CASE STUDY ANALYSIS ON

GROUP MEMBERS( GROUP 8)

(in the order of roll nos.)
• ROHAN GOEL (409)
• JIGNESH KAMANI (417)
• RASIKA LAD (427)
• DWIJ NAIN (435)
• PRAGNA PUJARA (443)
• ABHIJIT SANKHE (451)
• RACHNA SONEJI (459)
 THE ROAD AHEAD……PAST
• Introduction and History of Tata motors
• PHASE 1
Entry of Tata Motors from
Commercial vehicles
To
Passenger vehicles segment
 THE ROAD AHEAD……PAST
• Launch of Tata Sumo, Safari,Indigo
• PHASE 2
Entry into the compact Car segment
with Launch of India’s first
indigenously developed car
INDICA
 INDIA

• India
Satellites into space, but no indigenous
car
• TELCO’s initiative
 Basic Concepts of new Car
• Space
• Easy entry and exit
• Safety
• Economy of diesel
• Price
• Contemporary design

 TELCO’s low cost, $400 mn Vs.$2 bn

 Purchase of Nissan plant
 PLAYERS IN THE COMPACT
SEGMENT
• Maruti Udyog Ltd.
Zen, WagonR
• Hundai motors India Ltd.
Santro
• Daewoo Motors India Ltd.
Matiz
• Fiat India Automobiles Pvt. Ltd.
Uno
 MARKET SHARE

Market shares till 1998 Market shares after Indica launch, Dec.
'99
Uno
Matiz Indica
6% Maruti Maruti
15% 18% Maruti
Santro Uno Santro
36%
7% Matiz
Maruti Matiz
Santro Matiz
57% Uno
22% Uno 12% Santro
Indica
27%
 THE ROAD AHEAD……PAST
• PHASE 3
Failure of Indica and Subsequent
launch and Success of Tata Indica V2.
 Changes in Business Policies
• Change in the top management
• Working Capital mgt
• Quality Inititaives for Clear and visible
results
 Changes in Business Policies
• Gearing up with CRM
• Getting the right systems
• Customer’s Safety First
• Partnering Again
 THE ROAD AHEAD……
PRESENT
• PHASE 4
Launch of Tata Indica Xeta
CHANGES IN TATA OUTLOOK
• Focus on the youth
• Car changed to make it more zippy with
good mileage
• More focus on CRM
• Focus on women consumers
• International look and feel
 THE ROAD AHEAD……
FUTURE
• PHASE 5
Tata’s 1 Lakh Car
PORTER ANALYSIS
 PORTER ANALYSIS
• New entrants : Bajaj ,TVS Motors
• Substitutes – quadricycles
• Competitors – Skoda, Maruti, Hyundai
• Distributors – New Distribution network
• Suppliers – Supply chain
PROPOSED MODEL
 Change in TATA Outlook
• Tie up with local manufacturers
• Rural training – rural employment
• Focus on two wheeler segment buyers
• Car design, technology outsourced
Competitor responses to the 1 lakh
car
• Maruti – Mr. Khattar – not possible to sell
at the quoted price
• Hyundai– will compromise on safety,
emission norms etc
• Bajaj – we can make better car