MOVIE AVERTISING

Produced By

Abhishek Chavan Rahul Adhav

WHAT IS PRODUCT PLACEMENT?

SUCCESSEFULL BRAND PLACEMENTS BRAND PLACEMENT FAILURES CONCLUSION

PRODUCT PLACEMENT IN MOVIES

TYPES OF PRODUCT PLACEMENT

Product placement
A product placement is the inclusion of a product, package, signage, a brand name or the name of the firm in a movie or in a television programme for increasing memorability of the brand . In dialogues. In video. In audio as well as video
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Product placement in movies

Every frame in a movie has an opportunity for branding.

Hollywood started in 1940s--1945 movie Mildred Pierce with film star Joan Crawford drinking Jack Daniels bourbon whiskey.
Bollywood caught up with the trend in 1970s with Rajkapoor using Rajdoot in his movie Bobby.
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Types of product placement

Implicit Mode: in this the star appears in a situation and is seen openly stating that he is using the product/brand. For example, in the movie Chalte Chalte, Shahrukh Khan is seen asking his worker to fill Castrol in his truck. Imperative Mode: In this the star would ask his friend/coworker/peer to use the product. For example, in the movie Koi Mil Gaya, Hritik Roshan is seen recommending Bournvita to Priety Zinta and her mother in the film. Co-present Mode: in this, the star appears in some kind of setting with the product or he or she could be seen consuming or using the product. In the movie My Name is khan we can see SRK with Reebok shoes.
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Successful brand placements

Rang De Basanti limited edition RDB Coca-Cola bottle cameos of Airtel, LG, Berger and Provogue Piyo Sar Uthake campaign.

 Krrish Singapore Tourism Board, Sony, John Players, Bournvita, Tide, Hero Honda, Boro Plus, Lifebuoy, HP Power, Acron Rangeela, Hansaplast and Lays chips Krrish made 12 crores out of product placement.

DON DHOOM2 Mai Hoon Naa Baabul Baghban

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Brand placement failures

Ta Ra Rum Pum Castrol, Goodyear and Chevrolet bombarding. Salaam E Ishq camera zoom more on the brand than the jewels. Koi Mil Gaya Bournvita and metally challenged son.
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Conclusion
Brands catch and can hold on to consumers' undivided attention. The power of celebrities, many with iconic and idol status, give greater credibility. Product placements increases brand recall but at same time actual buying is less as compared to investments on same.

Thank you for your attention