You are on page 1of 7

ARUSHI ARORA G A R G I K A R N ATA K MEGHA SINGLA PUSHKAR SHUKLA S H W E TA S H U K L A YA M I N I C H A M YA L

STRUCTURE OF PRESS BRIEF

Headline

Dateline
Introduction or the lead paragraph Body Boilerplate

PRESS BRIEF

written form of communication released to gain favourable attention directed towards people, companies, products or services Commonly used in the field of Public Relations

Sample Press Brief


[Your Logo Here] FOR IMMEDIATE RELEASE: (date) [Title Here] (Example: XYZ Inc announces launch of new website ) Description: (optional) This is a very short description about the press release. Many online PR distribution sites will ask for this. [CITY], [STATE],[Date] [This is the opening paragraph. It should contain about 3-5 lines and considered most important since this catches attention of news readers and journalists. Typically questions for questions of who, what, when, where and why answered here. Keep it short and highlight whats whole release is all about.] [This paragraph goes into little depth. Give more details of product or any events taking place. This should contain about 2 comments made by spokespersons. For example, Mr. XXX said xxxx.] [This paragraph focus on where users can find detailed information about product or events. Give a contact or website site for more information so that more additional information can be found. This paragraph should be concluded within 5-10 lines] [The conclusive paragraph is known the boilerplate and can contain no more than 34 lines. A short "about" section, providing independent background on the issuing company, organization, or individual. Here you should explain future aspects, your or aim in meeting the current market or success. In general what you intend to do achieve.] Contact Information: [Company Name] [Address] [Telephone] [Website]

### (This mark lets the reader know that it is the end of the article.)

LIMITATIONS OF THE ANALYSIS

The press release was taken from the website of the company and hence exact details of how it looked like in terms of position of company logo ,location of names of contact person and its message to the editor are ambiguous and hence assumed
There is lack of complete knowledge as to how to analyse in terms of different context. Hence the entire attempt to analyse the press briefings is from a very generic perspective.

ANALYSIS OF BHEL
CONTENT
1. Well framed according to the context/purpose 2. LIMITATIONS-a)few places include redundant data

b)repitition of the same facts at more than 2 places


c)abrupt ending

STRUCTURE
1. Proper alignment with the conventional format

2.

LIMITATIONS-a)location of date and place


b)absence of logo c)details of concerned contact persons

STYLE
1.
2. 3.

Very formal and proffesional style of writing


Use of inverted pyramid and journalistic style Carefullty chosen words to keep it direct and brief

You might also like