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TWO FACTOR THEORY OF MOTIVATION

PREPARED BY:DIPAL MAJMUNDAr DHWANI BHATT Dilip Solanki

Dharmendra Agrawal

WHAT IS MOTIVATION???
The process that account for an individuals INTENSITY, DIRECTION and PERSISTENCE of effort toward attaining goal. Mr. CLARENCE FRANCIS, former chairman of the GENERAL FOODS CORPORATION, has rightly remarked, You can buy mans time, you can buy mans physical presence at a given place but you can not buy his enthusiasm, initiative or loyalty. You have to earn those things.

KEY ELEMENTS OF MOTIVATION

Direction

Intensity

Persistence

EARLY THEORIES OF MOTIVATION


Needs theories Maslows hierarchy of needs herzbergs two factor theory ` Process theories Expectancy Theory Goal Setting Theory

two factor theory


Employees dissatisfied and demotivated

Providing Hygiene Factors

Employees not dissatisfied but demotivated

Providing Motivators

Employees Satisfied and Motivated

herzbergs two factor theory


Herzberg and association conducted a motivational study
1950 200 accountants & engineers PITTSBURGH, PENNSYLVANIA. Findings of study:-

THINK OF A TIME WHEN YOU FELT EXCEPTIONALLY GOOD OR BAD ABOUT YOUR JOB, EITHER YOUR PRESENT JOB OR ANY OTHER JOB YOU HAVE HAD.

ASSUMPTIONS OF TWO FACTOR THEORY


TWO DIFFERENT TYPES OF FACTORS INFLUENCE USHYGIENES & MOTIVATORS THE OPPOSITE OF SATISFACTION IS NO SATISFACTION THE OPPOSITE OF DISSATISFACTION IS NO DISSATISFACTION ONLY MOTIVATING FACTORS LEAD TO SATISFACTION HYGIENES AT BEST LEAD TO NO DISSATISFACTION

Dissatisfaction and demotivation

Not dissatisfied but not motivated

Positive satisfaction and motivation

Hygiene Factors
Company policies Quality of supervision Relations with others Personal life Rate of pay

Motivational Factors

Achievement Career advancement Personal growth Job interest

Recognition
Responsibility

Job security
Working conditions

HYGIENIC FACTORS
Wages, security of job and work conditions hygienic factors wages are high and work conditions are satisfactory- job is secure. Their morale and efficiency- not weaken. But these factors only satisfied the workers not motivates the employees. In fact these factors only prevent dissatisfaction and also known as MAINTANACE factors because they maintain a reasonable level of satisfaction in employees.

TEN HYGIENIC FACTORS


Company policy and administration Technical Supervision Interpersonal relation with supervisors Interpersonal relation with subordinates Salary Job security Personal life Working conditions Status

MOTIVATING FACTORS
Such factors build strong motivation.

By these factors we can entrusted and motivate the employees when he is accepting some challenges on the job.
For Example:when an accounting supervisor may be given a job of installing new computer equipment and he took a pride and was gratified.

SIX MOTIVATING FACTORS


Achievement Recognition Advancement Work itself Possibility of Growth Responsibility

CONTRIBUTION OF THEORY
There is no doubt that he has contributed
substantially to work motivation. He drew attention to the importance of job content factors in work motivation which previously had been neglected by the managers. The job design technique of job enrichment is also one of his contribution. But in this contribution he fell short of a comprehensive theory of work motivation and due to this his theory was criticised.

CRITICISM OF THE THEORY


Accepted by some and strongly criticised by others For Ex. VROOM.. Nathan King says that theory is on hypothesis bases and not on a scientifically. For Ex. Female office workers. some of theorist says that the distinction between motivational and hygienic factors are illusory.

theory doesnt apply to all categories of employees as research was conducted only on high level of professionals. For Ex. Blue collar workers