Professional Documents
Culture Documents
Smart Phone
Calls by Touch
Voicemail
SMS
Photos
Calendar
Apple iPhone
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Smart Phone
iPod (Widescreen)
Wireless Internet Communication Device PDA
Qui ckTi me and a TIFF (Uncompressed) decompressor are needed to see thi s pi cture.
Computer (OS X)
Camera
iPod (Widescreen)
Videos
Songs Movie Previews Lyrics Album Artwork
QuickTime and a TIFF (Un compressed) decompressor are neede d to see this picture.
Touch Controls
3.5 inch screen iPod with touch screen controls
Internet email
Widget Applications
Bluetooth stock quotes sports scores weather reports traffic updates GSM
Cingulars EDGE
Apples OS X running Widgets Java based software PDA features: appoint calendars, contact lists, photos, emails and documents Built-in camera takes pictures at 2 MB resolution that can be stored in 4 GB or 8 GB flash memory
Technical Specifications
Screen size Screen resolution Input method Operating system Storage GSM Wireless data Camera Battery 4GB or 8GB Quad-band (MH z: 850, 900, 1800, 1900) Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0 2.0 mega pixels Talk / Video / Browsing - Up to 5 hours Audio playback - Up to 16 hours Multi-touch OS X 3.5 inches 320 by 480 at 160 ppi
Dimensions Weight
4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm 4.8 ounces / 135 grams
iPhone Design
Audio
3.5-inch touch screen display Built-in speaker Finger commands interface Bluetooth (stereo) transmission 25,000 pixels per inch resolution Ambient light sensor
Software OS X Capabilities
Full OS X Multi Tasking Networking Syncing Low Power Security Video Cocoa Core Animation Graphics Audio Widgets Applications
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iPhone
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E62
M ot o
Bl ckbe r r y a
Tr eo
Complex
Easy To Use
Noki a
Basic
Phone
Factors of Competition
Blackberry Pearl Motorola RAZR
iPhone differentiation
iPhone
Customer segments
iPhone has features that appeal to mass consumer market However, sales will be gated by network and price
Pricing
Skimming strategy
Typically cell phone prices drop rapidly Expect Apple prices to fall slowly
Product
Distribution
Restricted availability to Cingular and Apple stores New iPhones will open channels & drive sales
Promotions
Cingular customers Cingular subscribers with iPod Cingular subscribers with iPod
Uptake rate from Cingular iPod customers in 1st year 50% assumption Est. uptake by Cingular iPod customers in 1st year 8.7m
World Sales
Millions of Units
Analyses
Threat of substitutes
SWOT Analysis
strengths
Style/Brand Sensors User base Rich UI Hype No UMTS First mover
weaknesses
High price / high end
Missing features
Migrate people to Apple Port existing apps New social device Distribute iTunes content
opportunities
threats
Recommendations
Open up the OS
to third party developers
support
Voice over IP
iDream
(The Future)