Professional Documents
Culture Documents
COMPANY PROFILE
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. he company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people.
COMPANY PROFILE
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among other formats, in over 70 cities across the counter.
KB'S FAIRPRICE
KBs Fair Price are neighbourhood stores, spread across an average area of 1,000 to 1,500 sq. ft. These are simple but modern, self service ration shops. KBs Fair Price are no frills stores. They are not air-condition. This format with a tagline Bachat Hi Bachat KBs Fair Price, with its innovative pricing and locations, is a completely new face of modern retail touching the lives of scores of people.
SWOT ANALISYS
STRENTH Part of Biggest value retail chain in India. Focus to middle class family. International policy. WEAKNESSFalling revenue per sq ft. General perception : low price = low quality. Limited space of store. Limited only to value offering low price Product.
SWOT ANALYSIS
OPPURTUNITYA lot of space in Indian organized retail as it stand at approximately 4%. Increasing shopping mall culture in India. More people prefer to daily visit to mall. Population still prefer to visit local convenient store for daily purchases.
. THREAT Competition from other value retail chain such as big apple, 6 ten, reliance Unorganized retail sector also appears to be threat to fair price Changing the govt. Policies. International player looking to foray India.
CUSTOMER ANALYSIS
Govt. empoly pvt. empoly daily worker 1% 15% salf employed other
4%
55% 25%
10% 14%
self service ration shops. 300 essential products, at simply the lowest prices in town. Focus Middle class family those visit daily propose
INTERNAL ANALYSIS
KBs FairPrice are no frills stores. They are not air-conditioned, products are displayed in cartons and not even the ubiquitous shopping bag is provided free of cost to shoppers.
Source: Adapted from Michael R. Pearce
MARKETING MIX OF FAIR PRICE1-PRODUCT 2- PRICE 3- PLACE 4- PROMOTION 5- PEOPLE 6- PHY. AVEDENCE 7- PROCES
Product
Price Promotion
Metro and moving to tier 1 cities 112 stores in Delhi More than 400 store in India Store in local markets
Well educated employee to serve the customers People with good experience in the upper profile or experienced decision makers.
OBJECTIVE
1. To identify the performance of store operations. 2. To understand the quality of services maintained in the store. 3. To determine the performance of sales persons in the store. 4. To understand the availability of products in the store. 5. To identify the effectiveness of atmosphere in the store.
RESEARCH METHODOLOGY
Type of research Descriptive Type of data Primary data Data collection method Data is collected through structured Questionnaire Sampling Convenient sampling Sample size 200 Data analysis technique Quantitative Data analysis tool Bar charts, pie charts.
ANALYSIS
Question 1. In a month how many times (in a month) you visit KBS FAIR PRICE?
Frequency
Daily 12%
Frequency
Occasionaly 11% Ones 18% More then Thrice 32% twice 14% thrice 13% Daily 22%
Occasionall y 36%
Onces 22%
Thrice 10%
Analysis
ANALYSIS
Good 52%
ANALYSIS
ANALYSIS
ANALYSIS
excellent 10%
very bed 4%
bed 10%
Good 58%
SALES STATUS
AUG-SPT 2010-2011
Series1 332970.25 272889.5 Series2 367349.5 285346.75
0 Aug-spt Aug-spt
2010
2011
STORE OPRATION
SRINKAGE VALUE % JUN JULY 2011 - 0.98 AUG- SEP 2011 0.41
SALES STATUS
Junejuly SALENOB ABV SOLD QTY. BSIZE FUTT FALL 701189 2315 302.89 14157 6.12 Aug-Spt 628997 2583 243.51 12432 4.81 =
2420
2678
STORE OPRATION
Handle the store Control the Exp. Control the Damage Maintain The unique store Infrastructure Create The Quality men Power Solved the IT issue Create the awareness in market by door to door promotion
NAMASTE SHASHANK
SHARMA