4 Ps

It is a fashion and a lifestyle retail business. It was started by 3 brothers. It was launched in the year 1989. It is known as Indias leading fashion label. It is defined as Fashion Forward Cooperate Brand.

LEVELS OF PRODUCT

CLASSIFICATION OF PRODUCTS

PLACE

Distribution Channel:
1. MANUFACTURERS 2. MANUFACTURERS

DISTRIBUTING UNIT

RETAILER

RETAILER

CUSTOMER

CUSTOMER

MISSION AND PHILOSOPHY

PLUS POINTS FOR PROVOGUE

Product:
Change

Price:
Changing strategies

Place:
Reach of the brand Going international

Promotion:
Value for money Loyalty program Ambassadors of the brand Ambience of the stores Customer service Provogues presence in various events 7 promotions

SUGGESTIONS FOR PROVOGUE

Product:
Denims More variety in women wear

Accessories
Junior wear

Price:
Pricing for elite class

Place:
Online shopping
Prominent places

Promotion:
Online site Expand networks on social networking sites Advertise through the medium of television Credit note facility

EMI scheme
Concept of Humanequins One day sales with flat discounts CSR

The people that we surveyed segregated according to their age group and sex.

18
18 16 14 12 10 8 6 4 2 0 Male Female 18-25 25-35

12

7 6 4

Above 35

WHAT MADE YOU TRY PROVOGUE PRODUCTS??

16

14
14

12

11 9 7 6 9

10

0
0 Availability Male Awareness through Ads Female Awareness through Internet

0
Through Friends

YOU ASSOCIATE PROVOGUE TO

Casual 8
Casual 7

Semi Formal 8 Semi Formal 10

Formal Casual Semi Formal Denim

Formal 8 Formal 4 All 2 Party 5

Party Denim 5 Denim 5 Party 2 All

All 4

HOW DO YOU BUY PROVOGUE PRODUCTS?

20 18 16 14 12 10 8 6 4 2 0

Brand Outlet 18

Brand Outlet 18

Retail Storee 12

Retail Storee 3 Online 0 Male Female Online 0

Retail Storee

Brand Outlet

Online

Please grade each of the following factors of the brand Provogue :

MALE

Poor 16 14 14

Fair

Average

Very Good

Excellent

14

14

13
11 9 8 8 11 10

12
10 8

7
6 6 55 4 4 2 4 3 2 2 0 Fashion Price Service Given 2 4 3 3 2 3 3 6 5 5

6
4 2 0

1
0 Fabric Design 00 Color 0

1
0 Comfort

Brand

FEMALE

Poor 16 14 14 12 12 10 8 7 7

Fair

Average

Very Good

Excellent

13 12 12 11 9 8 7 6 5 4 4 2 1 1 1 1 1 0 1 0 Comfort 0 Fashion Price 2 2 1 0 Service Given 2 7 5 5 5 11 9 8

6
4 2 2 0 Fabric Design Color 1 1

Brand

Which of the following, according to you, help build a good brand image :

18 2 Male 2 5 Quality 4

Comunication Strategies
Competitive Pricing

24 1
Female 1 6 6

Value Added Services Trails/Discounts

10

15

20

25

The people that we surveyed segregated according to their age group and sex.

18
18 16 14 12 10 8 6 4 2 0 Male Female 18-25 25-35

12

7 6 4

Above 35

CONCLUSION
Marketing your product in the right way has become

very important. Brand loyalty is dying. QUALITY is very important. PROVOGUE on the right track. Change a permanent part of PROVOGUE. Diffrentiate or die.

YOU ASSOCIATE PROVOGUE TO

Casual 8
Casual 7

Semi Formal 8 Semi Formal 10

Formal Casual Semi Formal Denim

Formal 8 Formal 4 All 2 Party 5

Party Denim 5 Denim 5 Party 2 All

All 4

HOW DO YOU BUY PROVOGUE PRODUCTS?

20 18 16 14 12 10 8 6 4 2 0

Brand Outlet 18

Brand Outlet 18

Retail Storee 12

Retail Storee 3 Online 0 Male Female Online 0

Retail Storee

Brand Outlet

Online

Please grade each of the following factors of the brand Provogue :

MALE

Poor 16 14 14

Fair

Average

Very Good

Excellent

14

14

13
11 9 8 8 11 10

12
10 8

7
6 6 55 4 4 2 4 3 2 2 0 Fashion Price Service Given 2 4 3 3 2 3 3 6 5 5

6
4 2 0

1
0 Fabric Design 00 Color 0

1
0 Comfort

Brand

FEMALE

Poor 16 14 14 12 12 10 8 7 7

Fair

Average

Very Good

Excellent

13 12 12 11 9 8 7 6 5 4 4 2 1 1 1 1 1 0 1 0 Comfort 0 Fashion Price 2 2 1 0 Service Given 2 7 5 5 5 11 9 8

6
4 2 2 0 Fabric Design Color 1 1

Brand

Which of the following, according to you, help build a good brand image :

18 2 Male 2 5 Quality 4

Comunication Strategies
Competitive Pricing

24 1
Female 1 6 6

Value Added Services Trails/Discounts

10

15

20

25

CONCLUSION
Marketing your product in the right way has become

very important. Brand loyalty is dying. QUALITY is very important. PROVOGUE on the right track. Change a permanent part of PROVOGUE. Diffrentiate or die.