MARKETING STRATEGIES

What is marketing?????
The term marketing has changed & Evolved over a period of time , today marketing is based around providing Continual benefits to the customer these benefits will be provided & transaction exchange will be takes place.

Definitions1)Satisfying needs and wants through an exchange process

2) Marketing is not about providing products or services , it is essentially about providing changing benefits to the changing needs & demands of the customers..

As weve seen marketing is a critical business function that operates in an environment that is highly scrutinized and continually changing. Todays marketers undertake a variety of tasks as they attempt to build customer relationships and the knowledge and skill sets needed to perform these tasks successfully are also varied.

So what does it take to be a successful marketer? Obviously , at the center of a successful marketing career is an understanding of the important concept that are discussed in the Principles of Marketing Tutorials. But basic marketing knowledge is just the beginning , for todays marketers must possess much more. Among the most important knowledge and skills needed to be successful are:

Characteristics of marketing

Basic business skills

Understanding marketing impact

Technology survey

The need for global prospective

Information seekers

Thomas Cook (India) Ltd. is the largest integrated Travel and Travel related Financial Services Company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, Leisure Travel & Insurance.

The Company launched its Indian operations in 1881 and is celebrating its service 127 years of world-class in India. Thomas Cook (India) operates in the following areas of business..

Company provide
Foreign exchange
currency travel cheque V.T.M cards Demand draft, foreign currency draft Swift transfer

Travelling

Insurance

Marketing strategy

The strategy that integrates the Organizations marketing goals into a cohesive whole. Ideally drawn from market research. it focuses on the ideal product mix, to achieve maximum profit potential. The marketing strategy is set out in a marketing plan.

So different organization use their own strategies to increase the sale of the particular product & success of an organization. strategies Change according to -:

1) MARKET CONDITION 2) Type of PRODUCTS 3) CUSTOMER WANTS 4) TREND OR FASHION.ETC..

An organization apply various strategies To fulfill -:

Maximum profit Satisfy customers want Capture market Create competition

Therefore organization use strategies like 1) ADVERTISING (through media, news papers , cards, participate in exhibitions & installing stall, mouth to mouth publicity is also a good source .... 2) Providing best n best services to the customers at reasonable rates.

3) Provide discounts, good packages , attractive gifts so customers attracts towards service and company . 4) Create monopoly in the market by introduce new goods in the market and create competition.

Provide discounts

Provide free gifts

Provide best Quality of product

strategies

advertising

Unique way of promoting The business

So it is very important for every organization:To create different strategies and apply them to expand their business, create competition and survive in the market