AIRTEL

Express Yourself Strategic Intent of Airtel Telecom Industry

Type Founded Headquarters Key people Industry

Public, Listed on BSE 1995 New Delhi,India Sunil Mittal Telecom

Revenue
Website

8525.63 ( USD in Millions )

Bharti Group Airtel

BHARTI AIRTEL

AIRTEL

Bharti Airtel , formerly known as bharti Tele-ventures ltd.(BTVL). BTVL is among india s largest mobile phone & fixed network operators. The company is one of the worlds fastest growing telecom companies. It offers its mobile services under the AIRTEL brand is headed by Sunil Mittal. The company is the only operator to provide mobile services in all the 23 circles in india..

Airtel is a brand of telecomunication services in india operated by Bharti Airtel.

Airtel is the largest cellular service provider in india in terms of number of subscriber in india.
Bharti Airtel owns the AIRTEL brand & provides the following services under the brand name Airtel : mobile services, telephone & broadband services, long distance services & Enterprise services (telecomunications consulting for coporates).

COMPANY PROFILE
Bharti Airtel is one of India s leading private sector provider of telecommunication services based on more than ofIndia & South Asia: 174,941,000 GSM mobile, 3,322,000 Telemedia customers (status as on June 30, 2011).

The bharti airtel have been structured into 3 strategic business units (SBU) : Mobile Services And Telemedia Services (ATS), at last Enterprise Services.

COMPANY OVERVIEW
Annual sales : 380158.00 (Rs.Million) Net Income :Rs. 77169 Million ( year ending Mar 2011) Valuation of Assets : 11.853 billion $ (2009)[1]

Market value :

41 Billion $

Mobile Services with GSM technology

Fixed Line Connection VSAT-Internet Services Digital TV Broadband Services

VISION & MISSION

VISION
To provide global telecom services and delight customers

MISSON
We will meet the mobile communication needs of our customers through: Error free service delivery Innovative products & services Cost efficiency Unified messaging solutions

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23 circles all over the India & is the largest mobile service in the country based on the number of customers.

The group focuses on delivering Telecomunication services as an Integrated offering mobile ,Broadband & telephone , national & international distance & Data connectivity services to Corporate small , medium scale Services.

CONTD.

The group offers high speed Broad band internet with a best in class network with landline services in 94 cities.

The company compliments its mobile ,broadband & telephone services with national & international services . It has over 35,016 km of optic fibre on its national & long distance network.

PARTNERS
The company has a strategic alliance with SingTel. the investment made by SingTel is one of the largest investment made in the world outside Singapore , in the company. The mobile network equipment partners include NOKIA & ERICSSON . In the case of broadband, telephone services & enterprise services equipment supplier include SIEMENS, NORTEL , CORNING among others.

CONTD.
The company also has an information technology alliance with IBM for its groupwide information technology requirements and with NORTEL for call centre technology requirements.The centre operation for the mobile services have been outsourced IBMdaksh,Hinduja TMT.

 India s private leading telecom company BHARTI AIRTEL has said its subscriber base has crossed the 124 million customers mark to become India's large integrated telecom company, the figure includes from all units of the company- mobile services, telemedia services and enterprise services.
In the mobile segment the company ,the company has subscriber base of 72.07 millions as of july 2008 with BHARTI AIRTEL also becomes the 4th largest in country mobile operator in the world. following china mobile Ltd., china Unicom & AT &T inc.

FOR THE YEAR 2008-09

BHARTI AIRTEL has won the CNBC-TV18 india business leading award for the outstanding company of the year,2008. BHARTI draws top honours at the NDTV profit business leadership award in the year 2008. Bharti airtel ranked third on shareholder returns in business week IT 100 list.

Subscriber's of Airtel
Series1, Mar-13, 14.07 Series1, Dec-12, 10.98

Series1, Jun-09, 3.19

Series1, Sep-10, 4.62

Series1, Mar-12, Series1, Dec-11, 6.54 5.5

Jun-09

Jul-09

Aug-09

Sep-09

Oct-09

Nov-09

Marketing Strategies Of Bharti Airtel

Market Segmentation: Geographical Segment(metropolitan & cities) Demographic Segment-middle income groups People age group 20 to 28: People who live in cities & town Poor or middle income group people Youngster in big cities Businessmen

cONTD
Positioning: Creating brands(Sachin Tendulkar & Sharukh Khan) Ads & promotions Promotions for study of poor childrening Mix: Price: Low price strategy Place: Maximum outlets & service centers Product: Varieties available for groups Promotion: Various schemes for pre-paid & postpaid

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