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HARDWARE & SOFTWARE ENGINEERED TO WORK TOGETHER

Lekshmi Krishna M.R(100609) Sandeep Muraleedharan MTECH-Technology Management Department of Futures Studies University of Kerala

Contents
Introduction Evolution & Major Milestones About Oracle Corporation Market Analysis Conclusion Reference

Evolution & Major Milestones

More than three decades ago Larry Ellison along with Bob Miner and Ed Oates realized the tremendous business potential of the relational database model- Which lead to the formation of ORACLE Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and, its intimate knowledge of customer challenges and successes analyzed by the best technical and business minds in the world.
1977 1979 1983 1986 1992 1995 2000 2003
Software Development Laboratories, the precursor to Oracle, is founded by Larry Ellison, Bob Miner, and Ed Oates. Oracle Version 2, the first commercial SQL relational database management system, is released. Oracle Version 3, built on the C pro-gramming language, is the first RDBMS to run on mainframes, minicomputers, and Oracle goes public on the NASDAQ exchange. Oracle7 wins industry acclaim and customer support as a database with groundbreak-ing functionality and several architectural changes. Oracle becomes the first major software company to announce a comprehensive internet strategy. Oracle ships Oracle E-Business Suite Release 11i, the industrys first integrated suite of enterprise applica-tions. Oracle debuts Oracle Database 10g, the first grid computing product available for the enterprise.

About Oracle Corporation

HQ - San Francisco Peninsula ,US Scale and Leadership
$24.2B in revenue in a trailing 12 month basis 370,000 customers in 145 countries 30,000 partners 106,000 employees globally Oracle technology can be found in nearly every industries and in the data centers of 100 of the global 100 companies

Innovation and Investment

Close to $40B on more than 60 strategic acquisitions since 2005 #1 in 50 product or industry categories Over 10 million developers in Oracle online communities

Today - Who We are? & What We do?

An enterprise software company which develops, manufactures, markets, distributes, and services database and middleware software, applications software, and hardware systems worldwide. Engaged in licensing database and middleware software. The company also offers application software, including industry-specific applications Provide hardware systems products, such as servers, storage products, Solaris operating system Offers consulting services, which include enterprise architecture design and implementation and training services, as well as certification programs. Today Oracle is the gold standard for database technology and applications in enterprises throughout the worldthe company is the world's leading supplier of information management software and the world's second largest independent software company.

Major acquisitions since 2006

Primavera 2008 BEA Systems 2008 Sun Micro Systems 2010 Servers Storage n/ws Java

Hyperion Corporation 2007 Sunopsis 2006

Agile S/W Corporation 2007

Product port folio Management

Enterprise Software

Product life cycle Management

Siebel Systems 2006

Enterprise performance Management

ETL ,Data Integration

Customer relationship Management

New Red Stack of Oracle Corporation

Managing the complete Enterprise stack Built-in manageability in every tier Integrated manageability across the entire stack Integrated Cloud management

Major Products

Server & Storage systems Sun Servers

Database

Middleware

Applications

Oracle database Java 11g

Oracle fusion Application Siebel

Sun Storage & Real application Web logic tape cluster Server Oracle Solaris Data warehousing

Exalogic Elastic Oracle eCloud business suite

SWOT Analysis
Strength

Weak
Weak multiples in comparison o other companies IBM and Microsoft have majority of market share Behind competition in technology of SPARC processor

Strong topline growth The acquisition of Sun Microsystems expands existing markets and develops new ones. Positive operating margins Strong leadership with new and experienced President Mark Hurd (ExCEO of HP) $ 4 Billion into research and development

Opportunities
1. Hardware business allows for more complete systems services to customers Industry verticals: telecom, banking, utilities, insurance, life sciences and more can no longer afford to their own software development

Threat
1. 2. 3. 4. 5. Software is sensitive to Piracy Entering into a developed hardware business Economic conditions can adversely affect stock prices Success depends upon ability to develop new products Cloud computing brings the possibility of lowered software industry performance

2.

Communications Financial Services

Utilities

Healthcare ORACLE

Retail

High Technology

Public Sector

MAJOR INDUSTRIES
Insurance Life Sciences

Product Focus Areas

Products Specializations

Application Server

Business Intelligence J2EE/Web Services Mobile Compliance Email Calendar Files and Ultrasearch Business Intelligence RAC Security CRM Financials Human Resources

Portal Security

Collaboration Suite

Voicemail and Fax Web Conferencing Wireless and Voice

Database

E-Business Suite

Projects Supply Chain Management Technology

ORACLE Application Business Modules

CRM
Oracle Marketing Oracle Sales Oracle Services Oracle Partner Mgmt Analytics

HR
Core-HR Payroll Self-Service Advanced Benefits OTL Ilearning (OTA) Irecruitment HR Intelligence

Projects
Daily business intelligence Collaboration Contracts & Costing Costing & Billing Portfolio Analysis Time and Labour Project Resource Mgmt

Financials
General ledger Assets Cash management Payables / receivables Financial analyzer Enterprise planning & Budgeting

Manufacturing
Inventory Bill of materials Work in progress Engineering Cost

SCM
Procurement Manufacturing Order Management Product lifecycle Mgmt Supply Chain Execution & Planning Logistics

Revenue & Headcount by Geography

Geographical Revenue Distribution
16%
Asia Pacific
37%

Geographical Headcount Distribution

Asia Pacific

52% 32%
Europe, Middle East & Africa

42%

Americas
21%
Europe, Middle East & Africa

Americas

Americas Europe, Middle East & Africa Asia Pacific

18,352 11,497 5,773 $ in Millions

Americas Europe, Middle East & Africa Asia Pacific

45,887 22,394 40,148

As of 31 May 2011

FY 2011 - Revenue Distribution

Line of Business
13% services

As of 31 May 2011

Products

31%
Applications

19%
Hardware

69%
68%

Software

Database & Middleware

Software Hardware Services

24,031 6,944 4,647 $ in Millions

Database & Middleware Application

16,571 7,460

$ in Millions

Revenue & Gross Profit

50000

$ in Millions

Revenue - Projection Gross Profit - Projection

Revenue - Actual Gross Profit - Actual

45000

40000

35000

Revenue in $ Millions

30000

25000

20000

15000

10000

5000

0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Year

Revenue Forecast Geographical Distribution

$ in Millions
50000

America - Revenue - Projection Europe, Middle East & Africa Revenue - Projection Asia Pacific - Projection

America - Revenue - Actual Europe, Middle East & Africa Revenue - Actual

45000

40000

35000

Revenue in $ Millions

Asia Pacific - Actual

30000

25000

20000

15000

10000

5000

0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Year

Competitors Market Share (Revenue)

Data as of 31 May 2010 $ in Millions

ORACLE

11%
CISCO Systems

8%

ORACLE IBM
27%
IBM

26,820 95,758 62,484 14,895 114,600 40,040

8% 27% 18% 4% 32% 11%

32%
Hewlett Packard

MICROSOFT

4%
SAP

18%
MICROSOFT

SAP HP CISCO

Comparison of 5 year Cumulative Total Return ORACLE Vs S&P Index

300 250 200 Dollars 150 100 50 0 May-06
Oracle Stock Price S&P 500 Index S&P IT Index

May-07

May-08

May-09

May-10

May-11

Spot lights
Cloud computing Virtualization Oracle fusion application

Little Known Facts about ORACLE

Oracle is ranked among the 10 best companies for a six-month return on equity. Oracle's relational database was the world's first to support the Structured Query Language, now an industry standard. Today, the Oracle DBMS is supported on over 80 different operating environments, ranging from IBM mainframes and DEC VAX minicomputers, to UNIX-based minicomputers and Windows NT platforms. Oracle spends nearly 13% of their revenues for research and development. Oracle created the first database to run on a massively parallel computer. All 10 of the world's largest Web sites- from Amazon.com to Yahoo! - use Oracle. 65% of the Fortune 100 use Oracle for e-business.

When you innovate, you've got to be prepared for everyone telling you ,you're nuts. Larry Ellison

Reference
http://www.oracle.com/index.html

lekshmi.uce05@gmail.com