THE RESEARCH ON CUSTOMER SATISFACTION WITH REGARD TO ATM SERVICES

An automated teller machine (ATM) or the automatic banking

machine (ABM) is a computerized telecommunications device that provides the clients of a financial institution with access to financial transactions in a publicThe idea of self-service in retail banking developed through independent and simultaneous efforts in Japan, Sweden, the United States and the United Kingdom. In the USA Luther George Simjian was developed the first cash dispenser machine in June -30 -1960. The roll out of this machine, called Bankograph, was delayed a couple of years. An experimental Bankograph was installed in New York City in 1961 by the City Bank of New York. space without the need for a cashier, human clerk or bank teller.

 ATM withdrawal fees from 15/10/2009. The news articles

state that as per Indian Banks Association recommendation, Reserve Bank of India has asked the banks to impose the restrictions on third party ATM usage from mid-October. As a result, the number of free cashwithdrawals from third-party ATMs will attract a charge. The transaction limit is set at Rs10,000/Saving Account Holders can withdraw five times in a month free of-cost. From the sixth transaction, the fee is Rs20/Current Account Holders will be charged from the first transaction itself. BALANCE ENQUIRY is still free.

Advantages:
ATM provides 24 hours service ATM gives convenience to bank's customers ATM reduces the workload of bank's staff ATM is very beneficial for travellers ATM may give customers new currency notes ATM provides privacy in banking transactions

Disadvantages: Machine may not recognise your Credit card People not happy to say that ATM centre provides the currency in the denomination they want if one makes mistakes three times in entering the pin number the card will be swallowed down the machine and it takes time to retrieve it.

 To see if the customer is satisfied with ATM facility? What are the shortcomings, which need attention? To draw Comparison among the facilities provided in

terms of ATM services by various banks

 It is aimed to study the Customer Preference towards

ATM Services of various banks. The project analyzed the demographic, psychographic and preference characteristics of the customers in using ATM. It includes the detailed study of customers focusing on the various parameters that lead to identifying and understanding the perception of the customer and behavior regarding services offered by various banks.

 It has been assumed that sample of hundred

represents the whole population The information given by the customer is unbiased

 This research is solely based on primary research done

by means of questionnaires targeted to respondents who primarily belong to the business and service sector and students of various colleges. The sample size is 100. Survey has been conducted in V V Nagar

 Research Design Exploratory Information pertaining to ATM usage in V V Nagar will be

collected from various banks. Concerned persons at various banks will be interviewed. Information will also be collected from customers using ATM facility and their attitude towards the same will be studied. Questionnaire A questionnaire will be administered to the current ATM users of various banks in V V Nagar personally by the research team. The questionnaire will contain not more than 18 questions.

 Relevant Population

People using Various Banks ATM cards in V V Nagar

Town. Sample Size Sample of 100 will be taken from V V Nagar Town

 Library Facility

Computer
Internet Mobile phone

vehicle

 Facilities like cash deposit should also start at the ATM

centers Cash less than 100 Rs. should be dispensed from ATM to maintain the savings and satisfaction level of customers.
Voice response system enabled ATM machines should

be installed to make machines friendlier to customers.

 Cooper Donald R.& Schindler Pamela S, Business

research methods, Tata Mc- graw Hill, 9th Edition, p.96-102. www.scribd.com www.authorsteram.com http://www.atmdepot.com/Benefits-and-support.aspx http://www.saycocorporativo.com/saycoUK/BIJ/journ al/Vol2No2/article2.pdf

QUESTIONNAIRE