BUSINESS PROCESS REENGINEERING

DEFINITION: BPR IS THE FUNDAMENTAL RETHINKING AND RADICAL REDESIGN OF BUSINESS PROCESSES TO ACHIEVE DRAMATIC IMPROVEMENTS IN CRITICAL CONTEMPORARY MEASURES OF PERFORMANCE SUCH AS COST, QUALITY SERVICE AND SPEED.
Hammer & Champy (1993)

McDonalds

LARGEST FOOD CHAIN RESTAURANTS IN THE WORLD OUTLETS IN NEARLY 121 COUNTRIES FORTY FIVE MILLION CUSTOMERS EVERYDAY

MICHAEL PORTERS VALUE CHAIN

PRIMARY ACTIVITIES:


INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE

INBOUND LOGISTICS

RECEIVING

RAW MATERIALS

WAREHOUSING

OF MATERIALS

DISTRIBUTION TO MANUFACTURERS

RAW MATERIALS INCLUDES FOOD ITEMS SUCH AS CHICKEN, BEEF ETC... THEY ARE SEND ON A WEEKLY BASIS FIRMS GET THEIR SUPPLY FROM PARENT COMPANIES

OPERATIONS

INPUTS & OUTPUTS

PROCESS ALL THE RAW MATERIALS INTO FINISHED PRODUCTS SOME ITEMS ARE MADE ONLY ON THE ORDER OF THE CUSTOMERS

OUTBOUND LOGISTICS

WAREHOUSING FINISHED PRODUCTS DISTRIBUTION TO THE SUPPLIERS

THE FINISHED/END PRODUCTS ARE STORED TILL THE CUSTOMER ORDERS IT. MOST OF THE ITEMS ARE STORED ONLY FOR A LIMITED PERIOD ITS EXPIRY PERIOD IS VERY SHORT

MARKETING & SALES

ADVERTISING PROMOTION PRICING SELLING

IT IS BASED ON 7 PS COMPARED TO THE TRADITIONAL 4 PS VARIOUS INNOVATIONS LIKE WI-FI, DRIVE- IN FACILITY ETC... PARKS FOR SMALL CHILDREN

SERVICES

AFTER SALE SERVICES GURRANTIES WARRANTIES

DOOR DELIVERY SERVICES REST ROOMS BREAK FAST OLNLY IN MORNING TIME

SUPPORT ACTIVITIES


FIRM INFRASTRUCTURE HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT

FIRM INFRASTRUCTURE

GENERAL MANAGEMENT FINANCE PLANNING QUALITY ASSURANCE

CONVENIENT LOCATIONS GOOD PARKING SPACE LOCATIONS LIKE AIRPORTS,SHOPPINGMALLS ETC...

HUMAN RESOURCE MANAGEMENT

RECRUITING TRAINING STAFF DEVELOPMENT

STRONG DEDICATED TEAM BETTER CUSTOMER SERVICE FRIENDLY STAFFS

TECHNOLOGY DEVELOPMENT

RESEARCH & DEVELOPMENT PROCESS DEVELOPMENT INFORMATION TECHNOLOGY

ONLINE WEB-PORTAL CALL CENTRES FREE WI-FI FOR CUSTOMERS

PROCUREMENT

PURCHASING INPUTS NEW ENTERPRISES AS WELL

TIE-UPS WITH VARIOUS FIRMS TO IMPROVE THEIR STANDARD ACQURING NEW AND CONVENINET LOCATIONS

REFERENCES
http://www.smartersolutions.com/blog/forrestbreyfogle/2010/07/31/enhancem

ent-to-michael-porter%E2%80%99s-value-chain/ Hammer & Champy (1993) http://img.privatewriting.com/1/samples/term_paper_bachelor_IT_16s.pdf http://www.scribd.com/doc/32871254/Value-Chain-analysis-for-Dell-computercorporation