Professional Documents
Culture Documents
PRESENTED BY
Syed
Shamoon Haider Yasir Siddiqui Noor us Saba Murad Sulaiman Muhammad Shoaib Malik Maqsood
MOBILINK(PAKISTAN)
Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan.
Mobilink has 29.55 million customers by DEC 2009.
MOBILINK JAZZ
This research is conducted to find out the causes, symptoms and grounds where improvement is required in JAZZ services.
The research mainly covers the areas to find out the reason for declining trend in the services provided by Mobilink Jazz
RESEARCH OBJECTIVE
Our objective is to find out the basic cause of problems in the form of complaints in the services of Mobilink Jazz and to find out the possible remedies for the same. We are conducting research to find out the possible solution for the same.
RESEARCH METHODOLOGY
QUANTITATIVE Questionnaire survey The quantitative part of our research method included using a questionnaire to test our hypotheses The sample size for the research project was 100 respondents
Murad sulaiman
GRAPHICAL REPRESENTATION
AGE
26 to 30 years 46% 16 to 25 years 54%
16 to 25 years 26 to 30 years
In response 46% of persons relating to the 26 to 30 years category and remaining fall Iin16 to 25 years category.
SALARIES
10K - 20K 9% 51 K - Above 18% 41K - 50K 21% 31K - 40K 21% 21K - 30K 31% 10K - 20K 21K - 30K 31K - 40K 41K - 50K 51 K - Above
This pie chart shows the percentage of users having different incomes. Most of them belong to the income group of 21k to 30K.
CUSTOMER STATUS
Previously used 38% Currently using 62%
EDUCATION
5% 38%
Middle Intermediate Graduate Masters Others
2%
8%
47%
Educated persons use the connection of mobilink Most of the customers are graduate.
OCCUPATION
0% 29% 55% 3%
13%
Business person prefer postpaid connection so comparatively mostly salaried and students use the prepaid connection
RESIDENT
5% 4% 3% 3% 5% 2% 3% 7% 8% 14% 5% 3% 11% 27%
Nazimabad Gulshan Gulistan-e-Juhar F.B Area North Nazimabad Garden Shah Faisal Colony Buffer Zone PNPNT Colony Clifton Malir Gulberg DHA PECHS
10
15
20
25
30
11
Nazimabad
27
Gulshan
14
Gulistan-eJuhar
8
F.B Area
7
North Nazimabad
3 2 5 3 3 4 5
Garden Shah Faisal Colony Buffer Zone PNPNT Colony Clifton Malir Gulberg DHA PECHS
RESIDENT
The research shows that most of the respondents belongs to the gulshan.
5 3
PRESENTED BY
NOOR US SABA
87%
Yes No
Most of the surveyed people agree that mobilink is the biggest cellular company in Pakistan
PACKAGE USERS
Users
47%
Non-Users
53%
Jazz offers variety of packages for different Users. Hence many mobilink users use one package or the other according to their needs.
PACKAGE USERS
Jazz octane 36% Others 8% Jazz budget 30% Jazz budget Bundle offer Ladies first Jazz octane Others Bundle offer 13%
Worst 1%
U fone 35%
U fone 34%
Telenor 22%
Majority of the people surveyed (34%), declared that Ufone was the best cellular network.
Low cost international call Internet and other services Varieties of packages Other
Yasir Siddiqui
Live TV 5%
Cricket update 9%
Higher 75%
USUAL PROBLEMS
Message sending error 15% Others 6% Signal drooping 42%
Signal drooping
Network busy
42% of the surveyed people said that the main problem faced by them is signal dropping during a call.
12pm-06pm 32%
06am-12pm 18%
The problem of call dropping is usually faced around 12am to 6am, according to our research survey.
70%
Yes No
Excellent Good
Average 28%
Good 26%
Mostly users say that the response against their complaint made was excellent.
Often 24%
Mostly 32%
Unsatisfactor y 27%
11% 6% 25%
other services Wide networking Improved Call centre Varieties of packages Other
The most important features is the low call rates And low cost sms packages.
Muhammad Shoaib
16% 26%
Call & SMS packages Low rates FnF Facility Improve services provide awareness Others
The customers surveyed propose that Mobilink should introduces more Call and sms packages.
CONCLUSION
Mobilink Jazz is good, as well as its offers are no matter, wonderful yet there are some problems also exist which can damage the overall image of Mobilink Jazz. Mobilink Jazz Company is basically focusing the youth of this country which has a major role and has major presence among the population of Pakistan.
CONCLUSION
Mobilink Jazz is growing its network very rapidly. Mobilink users desire for verity of packages as offer by other cellular companies. Mobilink Jazz is providing good quality of services but charging comparatively high cost.
RECOMMENDATION
On behalf of the primary data, we have the following suggestions:
More powerful frequency transmitters should be placed after every 1000 meters from each other. More codes should be produced by seeing the growing numbers of customers.
RECOMMENDATION
Customer care staff should treat the customers with great obedience Problems must be entertained with the duration of hours and not days Service should be provided with great concern in the night timings because more and more young people avail night packages
RECOMMENDATION
More attractive packages should be introduced to attract the public New offers should be introduced