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A Fan With Many Fans...

Team Members...

Radhika Naik Tejo Srinivas Dara Vivek Patil Ramesh Jagannathan Sagar Salvi Tejas Mahorey Selvakumar Nadar

About Us
Autumn Fans is the first of its kind eco-friendly fan manufacturing company in India. We deal with making ceiling fans which are certified to be 300% more energy efficient than any other fans in the market. The Autumn Eco range is a powerful, yet low energy consuming fan that moves with a commendable RPM while consuming only 24 watts of electricity. This is an unprecedented breakthrough in ceiling fan technology and far exceeds the standards set by Bureau of Energy Efficiency (Ministry of Power, Govt. Of India).

Our Products...
Autumn ECO Traditional Ceiling Fan Remote Ceiling Fan Decorative Ceiling Fan Portable Ceiling Fan Kitchen Ceiling Fan

Mission Statement
Profitable growth through superior customer service, innovation, quality and commitment.

Marketing Plan
A marketing plan is the map to follow in order to achieve our goals. The plan is for a brand new product or service, this will pull all the elements together for an effective start on marketing.Marketing plans are vital to marketing success.Marketing plan also ensures that our business process and our budget is under control.

Marketing Plans: Outline


Mission Statement Market Research(Qualitative & Quantitative) Product Market Segmentation Marketing Budget(Advertising/media/mail) Evaluation

Marketing Research
Marketing Research is the

Systematic problem analysis Model building and Fact finding

for the purpose of important decision making and control in the marketing of goods and services.

Which Company Ceiling fan do you buy?


12% 10%

30%

32%

Bajaj Orient Havells Crompton Others

16%

Price Range you expect for Ceiling fan?


20% 10%

22% 900-1000 1100-1200 1200-1300 1300-1400

48%

Are you aware of Electricity units consumption for a Ceiling Fan?


34%

Yes No

66%

Will you prefer to buy a ceiling fan newly launched in the market, which will relatively consume less than half electricity at present market price?
16%

Yes No

84%

Product Design
A Comparison with our competitors.
Parameter Autumn Fan ECO 350 24 W Orient Energy Saver 320 48 W 23 units Rs. 115/Bajaj Fans Khaitan Fans

RPM Power Consumption

380 75 W 36 units Rs. 180/-

370 65-75 W 35 units Rs. 175/-

Electricity Consumption / 12 units Month Electricity Cost / month Rs. 60/@Rs. 5/-per unit Electricity Cost for 2 years Rs. 1440/-

Rs. 2760/-

Rs. 4320/-

Rs. 3360/-

Services and Warranty Comparisons

Parameter

Autumn Fan ECO

Orient Energy Saver

Bajaj Fans

Khaitan Fans

Warranty Service Warranty Free Installation Energy Efficeincy Maintenance

5 years 1 year Yes High Zero

2 years Nil No Medium Low

2 years Nil No Low High

2 years Nil No Low High

Market Segmentation

Market segmentation is the identification of portions of the market that are different from one another.

Segmentation allows the firm to better satisfy the needs of its potential customers.

Each Market Segment should be


Measurable

Differentiable

Substantial

Accessible

Benefits of Market Segmentation


Identifies oppurtunities for new product development.

Helps design marketing programs most effective for reaching homgeneous group of buyers.

Improves allocation of marketing resources.

Segmentation for Fan Manufacturers

people live (difference between urban and rural locations.)

Geographic Segmentation Based on where

people's income, expenditure etc.)

Demographic Segmentation Based on Benefits Based on the expectations the

consumers have about the products and services.

Advertising

The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Advertising Strategy
Pull & Push Concept

A pushpull system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pulls" the goods or information they demand for their needs, while the offerers or suppliers "pushes" them toward the consumers.

Pull 'Pull strategy' refers to the customer actively seeking out your product and retailers placing orders for stock due to direct consumer demand. Modes: TV advertising Radio Hoardings Pamplets (Example shown in next slide)

Push The term 'push strategy' describes the work a manufacturer of a product needs to perform to get the product to the customer. Modes: Seminars Salesperson to distributors and dealers.

Pull & Push Strategy Schematic

Our Dealers
Dealer Name
Bhagwati Power Products Big-B Appliances

Address
145, Dadi Seth Agiary Lane

Contact Details
Tel.: 22069875 Zip Code: 400002

Shop No-19, Patel Tel.: 28809622 Sopping Centre, Malad Zip Code: 400064 Tel.: 022-22094458, Zip Code: 400002 Tel.: 28618311, Zip Code: 400092

C. L. Electricals (India) 52A, Shreeji Bhavan,

Gala Electricals Pvt. Ltd.56, Mangaldas Road,

Our Distributors
Distributor's Name
Jain Traders

Address
No 2, Narendra Villa

Contact Details

Deepak Trading

BU/38, Vaishali Ind Estate-II,

Tel.: 022-28938970, Zip Code: 400068