OBJECTIVES OF THE STUDY To study the selection process , criteria of channel partners and to find channel partner should

d be informed about the scheme which is launched in the market for sale. To study the information given to the channel partners about the payouts credited to their account. To study Channel partners need for motivation and counseling by the company so that they can increase their sale as per targets given. To study the Problems of the channel partners and their resolution within the stipulated time so that they are able to cater to the customers. To study the problem of Network coverage in some areas and how it is resolved to help the channel partners to sell the products of the company.

RESEARCH METHODOLOGY RESEARCH DESIGN The research design for this work is descriptive in nature and was meant to provide the basic information required to meet research objectives. The research techniques used in the report are both quantitative and qualitative. SAMPLING DESIGN There are 36 partners in both prepaid and postpaid business in Lucknow . A systematic sampling was used to select the sample from the available population. Sample Size : 30 profit making channel partners were covered out of 36 were which works out to 83.33% of channel partners of prepaid and postpaid.

SOURCES AND TYPES OF DATA Both primary and secondary source of data were collected and both data were used for research work . Channel partners were selected as a qualitative sample of source of data and 30 sample sizes were taken as quantitative data.

PRIMARY SOURCE OF DATA : QUESTIONNAIRE SECONDARY SOURCE OF DATA Channel partners manual Reports Websites and internet METHODS OF DATA ANALYSIS
For the purpose of data analysis a questionnaire was developed to collect the information from the channel partners of postpaid and prepaid . Liker type of scale items on a five point scale and open ended as well as closed questions were employed on the survey to know and measure about the period of the association channel partners with the company.

Findings
1. Firstly ,the channel partners should be aware of and get the information of the schemes which are launched in the market for sale. 2. There is a need of information given to the channel partners about the payouts credited to their account. 3. Channel partners need motivation and counseling by the company so that they can increase their sale as per targets given. 4. Problems of the channel partners should be resolved in the expected time so that they are able to cater to the customers more efficiently. 5. Network coverage is a huge problem in some areas to the channel partners and should be resolved to help the channel partners to sell the products of the company.

LIMITATIONS
Difficulty in collection of

data as had to wait for the channel partners when they were not I their store. Getting accurate responses from the respondants due to their inherent problems was difficult. They were partial , and refused to corporate because of their being busy and something arrogant while answering their payouts While taking interview of channel partners telephonically sometimes they were directly refusing to fill the questionnaire . Respondent were hesitant and reluctant to reveal the entire information as though they were revealing truth may lower their self esteem and may harm their relationship with the company. Researcher s owm limited capabilities like personal baises, interpretation error or limited knowledge to understand the respondent s viewpoints also one of the major limitation of the projects.

Recommendations
The suggestions provided by the channel partners should be taken into consideration by the planning committee for the better functioning and growth of the organization as a whole. There should be continuous training and development of the channel partners so that they may stay well versed with the changing marketing conditions and companies policy toward the channel partners. This will help in providing greater transparency to the relationship between channel partners and the company

CONCLUSION Reliance Communications is Indias foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 79 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Based on the questionnaire of channel partners on their satisfaction, the result obtained was that channel partners are overall satisfied with the payouts given by the company but dont yet see many benefits by it. There is not much communication gap between channel partners and the company. They get their payouts mostly after 20 days, this leads to lower the sale of prepaid and postpaid connections.

Thank You