Summer Internship Project Report On

Marketing Unified Communication Solutions for Large- Mid-Size Enterprises

Submitted To

Guided By:

Submitted By:

Prof. Archana Deshpande

Shilpa G. Wanjarkhedkar PRN:101002

Introduction
Objective of Project - To study Unified Communication Solution & marketing it for Large & Mid-Size enterprises. What is UC? - Integration of real-time & non real-time comm services. - a set of products that provides a consistent unified user interface. - It allows an individual to send a message on one medium and receive the same communication on another medium.
2

LOGO

How Unified Communications is Transforming India Inc

Who is Using UC for What

Wipro -for collaborating on projects, interacting with customers and partners, knowledge acquisition, customer interfacing engagement, virtual trainings and leadership meetings Infosys -used in design and architecture reviews, in large deal pursuits and for co-

creating Intellectual Property using its large distributed workforce.

-Infosys holds virtual meetings for activities related to cross-functional initiatives and discussions related to regional and global sales activities. Mahindra & Mahindra Vedanta -In the areas of remote training, getting real-time updates from regional offices and for improving collaboration especially in the area of R&D - to monitor sites in remote locations

Aluminium
Dolphin Group of Hotels Obeetee - used by the MD to do live reviews with senior management staff across different locations - participate virtually in trade fairs abroad

LOGO

Siemens Enterprise Communication Pvt. Ltd.

Headquartered in Munich, Germany
Provider of unified communications products and services A joint venture of The Gores Group and Siemens AG. Also encompasses Enterasys Networks.

It has direct and indirect presence in over 90 countries.

Award-winning Open Communications approach . key advantages set company apart from the competition - Open Communications - OpenPath - Trusted Partnership Approach UC solution includes: Presence management Single number reachability Integrated voice messaging Contact Center Solutions.
* Including Voice, Call Center and

mobility application.

Instant Messaging and Web Conferencing (with 3rd Party Products)

4

LOGO

Portfolio

LOGO

Hipath 3000 Business Telephone System

Offers both traditional, feature-rich telephony and new world IP communications.

Flexible, cost-effective solution. Ideal for both packet switched (LAN/WAN) and line-switched (ISDN) environment. Features:

- Internet telephony:
- SIP interface, cut comm. costs. - Virtual Private Networks (VPN) and authentication

applications, company security.

- Lower costs: - Decrease call charges and hardware costs.

- Flexible configuration:
- Convergent platforms for DSL and ISDN connections.
6

LOGO

Work Done During SIP

1st week Introduction of company and its services and product range. Task assigned: - Taking the survey of customer satisfaction of existing customers of Siemens and telling them about UC solutions. - Marketing of UC solutions to new customers(company). Steps followed : - Making of questioner. - By using answers of questioner , finding companies requirement. - Suggesting them proper UC solution. - Quotation to the customer. During internship we visited around 60 companies.

LOGO

Work Done During SIP ( cont) Following are some of companies that visited: - BMC International, S.B. Road, Pune. - Idea Cellular, Hinjewadi, Pune. - IUCCA, Pune University. - L&T Infotech, Wakadewadi, Pune.

- TATA Johnson Controls Automotive Ltd., Hinjewadi

- Kinetic Communication Ltd., Chinchwad - Kirloskar Oil Engines Ltd., Khadki - S. N. Joshi Consultant Pvt. Ltd., Shivaji Nagar Using this follow up procedure, we were successful in having orders of Data Solution & Video Solution from: - C-DAC, Aundh, Pune .

- STERLITE, Pune .
8

LOGO

Findings
Even though our target was marketing complete UC solution, but very few companies showed
interest in buying this product. This may be because of: - New concept. - Budget. - Lack of awareness In cities like Pune, Siemens prime sell is of Hipath series product, Enterasys Products and EPBX as compared to Full UC solution. My finding is that, marketing and selling strategies adopted by company is good, and it is successful because: - It is a reputed brand in the market. -The product which we were marketing is of low carbon emission. As Siemens is having good reputed brand in market, it was good experience to work with company people and to study their marketing strategies.
9

LOGO