A Lot can happen over coffee

HISTORY
Caf Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) Started in 1996 VG Siddarth is the founder First outlet at Brigade road Bangalore At present there are 1151 outlets across India in various formats.

FORMATS
Music caf Books caf Highway caf Lounge caf Garden caf Cyber cafe

PRODUCT LINE
CD fresh n ground CD square CD express-(900+ CD kiosks) CD beverages 14000 vending machines CD exports CD perfect( packaged coffee powder)

CD Fresh & Ground

Coffee Day Square

CD Express

CD Perfect

Caf coffee day

CAF COFFEE DAY PRODUCTS

Small eats Big eats Sweet eats Sundaes Cake away Hot coffee Cold coffee Hoteas Frosteas Choco-lattes Fruiteazers n Quenchers

FOOD

BEVEARGES

SUCCESS FACTORS-INTERNAL COMPETITIVE ADVANTAGE

OWN PLANTATIONS (10000 acre)

COFFEE M/C (1.2 lakh/ machine) FURNITURE

RETAIL CHAINS (1151outlets n 300000 footfalls a day )

OTHER STRENGTHS & STRATEGIES

First of its kind in India First to start a coffee cyber Foursquare Ventured into Vienna Karachi and Prague Acquired caf emporium( Czech Republic)

AWARDS
India Barista Championship World Barista Championship Best Brewmasters Most popular youth hangout joint Global youth marketing forum VG siddarth won Retail entrepreneur of the year Best Coffee Bar

MAJOR COMPETITORS

COMPARITIVE STUDY OF CCD WITH ITS COMPETITORS

vs.

PARTICULARS PRODUCT PRICE PLACE(efficient) PROMOTION (advantage)

CCD Beverages & food Starting Rs 50 Chickamaglur to NI &SI Tie ups with channel V & FRIENDS serial, online promotion,posters n hoardings

BARISTA LAVAZZAA Beverages & snacks 99 onwards NI & imports from other countries Its mostly through posters pictures n hoardings

COSTA COFFEE Beverages & snacks 105 onwards From UK Posters hoardings and sample given along with redbull n other new products

PHYSICAL EVIDENCE

Attractive logo interior dcor n architecture, menu

Well trained front line employees, employee of the month Customers are attended for orders Colleges, ,malls, residential areas, highways (1151)

Equally attractive logo n interiors

Same here

Equally same

PEOPLE

Same here

PROCESS LOCATION(advantage)

Same here City areas where high concentration of people is seen (200)

Same here Same as barista (75)

CHANGING CONSUMER BEHAVIOUR

CHANGING LIFESTYLES

HANG OUT PLACE

INCREASED INCOME

YOUTH

PEER PRESSURE

HIGHER SPENDING

INCREASED DISPOSABLE INCOME

POINEER IN INDIA

OTHER FACTORS

INCREASED AWARENESS

VERTICAL INTEGRATION

FEW COMPETITORS