Professional Documents
Culture Documents
By
Sohail Yaqoob
billion)
Open end Closed end Total number of Funds 34 22
56
1 29
30
10
Total Mutual Fund Industry in Pakistan - Rs. 171.00 bn Size of Islamic Mutual Funds in Pakistan-Rs. 9.12 bn (5.33%)
17
Size of Islamic Mutual Fund in Pakistan Rs. 9.114 bn Market Share of Al Meezan Investments Rs. 6.925 bn
18
Total Mutual Fund Industry in Pakistan Rs. 171 bn Market Share of Al Meezan Investments Rs. 6.925 bn
19
What should be done to become a significant contributor in the global market? (Opportunities)
Putting collective efforts at industry level Comprehensive analysis of investors needs and preferences Education of People about mutual funds at mass level Product innovations by launching specialized products. Widening, broadening and deepening Cont the markets
What should be done to become a significant contributor in the global market? (Opportunities)
Marketing in semi-urban and rural areas Improving quality of service Quick dissemination of information Banking and other related industries to utilize their network for mutual fund distribution Expanding distribution network by discovering nonnon-traditional channel of distribution
Cont
What should be done to become a significant contributor in the global market? (Opportunities)
Understanding the importance of retail market Separate funds for various investors segments. Promoting standardize performance measurement procedures at industry level Creating positive image about the fund and changing the nature of the market Better technology aiming at providing
Outdoor Advertising
Hoardings Banners
Cont
Cont
Trusts / Funds / Welfare Organizations Educational Institutions Overseas investors Semi-urban and rural Segment
Institutions
Personalized and direct marketing
Educational Institutes
Personalized and direct marketing
Cont
Mitigating the Risk involved Inadequate Intellectual Capital Comforting & convincing with bad past investment experiences Budgetary constraints for Marketing activities. Low saving and Investment oriented society Information disclosure and transparency Choosing appropriate distribution network Right timing to launch funds In time after sale activities Strict monitoring of regulators
Recommendations
Team work for the growth of mutual fund industry Mass awareness and education about mutual funds Strengthening distribution network Understanding the fact that related financial industries are not a threat Promoting healthy business practices and ethical code of conduct Disseminating timely information Establishing affiliations with mutual funds associations in other countries and promote one-to-one contacts Media should play a more supportive and
The winning formula is the troika of performance, service and trust for meeting longterm goals and becoming a true success story in the worlds financial markets.
Thank you