Tetra Pak

Historical Background
Tetra Pak is a Swedish industrial company. It was founded in 1951 in Lund, Sweden by Ruben Rausing and Erik Wallenberg. Tetra Pak's first product was a revolutionary paper carton used for storing and transporting milk. Rausing had been working on the design since 1943, and by 1950 had perfected techniques for making his cartons fully airtight, using a system of plastic coated paperboard. These initial cartons were tetrahedrons, leading to the company's name. In 1963 the company introduced Tetra Brik, a rectangular carton.

ISO 9001 Certification

Tetra Paks, a name synonymous with quality, taste and trust for over 21 years, gained, in 1982, another distinction: ISO 9001 certification and at no better time than the successful
completion of 21 years.

Tetra Pak Benefits

Protection Packages protect the contents from light, microorganisms and air, and the environment from the contents of the package. Preservation Good packages can help preserve food and prolong its shelf life during storage, transport retailing and consumption. Communication Packages carry important product information about ingredients, quantities, nutritional value, use, sell-by dates and much more. Convenience Packages provide convenience for the consumer, enabling the food to be handled, served and then stored what is left for future use without getting it all over our hands.

Customer Market
Demographic factors People of all ages and gender use our packaged products because of their advantages i.e. hygienic packaging and preservation. Educated and people belonging to all classes use their packaged products. Their packaged products are available in mostly all cities of the country. Life style pattern The health and quality conscious people used our packaged products that care about the health and cleanliness of the product they used. That is why packaging matters so much in making the product successful.

 Usage pattern and behavior Due to its hygienic packaging and preservation techniques, it is the most powerful packaging company. That is why they havent faced any competitor against them. They have the total of 100 % market share. Preference for specific benefit For over 21 years, Tetra Pak has maintained a tradition of producing one of the finest packaging in the whole world. Today, Tetra Pak lives up to its well-earned reputation as a market leader is insuring that consumers get the best packaging. The best of technology and human resource have together contributed to Tetra Paks reputation for unparallel quality a standard now recognized in overall. Above all, the entire process is overseen by a professional management and trained workforce.

Innovation and Flexibility

At Tetra Pak, Innovation is the result of the total process of developing an idea into a product or a new way of working which adds value to the business. There is much more to innovation than merely developing new products. Innovation embraces everything from hatching an idea to reaching the marketplace with a new or improved product. Whichever way you define it, it is important. Innovation is one of the mainstays of our survival and growth.

Innvoations & Design

Decisions we make during the design stage can have an environmental impact in other stages of the life of a Tetra Pak package or product. An example is that we have to think
about using materials that can be recycled.

Innovation and Creativity

Innovation and Creativity at Tetra Pak means we deliberately set ourselves challenging goals, to encourage us to constantly strive for new and better solutions. We keenly follow market trends and technical developments and strive to gain the competitive edge. We are proud to share and build on the ideas and the knowledge of our partners. We work to make sure that everything we produce, product or service is fully fit for its purpose - and we continue to innovate to ensure they remain so. We take pride in our willingness to change and know that past performance is no guarantee of tomorrow's success.

SWOT Analysis with respect to 5 Ps

i) Product

Strengths

Their biggest strength is that they have the complete monopoly in Pakistan. There is no other packaging company in Pakistan. a. Their other strength is getting ISO 9001 and ISO 14001 accreditation, making it the first and only packaging company in Pakistan to achieve the honor. b. Their biggest strength is their goodwill and old name because it is the only packaging company

c. It is the most trusted company in Pakistan. They offer packaging to products of 18 companies. ii) Price
Strengths

Their price depends on their customers price. Their mostly customers are targeting upper and upper middle class. So they did packaging on their customers demand.
Weaknesses

Mostly customers of Tetra Pak targeted toward upper and upper middle class and their prices are somewhat higher. So, this also affects their sales.
Opportunities

They have the price according to their customer demands. They have their customers from all classes i.e. from upper to lower. So they have different price levels for all the classes.

 Threats They have the threat that in future may be their new competitors target all classes at lower prices. iii) Place Strengths a. They have their sales offices in the major cities. iv) Promotion Strengths a. Although their ads are not regularly presented in television, yet they have the successful ad campaigns due to the presence of the well-known personalities. b. They have the good relationship with wholesalers, retailers and dealers. c. They also promote heavily by arranging seminars, functions, and press conferences. d. They also launched their new techniques by first introducing them through.

v) Packaging
Tetra Pak is no longer only synonymous with liquid-food cartons. They now supply hundreds of different types of ambient, chilled and plastic packaging, from cartons to EBM and PET bottles with multiple packaging options. They also deliver around 89 billion units of different types of packaging to more than 165 countries and have experience in packaging almost every type of product, in almost every climate and in almost all conditions.

Product examples
Tetra Brick: Aseptic packages have a rectangular brick shape and are specifically designed to be stacked on the European pallet. It exists in four different formats: Baseline, Midline, Squirreling and Slimily. The basic Tetra Brick Aseptic technology is the same one used to produce Tetra Classic Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra Finn Aseptic packages. Tetra Recant is a carton-based processing and packaging system for retorted food developed by Tetra Pak. Using retorting technology or in-container sterilisation, they are now able to provide an alternative packaging solution for a variety of food products that have traditionally been packed in cans or glass jars such as fruits, vegetables, ready meals and pet food.

 The Tetra Prisma Aseptic package is a unique carton package with its octagonal shape and eight facing panels. It is suitable for iced tea, iced coffee, wine, milk, still drinks and juice beverages. The volume range is 200 ml, 250 ml, 330 ml, 1,000 ml and 2,000 ml. The Tetra Top package consists of a unique combination of fibre-based body and integrated plastic lid.

Environment
For Tetra Pak, being a successful company also means commitment to the environment. Tetra Pak has developed goals, activities, and organizational and evaluation structures necessary to turn this mission into action. Tetra Pak's overall environmental impacts depend on actions taken at every stage of the life cycle of our products and services, from design and purchasing, through to transporation, filling, consumption and disposal. In our environmental activities we therefore focus on managing environmental impacts in every phase of the life cycle. Tetra Pak's employees, suppliers, customers and the communities are all important partners in achieving this.

Sustainable Forestry Management

The main raw material Tetra Pak uses Paper Board is made from wood. Wood is a renewable resource. Tetra Pak's ambition is that all the wood fiber used to make our packages comes from, and can be shown to come from, forests managed in line with the principles of sustainable forest management.

Customers
Nestle Milkpak Ltd CDL Foods Ltd. Frooto Industries (Pvt.) Ltd. Popular Foods Industries (Pvt.) Ltd Mahaar Food Industries Ltd Ravi Agricultural & Dairy Products Ltd Royal Dairy Products Ltd Standard Fruits Ltd. Tops Food & Beverages Vita Pakistan Ltd Juice Pack Industries Ltd..etc

Global Environment
It is one of the major factors now days, which is affecting organizations. This is a truly global company. Its customers and consumers are all over the world and they manufacture and sell in all parts of the world. That geographic reach not only means they are delivering exactly what their customers and consumers want, the way they want it, where they want it, it also means that it affords the Group a level of protection against the vagaries of economic fluctuation around the world. So global conditions affect the organization, new technologies and entrants of new companies are always threats for Tetra Pak.

Recycling
Actively supporting the development of new technologies for recycling has used packages and the recovery of the different materials contained in them.
- Working closely with governments, local authorities, suppliers, recycling companies and local entrepreneurs to find stable and low cost recycling solutions and capacity with minimal environmental impacts. - Finding ways to make recycling more cost-efficient, for example by promoting new sorting equipment. Collection and sorting costs can form a considerable part of the overall recycling costs.

THANKU