Professional Documents
Culture Documents
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Defining Business
The important first step in the process of formulating a mission is to come up with a definition of the organizations business. The definition must be customer oriented. It should answer the following questions:
Who Click to editsatisfied? Identify the customer group. is being Master subtitle style What is being Satisfied? Identify customer needs. How are the needs satisfied? Identify Distinctive competencies.
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Defining Business
Custom er Groups Who is being Satisfied?
Click to edit Master subtitle style What is ss How are being the satisfie Definiti needs d? on satisfied ? Custom Distinctive er Competenci needs es 4/21/12
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Mission Statement
It is reason or purpose for which the organization exists. It defines what the company is providing to the society It tries to set apart the company from other firms It must include the firms value and philosophy It tells what company is and what is wants to become It must promote a sense of shared expectations in employees.
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Mission Statement
Kodak
To provide our customers with solution they need to capture, store, process, output and communicate images any where, anytime Ford Motor Company is passionately committed to providing personal mobility for people around Click to edit We anticipate the world Master subtitle styleconsumer need and deliver outstanding products and services that improve peoples lives.
Ford
IBM Our business is providing a means for information processing and storage for our 4/21/12 customers.
Vision
The vision of a company lays out some desired future state. It articulates what the company would like to achieve. A good vision statement must
Challenge the company with ambitious but attainable future state. Must help to motivate employees at all levels.
Click to edit Master subtitle style Must drive the mission and strategies of the company.
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Vision
Ford
To become the worlds leading consumer company for automotive products and services (at Nokia) If it can go mobile, it will.
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Nokia
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Values
The values of a company state how managers and employees should conduct themselves, how they should do business and what kind of organization to build. The values of a company drive the behavior of its employees. It is also called organization culture. It expressed in terms of
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Values of an Organization
The employees will be compensated based on their productivity only. They employees must be confident that they are doing the job properly Employees have a right to be treated fairly and must believe they will be
Click to edit Master subtitle style Employees must have an opportunity to express when they believe they are being treated unfairly.
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They are precise and measurable They address crucial issues They are challenging but realistic They are time bound
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Profitability Efficiency (less cost) Growth Shareholder wealth Utilization of Resources Reputation
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Deals with competitive positioning, product Click to edit Master subtitle style differentiation, strategic alliances
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