Professional Documents
Culture Documents
Agenda
About Us! Why Mobile Marketing Different Channels of Mobile Marketing Ad Network Offering Case Studies
Television
Mass Contextual
Radio
Contextual Demographic
Print
Contextual Demographic
Direct Mail
Contextual Demographic Location based
Internet
Mass Contextual Demographic Location based
Mobile Phones
Contextual Demographic Location based One-to-One
Awarenes s
Consideration
Short Code/ oice Mobile Conte t Mobile Coupon Registration M-Coupon M-Commerce Loyalty Program
Loyalty
Preference
Experience
Ad over Voice
Caller Dials the number 990022334 4
The call lands at the caller s service station & searches or called party & destination network
Destination Operator
Tring Tring !!
PRE CALL
AD RBT
ter searching the calling party, the Caller hears the d RBT instead of tring tring
Sabse Sasta Sabse Accha Big Bazaar Sale extended to 4th Jan
PRE CALL
Time slot of 10-15 sec Profiling can be done Interactive via IVRS or SMS
AD RBT Time slot of 10-15 sec Valid on all incoming calls Interactive via IVRS or SMS
WAP Contests
WAP Virals
Other Offerings
Other Offerings
Branded on device portal
Other Offerings
Game Branding
In-Game Branding This in-game screen remains constant, throughout the game The banner, with the Brand logo, will appear on this screen
In-Game Branding The Brand logo (and the tagline) can appear at the end of the bowling alley (as a scroll), or when the user throws the ball It can even be displayed as a scroll when the ball hits the pins and the view zooms in
Ad Network Solution
Features Highlights Extensible targeting using tags Flexible campaign design & campaign creation wizard Cross-channel response tracking Detailed auditing of impressions and responses Powerful inventory management system Extensive reporting
Profiling capability
Who is the sub? Age Incoming range Education Mobile user type Where is the sub what is he doing, and when? Location Kind of content Day of week Time of day
Tag-based Profiling
Demographic Targeting
Targeted Age
Contextual Targeting
Targeted Location
Behavioral Targeting
Targeted Interests
Reporting capability
Subscriber base report shows reach according to subscriber attributes Inventory reports show ad insertion opportunities Delivery reports show impressions and responses organized by user criteria Response rate reports compare responses rates by subscriber attributes Subscriber base report: determine potential reach by operator, attribute Inventory: plan ad sales, determine overall performance Delivery: determine individual campaign performance Response rate: improve targeting
Ad Network Solution
Features Highlights Extensible targeting using tags Flexible campaign design & campaign creation wizard Cross-channel response tracking Detailed auditing of impressions and responses Powerful inventory management system Extensive reporting
Thank You
Ivon Parmanand Head Mobile Advertising Contact +91-9971792574 Email: Ivon.Parmanand@spicedigital.in | Web: www.spicedigital.in