAB 2008 International

Broadcasting Excellence Award -

NDTV Labs  CBA-Thomson Foundation Journalist of the Year Award Sutapa Deb  CBA-IBC Award for Innovative Engineering - NDTV Labs

New Delhi Television Limited.